Tag Archives: Social Media

10 Free Tools Every Business Needs to Measure Social Media Strategy

photo of to do listLet’s set up your FREE Social Media Strategy Toolkit!

All this talk about Social Media Strategy, how do you define it?

Social media strategy can be defined as having the knowledge of designing everything you do on-line, with an understanding of your target audience, the marketplace and your business goals.

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First Up, SEO Tools – An important social media strategy is making your website SEO friendly. SEO is search engine optimization. This is how websites are discovered. Viewers type keywords into their web browser to find the product or service they need and your site will show up if you have SEO.


1. Serposcope – This open-source tool from serphacker.com is a rank tracker to monitor your site and it’s Google ranking. Features –

  •  Screen Shot 2016-05-09 at 12.10.43 PMEasy 1 click download
  • Track any Keywords from any website (even competitors)
  • Do specific searches – local or by country
  • Monitor keywords for your clients
  • Captcha support
  • Install on Windows, Mac, Ubuntu


2. Spiderlog – discover how Google webbots crawl your site. Features-

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  • Daily reports, find out how many site pages are crawled each day
  • Remover bad links and invalid pages
  • Discover crawling error rates
  •  URL traffic stats
  • Page Speed
  • List of bots that crawl your site


3. YOAST is a plug-in for WordPress sites, features –Screen Shot 2016-05-09 at 12.18.56 PMCorrect canonical errors

  • Optimize post titles, page titles
  • Optimize Videos
  • Custom taxonomy
  • Clean up permalink
  • Xml sitemaps
  • RSS feeds


4. Google Keyword Planner – this is a free Google tool if you use Google AdWords. The Keyword Planner can give you site stats and traffic forecasts, search by phrases, websites or categories, make keyword lists and much more.
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5. Keyword Tool is an alternative to the Google Keyword Planner.  Features –
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  • Generates long tail keywords
  • Uses multiple languages
  • Do international searches for SEO & content creation


After starting off with good SEO, you will want to have a plan to deploy your social media strategy. A good start is having an editorial calendar and a social media calendar.  You can make up your own or use calendar tools that have complete dashboards.

Your calendars may look something like this-

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6. You can also use Google Docs or download free templates from Hubspot.  If you have a WordPress website, their plugin called The Events Calendar

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Event Calendar has tons of helpful tools, template tags, hooks and filters to customize your calendar. Includes –

  • Calendar month view, day view, list view
  • Event searcher
  • Class Schedules
  • Google maps
  • Promote events
  • Mobile responsive
  • Customize the calendar with add-ons to track ticket sales, manage attendees, import events from Facebook, have users submit new events, and much more.



How do you measure social media success?



After SEO and Calendars come the analytics of it all – knowing the stats is how you measure success on social media.  Before you buy expensive analytic plans, always check out the social media platform you are using.  Most of them have their own FREE analytic dashboard which is usually a highly comprehensive tool that will serve your social media analytic needs.

Let’s start with Twitter –

7. Twitter Analytics will define who your Twitter followers are and the level of engagement you are achieving on Twitter.

  • Screen Shot 2016-05-10 at 12.56.16 PMFind Out Your Top tweets Impressions
  • Engagement Rates
  • Link Clicks
  • Retweets
  • Likes
  • Replies
  • Comprehensive Audience Stats
  • Conversion tracking


 Audience Demographics including consumer behavior, lifestyle and mobile engagementScreen Shot 2016-05-10 at 12.57.30 PM


8. Google Analytics is an extremely broad dashboard with conversion rates, bouce rates, complete audience demographics, mobile conversion rates and just about everything you can think of for analytics.

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9. Headline Analyzer from www.aminstitute.com will analyze your headline for marketing value. It will tell you the percentages of Intellectual, Empathetic and Spiritual marketing value your headline has. Just type in headline up to 20 words and choose a category for your results. Great tool to improve the value of your post titles.

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10. PinAlerts

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  • Discover who is interacting with your content
  • See what content is being pinned from your site
  • Announce pins
  • Thank people for pinning your pins
  • Receive pin alerts on multiple domains



Social Media – Is it worth your time? Does your business benefit?

