Tag Archives: Pinterest

How Do You Choose the Right Social Media Platform to Market Your Business On?


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There are a few things to consider when choosing your social media platforms. Here are 11 tips about social media platforms to help you decide what’s right for you . . .


Tip#1 Know Your Target Audience

Before attempting to use any social media, make sure you know your target audience. It is also helpful to develop a marketing persona with a story behind it and use that to learn what social media platforms might this person be using and why. Will you want to use a messaging platform or highly visual platform? Where is your persona shopping and when?


Let’s take a look at 10 popular social media sites and see who uses them and why –

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Tip#2 Twitter

Twitter is the 140-character count communication method, which you can interact with customers, monitor conversations and see what the competition is up to. Who uses it? A very broad sector of population worldwide uses Twitter for their news, trends and communications. This is a platform that must to kept up with by tweeting daily, responding to notifications with retweets, follows and keeping track of the analytics. Twitter is not a place to display product lines or try and direct market followers, but it is good for –

  • Using #hashtags in your tweets to gain viewers and followers and stay trending
  • Reaching a large audience fast
  • Staying in touch with new trends and news in your industry
  • Using as a customer relationships tool
  • Fast and easy way to share your useful content
  • Easy to set up and get started

Tip#3     Pinterest

Pinterest involves making great images and works well for e-commerce sites. It is quick and easy to set up and doesn’t take a lot of time to keep up with the platform. Through your pins you will gain exposure. The nice thing about Pinerest is you don’t have to pin everyday so if your time is limited, Pinterest maybe for you. The demographics for Pinterest are less broad than Twitter. I have heard people say mostly women use Pinterest but don’t believe it. True, there are a large number of brides and party planners pinning but there are also car enthusiasts, home builders, designers and tech pinners to name a few. If you choose Pinterest to feature your brand, make sure you give your boards catchy titles and viewers can also clearly understand titles what your board is about. Carefully tag your pins so you get credit when they are re-pinned. If you are lucky, your board can go viral and be seen by millions of pinners. Include backlinks to your website and make sure your pins are colorful and of excellent quality.

Tip#4    Facebook

It is estimated that over a billion people use Facebook. This alone puts it into a large and diverse demographic. Using Facebook to target your audience means you should create a business Page. It is essential to update the page on a regular basis with useful posts. Facebook Ads is another paying means to reach your customers. Make sure you have the time and resources to keep up. People can browse through your products, leave messages, run promotions for followers and develop a community around your business.

Tip#5    LinkedIn

This is a valuable site for business people. It is not a site to directly sell your product but a site that will help build professional relationships. Join as an individual and as a business, sign up for groups in your industry or start your own group, contribute useful information you come across, make important contacts, answer questions. Groups are a fast way to get exposure to thousands if it is a large group. This is another easy platform to set-up and not a lot of time is necessary to successfully use LinkedIn. Linkedin is a way to establish your self as an industry expert.

Tip#6    Social Media Search/Review Sites

Viewers use these sites to find restaurants, locate specific types of retail, and make travel plans. Pick your search sites carefully, use sites that have been around and are well know that people use frequently like Yelp! The advantage of using these sites is customers can write reviews and you receive instant feedback about how well your products or services are working and how your customer feels about your company. Even if it’s bad, it’s good to know so you can make corrections. Some popular search sites include Yelp, Digg, City Search, Stumble Upon and Google Places.

Tip#7 Instagram

Instagram is great for mobile users, easy to upload photos from your smartphone and apply various filters to make your photos unique. The larger demographic for this platform is younger ages teens through young adults. It can be used to post snapshots of your business showing the human side of your company. Share your Instagram feed on your Facebook page, sell products and get shared by other Instagram followers.

Tip#8  YouTube vs. Vine

Just about everyone has at one time watched a YouTube video. YouTube is an easy way to put tutorials on your site. Make your video on a smartphone, upload to your YouTube account and embed the code on your site and you have instant tutorials on your website. Certain products and services lend themselves better to this type of format. Vine, on the other hand is a 6 second commercial that can be looped. You need to be creative and quick. Share your Vine videos on your Facebook and Twitter timelines. Vines are meant to be fun videos showing your audience something they will want to see. If your Vine goes viral, we may see you on the Today Show!

Tip#9    Tumblr

Tumblr is another microblogging platform and social networking site you can sell products on. Like Pinterest and Instagram, it is a visual site, mostly with a young demographic. You can easily post videos, links, music, and text and of course photos. If you have multiple types of media you want to post to your site, Tumblr is a simple way to accomplish this.

Tip#10 Snapchat

This app is quickly becoming a very popular messaging app with teens and young adults. Snapchat is a video message you can send which will self-destruct in a few seconds after it is sent. Why would you want to use this? This is quick way to send messages to followers, it doesn’t matter what time you post snaps, it’s not effected by a timeline, your snaps stay open until your followers have time to open them, then they disappear. Great way to tell a story, show a product in action, add humor. You can draw on snaps, giving a compelling reason to follow you with your witty, fun snaps.

Tip#11 Google+

Used by over 300 million people, Google+ can provide many search ranking benefits to your business. This is a platform that you must keep up being interactive with users and update your page as needed. There are too many services and benefits on Google+ to mention here but Martin Sherrington has a wonderful comprehensive guide at www.martinshervington.com/what-is-google-plus/.  

