Is your business running a contest ? Having a raffle ? Giveaway Promotion ? Are you promoting it online in the most effective way possible?
If you think you need a website to promote online, not true. There are many ways to promote online without the benefit of having your own website.
If you are looking for a little help with your on-line promotion techniques, READ ON for helpful hints . . .
SEO or Search Engine Optimization is a way to have search engines notice your site. There are good SEO practices know as “white hat” and bad SEO practices known as “black hat”. You want to stay on the “white hat” side. Here are a few ideas to help your SEO . . .
Page Rank – good SEO practices will raise your page rank position and help your website get noticed. How do you do this?
Google is one of the largest search engines with the most search traffic on the web. Google uses a formula to create a Page Rank for web pages. This assigns a value to your content based on Google searches. The exact formula is secret but there are a few knowns about Page Rank.
– links to other sites – more isn’t always better – Google likes to see links to pages with high page ranking, the higher page rank of the links on your site, the better off you will be. Just having a lot of links that do not lead to sites with value will not help your Page Rank.
– links back to your site – this is what you want to have happen, visitors linking back to your site will help your SEO
How do you find your Page Rank ? If you use Google Chrome, you can add a plug in to your browser or use a Page Ranking website like http://www.prchecker.info
Don’t worry if you don’t get a page rank, if your site is new you may not have a rank yet. Also, keep in mind that the scores from page ranking websites are an estimation not the actual Google page rank score, Google keeps that secret!
To use the page rank checker you will need to know your URL which starts with the http:// or https:// for most sites.
Permalink – What about your permalink? WordPress gives each post something called a permalink. You can see your post permalink listed just under your post title in the post editor. If your post title has words in it like -the,a or any non essential words that could mislead search engines, this is where you can remove those words and replace them with Keywords or simply just shorten the post title. For example, if your post title is “the day I walked the dog by the store and got my big showbiz break”, the permalink would look like this – http:// xyzstore.com / the-day-I-walked-the-dog-by-the-store-and-got-my-big-showbiz-break. You could edit the permalink to look like this instead – http:// xyz.com / day-I-walked-dog-got-showbiz-break. (NOTE – there are extra spaces inserted into these examples in order to prevent them from actually being a link to a site).
SEO and images you use – don’t forget about any image you are using in a post – make sure to use keywords in the description of your image. Be sure to fill in the details in your media library with the image title, alternative text -( which is for visitors using assisting devices to read website pages)- and a caption.
Categories – make sure the categories you are using are the correct. WordPress automatically fills in the last category you used so if you have several on your site, make sure the right one is checked. You can use as many of your categories as you like if they are appropriate for the post.
Lastly for today, Tags – this is just under the Categories Box on the right side of your post. Tags are a way for others to find your content. Searchers will use certain keywords to find what they are looking for on the web and your tags will help your content surface in searches. Do not over use Tags, search engines and searchers will not like it if they are searching for vacation home and you tagged your post about feeding birds with a vacation home tag. Most posts do well with search engines if they have between 3 and 10 tags per post. WordPress keeps a record of previously used Tags, just start typing the tag in the Tag Box and WordPress will automatically recall your tag so you don’t have to re-type the entire tag.
For search engines like Google – good SEO is honest SEO – no tricks, no spam, keep your content fresh and honest and you will find the search engines will like you.
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After a little time off, it’s back to school, back to work and back to doing one of my favorite things – Blogging about Social Media –
new apps, technical tips and hopefully general useful tips on how social media can benefit your business.
As I went to post I realized my Tag cache was very full of repetitive tags, misspelled tags and tags I really don’t use. You need to eventually clean up your Tag library on your WordPress blog. Here are a few tips to do that.
First, lets talk about what a TAG is. A Tag is used to help reader find your content and also let readers know quickly what your post is about. You will find the Tag box under the gear wheel on a mobile device or on your computer look to the right sidebar just under the category menu.
If you do not see anything but the word Tag, click on the up arrow in righthand corner of Tag box to reveal the full Tag box.
To add new tags, simply type the tag name in the box and click Add. If you are adding more than 1 tag, be sure to separate them out with commas ! You can also use tag phrases but keep it short, no more than 3 words. The other option is to click on the Choose from Most Used Tags to see all of your previously used tags.
As you click on the tags you want to use, the tag name will appear below the Tag box with a tiny “x” next to it. After looking at your Tag list you may decide you want to delete a tag, just click on the “x” next to tag word and it will be deleted.
If you are using a mobile device and want to use previously used tags, just start typing the tag word and your tag list should come up, select the tag you were looking for.