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Social media is a component of your overall marketing plan. The most important thing to note about social media is that you need to measure, analyze results and adjust your strategy for successful engagement. There is no sole purpose for using social media for your business but many. Social media is a way to be more interactive with your customers, gather useful data to help you constantly fine tune your product/service for your target audience and give back to community through your social media posts and helpful content. Take this as a unique opportunity to be real in our web world.


How Do You Choose the Right Social Media Platform to Market Your Business On?


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There are a few things to consider when choosing your social media platforms. Here are 11 tips about social media platforms to help you decide what’s right for you . . .


Tip#1 Know Your Target Audience

Before attempting to use any social media, make sure you know your target audience. It is also helpful to develop a marketing persona with a story behind it and use that to learn what social media platforms might this person be using and why. Will you want to use a messaging platform or highly visual platform? Where is your persona shopping and when?


Let’s take a look at 10 popular social media sites and see who uses them and why –

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Tip#2 Twitter

Twitter is the 140-character count communication method, which you can interact with customers, monitor conversations and see what the competition is up to. Who uses it? A very broad sector of population worldwide uses Twitter for their news, trends and communications. This is a platform that must to kept up with by tweeting daily, responding to notifications with retweets, follows and keeping track of the analytics. Twitter is not a place to display product lines or try and direct market followers, but it is good for –

  • Using #hashtags in your tweets to gain viewers and followers and stay trending
  • Reaching a large audience fast
  • Staying in touch with new trends and news in your industry
  • Using as a customer relationships tool
  • Fast and easy way to share your useful content
  • Easy to set up and get started

Tip#3     Pinterest

Pinterest involves making great images and works well for e-commerce sites. It is quick and easy to set up and doesn’t take a lot of time to keep up with the platform. Through your pins you will gain exposure. The nice thing about Pinerest is you don’t have to pin everyday so if your time is limited, Pinterest maybe for you. The demographics for Pinterest are less broad than Twitter. I have heard people say mostly women use Pinterest but don’t believe it. True, there are a large number of brides and party planners pinning but there are also car enthusiasts, home builders, designers and tech pinners to name a few. If you choose Pinterest to feature your brand, make sure you give your boards catchy titles and viewers can also clearly understand titles what your board is about. Carefully tag your pins so you get credit when they are re-pinned. If you are lucky, your board can go viral and be seen by millions of pinners. Include backlinks to your website and make sure your pins are colorful and of excellent quality.

Tip#4    Facebook

It is estimated that over a billion people use Facebook. This alone puts it into a large and diverse demographic. Using Facebook to target your audience means you should create a business Page. It is essential to update the page on a regular basis with useful posts. Facebook Ads is another paying means to reach your customers. Make sure you have the time and resources to keep up. People can browse through your products, leave messages, run promotions for followers and develop a community around your business.

Tip#5    LinkedIn

This is a valuable site for business people. It is not a site to directly sell your product but a site that will help build professional relationships. Join as an individual and as a business, sign up for groups in your industry or start your own group, contribute useful information you come across, make important contacts, answer questions. Groups are a fast way to get exposure to thousands if it is a large group. This is another easy platform to set-up and not a lot of time is necessary to successfully use LinkedIn. Linkedin is a way to establish your self as an industry expert.

Tip#6    Social Media Search/Review Sites

Viewers use these sites to find restaurants, locate specific types of retail, and make travel plans. Pick your search sites carefully, use sites that have been around and are well know that people use frequently like Yelp! The advantage of using these sites is customers can write reviews and you receive instant feedback about how well your products or services are working and how your customer feels about your company. Even if it’s bad, it’s good to know so you can make corrections. Some popular search sites include Yelp, Digg, City Search, Stumble Upon and Google Places.

Tip#7 Instagram

Instagram is great for mobile users, easy to upload photos from your smartphone and apply various filters to make your photos unique. The larger demographic for this platform is younger ages teens through young adults. It can be used to post snapshots of your business showing the human side of your company. Share your Instagram feed on your Facebook page, sell products and get shared by other Instagram followers.

Tip#8  YouTube vs. Vine

Just about everyone has at one time watched a YouTube video. YouTube is an easy way to put tutorials on your site. Make your video on a smartphone, upload to your YouTube account and embed the code on your site and you have instant tutorials on your website. Certain products and services lend themselves better to this type of format. Vine, on the other hand is a 6 second commercial that can be looped. You need to be creative and quick. Share your Vine videos on your Facebook and Twitter timelines. Vines are meant to be fun videos showing your audience something they will want to see. If your Vine goes viral, we may see you on the Today Show!

Tip#9    Tumblr

Tumblr is another microblogging platform and social networking site you can sell products on. Like Pinterest and Instagram, it is a visual site, mostly with a young demographic. You can easily post videos, links, music, and text and of course photos. If you have multiple types of media you want to post to your site, Tumblr is a simple way to accomplish this.

Tip#10 Snapchat

This app is quickly becoming a very popular messaging app with teens and young adults. Snapchat is a video message you can send which will self-destruct in a few seconds after it is sent. Why would you want to use this? This is quick way to send messages to followers, it doesn’t matter what time you post snaps, it’s not effected by a timeline, your snaps stay open until your followers have time to open them, then they disappear. Great way to tell a story, show a product in action, add humor. You can draw on snaps, giving a compelling reason to follow you with your witty, fun snaps.

Tip#11 Google+

Used by over 300 million people, Google+ can provide many search ranking benefits to your business. This is a platform that you must keep up being interactive with users and update your page as needed. There are too many services and benefits on Google+ to mention here but Martin Sherrington has a wonderful comprehensive guide at www.martinshervington.com/what-is-google-plus/.  

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There are many social media platforms out there, choose the right social media sites by –

  • Knowing your target audience

  • Develop your marketing persona

  • Find sites that lend themselves best to your persona

Do your homework and you and your business will have Social Media Success!


Attention Startups, TechCrunch Coming to Boston February 23, 2016

 Map of Boston


The TechCrunch Meet-up + Pitch-off is held in various cities and gives  10 local tech startups a chance to pitch their product to a panel of judges in one minute.  The Tech Crunch Meetup is a great way to network with other local business people and share ideas.

First place winners get a booth in Startup Alley at the upcoming TC Disrupt Show and two conference tickets.

Click here for More Info and Tickets to TechCrunch 2016



What’s New with Safari 9.1

 information on what's new in Safari 9.1

                              What’s New in Safari 9.1

Safari 9.1 The following information is from the Mac Developer Library dated Jan. 11, 2016 for new features in Safari 9.1.

The following new features have been added in Safari 9.1.

Picture Element Support

You can use the HTML picture element to provide Safari with multiple versions of the image for different browser configurations and viewport sizes. Safari evaluates the picture’s image resources in the order in which they are provided. Safari displays the first image resource with media attributes that conform to the browser’s user agent and device specifications. Include an img element, like the one shown in Listing 1, as fallback for browsers without picture element support. For more information, see http://www.w3.org/html/wg/drafts/html/master/semantics.html#the-picture-element.

Listing 1 A picture element with multiple sources
<source media=”(min-width: 1000px)” srcset=”picture_large.jpg”>
<source media=”(min-width: 500px)” srcset=”picture_small.jpg”>
<img src=”picture_default.jpg”>
Web Inspector

Safari Web Inspector improvements include:

The Timelines tab has a faster response time.
The new Watch Expressions section in the Scope Chain sidebar makes debugging even faster.
The new Visual Styles sidebar provides visual tools to help you modify webpage styles.
HTML pseudo-elements are now visible in the DOM tree allowing for easier styling. The ::before element is highlighted in Figure 1.
Figure 1 Web Inspector’s Visual Styles sidebar

Viewport Changes

When Safari is in split-screen mode, viewport meta tags with the “width=device-width” attribute cause the page to scale down to fit content that overflows the viewport bounds. You can override this behavior by adding “shrink-to-fit=no” to your meta tag, as shown below. The added value will prevent the page from scaling to fit the viewport. When Safari is not in split-screen mode, the content will not scale down.