Now, you may not be aware that WordPress is storing all those tags you used. Like many, we misspell words or find certain tag phrases work better than others so you may want to clean up your tag list so duplicates and the like do not clutter your list which should save you time.
Here’s how to clean up your Tag List:
Go to your Dashboard. Here you will see the Tag option, click on Tag. In this section a box will appear with all your Tags. If you click on a tag in this box, the description box will be enabled and you can add a description to the tag. Next to that you will see all your tags listed alphabetically.
To delete one tag, you can either check box next to tag to bring up the edit menu, then click delete or hover your mouse over the tag word and the menu should appear, click delete.
To delete multiple tags at one time, check off the box next to all the tag words you wish to delete. Next go to the top menu that says Bulk Action. Click on the up/down arrows next to it. The word Delete will appear, click on it, then you must click Apply to have the delete function occur.
As you can see, this menu is a handy tool to see all your tags, any descriptions you have given them, the slug and how many times you have used a particular tag.
You may want to note – the tags that you have used the most, there may be a correlation between your more popular content and well used tags !
Remember not to use to many tags as this could have an adverse effect by having your content turn up in searches which do not reflect what your post is about. For an extreme example – if your post is about installing a sink, don’t use a Tag such as Ice Bucket Challenge because that is a popular tag. Search engines do not like that kind of behavior and will rank you lower. Note * I will not be putting that tag in my tag list*
So get back to work, write your posts and remember to use Tags and clean out those old Tags that are of no use to you anymore.
Happy Tagging !
Would you like to make money
on your WordPress.com blog ?
Have you signed up for the WordAds feature?
If you have a WordPress site and would like to have paid ads on it, take advantage of their feature ‘WordAds’. WordAds is a feature that will run ads next to or below your content and let you share in the income.
WordAds was develop to enable site owners to make money with published advertising on their sites and have WordPress do all the work of managing paid advertising. WordAds has their own team to manage your site ads and keep track of the accounting for you.
WordAds try to fit the best campaign with each site but tends to have broad national ad campaigns running because they pay better than smaller local ad campaigns. Although you cannot personally choose your advertiser, you do have discretion over ads that you feel are offensive or are not good for your Blog’s image and can have them removed by sending a screenshot along with the Ad’s URL to WordPress and they will discontinue its use on your site.
In order to start using WordAds, you must have a domain name which you can register through WordPress.com. In your Dashboard, go to Store, Domains and click on Register a New Domain button. Enter the domain name you wish to register and click Go. If the name is available, it will let you ‘Register Now’. Complete the payment process and you are on your way with your new Domain Name.
The second thing you will need to have is a PayPal account. Once you have set up a PayPal account you can now go to WordAds and request an invitation to join. You will need your domain name and PayPal account information to submit.
Third, if you live in the United States you will need to provide a tax ID number or social security number so WordAds can send you a tax form at the end of the year. I know, I know.
Once WordAds has approved your account they will launch WordAds on your site and send you a notification that this process has been completed and the account is live.
Once your account is launched, you can now go to your Dashboard under Settings and see WordAds has been added to the menu.
How do you get paid by WordAds ?
Good question, WordAds pays out once a month at the end of a month. They will send you an email indicating what your earnings are. In order to get paid you need to have made a minimum of $100.00. Don’t worry if you didn’t do that. WordAds will save your earnings to pay out on the following month which hopefully has put you above the $100 mark.
WordAds do run on mobile sites which is an important feature to have with so many of us using mobile for our internet business.
WordAds is intended to help you be able to stay focused on your work and let WordAds worry about all the hassles that paid advertising can bring. This feature is especially useful to the small business or site owner who may not have the budget or staff to deal with site advertising.
Try out WordAds and eventually your pocketbook will grow and your business will as well. Let your site content flourish and make some money and when the time is right – Now you can hired that staff!
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Have you wanted to take a Pin from your Pinterest boards and post it to your blog? It is quick and easy to do if you know how.
Here is a How To in 10 Easy Steps –
1. Go to your Pinterest board and find the Pin you want to post on your blog
2. Click on the Pin then click on the box near top right of Pin with the pencil in it
3. You will see the URL down at the bottom of the Pin
4. Copy the URL by using Control C or through the Copy option from your Edit menu
5. Go to your blog and start a new post
6. Type your Post Title and post. When you are ready to insert Pin link, click on the Add Media box on left side of Post page
7. Before you insert your link make sure to leave your cursor where you want the link to appear in your post
8. Click on the Insert from URL
9. Paste your URL into the box using Control V or the Paste option from your Edit menu
10. Click Insert Into Post on bottom right side of screen