<meta name=”viewport” content=”width=device-width, initial-scale=1.0, shrink-to-fit=no”>
Gesture Events for OS X

iOS gesture events are now supported on Safari for OS X. Use OS X gesture events to detect pinching and rotation on the Magic trackpad. The gestureStart, gestureChange, and gestureEnd events are supported with event.rotation and event.scale properties. For more information on gesture events, see GestureEvent Class Reference.

Fast-Tap on iOS

On Safari for iOS, the 350 ms wait time to detect a second tap has been removed to create a “fast-tap” response. This is enabled for pages that declare a viewport with either width=device-width or user-scalable=no. Authors can also opt in to fast-tap behavior on specific elements by using the CSS touch-action property, using the manipulation value. See http://www.w3.org/TR/pointerevents/#the-touch-action-css-property.

WebGL Rendering

Safari now exposes the WEBGL_DEBUG_RENDERER extension for the JavaScript WebGL API. This extension uses the canvas context (canvas.getContext(“webgl”)) to detect the graphics hardware, as shown below. The UNMASKED_VENDOR_WEBGL and UNMASKED_RENDERER_WEBGL properties return string values for the vendor and renderer. See https://www.khronos.org/registry/webgl/extensions/WEBGL_debug_renderer_info/.

var gl = canvas.getContext(“webgl”);
var vendorString = gl.getParameter(UNMASKED_VENDOR_WEBGL);
var rendererString = gl.getParameter(UNMASKED_RENDERER_WEBGL);
Image Smoothing Quality for Canvas Rendering

By default, Safari uses an efficient lower-quality scaling algorithm when drawing images into a canvas element. With Safari 9.1, you can opt in to higher-quality scaling by setting the imageSmoothingQuality property to medium or high. See http://html.spec.whatwg.org/multipage/scripting.html#image-smoothing.

Displaying Dialogs

It is now possible to switch tabs, navigate, and close a webpage while displaying a JavaScript dialog.

Displaying a JavaScript dialog—alert, confirm, or prompt—no longer activates the calling tab.

The dialog shown in response to the beforeunload event no longer displays the string returned by the beforeunload event listener. The dialog now always displays, “Are you sure you want to leave this page?”

Content shown by the showModalDialog function is modal for the webpage presenting the content. It is not modal for other tabs or for the Safari browser.

CSS Enhancements

CSS Variables
Safari 9.1 supports custom properties that can be reused with the var() function. For example, the declared value —-company-red: #ff1e1d; can be used as color: var(–company-red);. See http://www.w3.org/TR/css-variables/.

Added Support
The round and space values are supported for the border-image-repeat property. See http://www.w3.org/TR/css3-background/#border-image-repeat.
The all property keyword is now supported to enable targeting of every available property. See http://www.w3.org/TR/css-cascade-4/#all-shorthand.
The revert and unset keywords are supported for CSS properties, including the all property. See http://www.w3.org/TR/css-cascade-4/#default.
Font features are accessible through the font-variant-ligatures, font-variant-caps, font-variant-numeric, font-variant-alternates, font-variant-east-asian and font-feature-settings properties, providing advanced typographical settings for OpenType fonts. See http://www.w3.org/TR/css-fonts-3/#font-variant-prop.
The will-change property helps optimize Safari performance for changing elements. If the value of will-change creates a CSS stacking context, the target element becomes a CSS stacking context. If the value of will-change triggers accelerated rendering (“compositing”)—for example transform, filter or backdrop-filter—Safari creates a compositing layer for the target element. Creating this layer can consume additional memory and should be used judiciously. See http://www.w3.org/TR/css-will-change/.
Unprefixed CSS Filters
Safari supports the filter property without the -webkit- prefix. For more information on CSS filters, see http://www.w3.org/TR/filter-effects/#FilterProperty.