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There are many social media platforms out there, choose the right social media sites by –

  • Knowing your target audience

  • Develop your marketing persona

  • Find sites that lend themselves best to your persona

Do your homework and you and your business will have Social Media Success!


Successful Social Media Tip of the Day . . . Pinterest Tips


Pinterest Tips 

Have you been trying to use Pinterest and wish to gain more followers or have more of your pins shared?  There are many ways to improve your Pinterest visibility on the social media horizon.

Here are a few Pinterest tips to consider – 

1. If you regularly post on a blog or website, create a board in your Pinterest account to pin all your blog posts on.  Make sure to give the post a clear description or summary about the post in the pin description box.

2. Use relevant Keywords when naming your boards so searchers can easily find your products.

3. Make the cover of the board an eye catching visual to attract visitors to investigate your board.

4. Create secret boards first to make sure they are ready for the spotlight, then change the board type so all can see.

5. Put your most important boards first, first impressions are important.

6.  Make sure to have Pin buttons on your blog with any posts so your material is able to be posted by  viewers.

7. Embed your website name in a pin so a viewer can click through to your site via the pin.

8. Make sure to set up a business Pinterest account so you can take advantage of Pinterest Analytic tool for free. Pinterest Analytics will tell you what your most popular pins and boards are.

9. Don’t forget to check out your competition. Pinterest is a  valuable resource to see what your competition is up to.

10. Use Pinterest to find other businesses or professionals  to network with.

11. When holidays are coming near, consider making a holiday board because pinners will be looking for those types of pins – for example – Halloween DIY board ?  Once they find your Pinterest board they may stop and look at your other boards.

Happy Pinning !

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Successful Social Media Tip of the Day . . . Why use Pinterest for Business ?

Recently I saw a business person ask this question in a Social Media LinkedIn Group “What can I use Pinterest for

in business, honestly I can’t think of a single way to use it . . .  

Well, here are a few tip to using Pinterest for your business.



Pinterest is a free social media platform in which you have a profile and can show your business website in the profile which is displayed at the top of the page above your boards.  Yes, Pinterest is like having a big board in which you pin things and ideas you like.  If you think Pinterest is only good for baby pictures and bridal shower ideas, WRONG !

When used to it’s max, Pinterest is like free advertising .  Especially now since Pinterest has added the feature of being able to message your followers and specific groups of pinners.  You can also add your business logo to pins.

To understand the value of Pinterest, you must understand its use. Pinterest is a visual social media platform so for businesses that have products to showcase, it’s a win-win.  But every business can find some value in it.  Pinterest  is easy to learn and easy to use.

Start off with building your profile. Use a photo which relates to your brand, it can be your business logo, product or yourself. Be sure the photo is of good quality. Make sure you utilize all the space in the profile, it’s not a lot of space so be specific and on point with the message you want visitors to see. Use  some of that profile space  to go to listing important URLs for your other social media platforms such as your website, blog or even LinkedIn if you are a service business such as a attorney office. Always check your URL to make sure the link works.

Next, develop 5 boards to start with.  You don’t need to go crazy pinning but you do need to have a point to the board and be consistent with the content.  If you have an internet only business, use one board to display your products.  Make sure you include prices on the pins and your business logo if you have one.  Use your product photos from your website.  Now check your website out – every product should have a PIN button so visitors can PIN your product to their own boards.

Besides your product board, have a couple of fun boards that relate to your product.  If you sell phone cases for example, have a board with tech gadgets or a DYI craft board.  The more colorful and fun you make your boards, the more followers you will develop.

Pinterest is about community, a give and take of ideas and exchanges which can result in the sale of your product.  Even if you do to have a ‘product’, Pinterest is still valuable.  For example, Successful Social Media is on Pinterest.  We feature boards with different social media platform and info graphics.  So someone interested in learning about Instagram or Twitter, I can refer them to one of our boards on Pinterest to find valuable information to help them understand a particular social media platform.  Pinterest is also a great way to find like minded souls.  I have met many other social media businesses and consultants through Pinterest that it could be considered a Networking source for service type businesses.

Even the local storefront business can use Pinterest in unique ways.  They can start a community board which features local events and happening around their town.  Visitors will learn they can count on your Pinterest to see and find out about the latest community events.

Remember Pinterest around the holidays !  Consumers are always on the lookout for the best holiday recipe to impress their in-laws at Thanksgiving.  New Years Eve and the 4th of July, add a Fireworks board.  Many are looking for photos of fireworks around those holidays to put on invitations or simply to Pin themselves.  Not only are fireworks eye catching and colorful, when they get re-pinned, your company name will now be circulated to a whole new audience.

Be interested in your followers.  Check out their boards and re-pin pins that are useful to you.  You might get inspiration for a new board of your own!  Follow other companies you may want to do business with.

Keep in mind, the goal of Pinterest is to share your product and be social.  The more you pin, the more creative ways you will think of to use Pinterest.

Feel free to contact Successful Social Media for assistance in setting up your Pinterest account for free !

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Successful Social Media Tip of the Day . . . Marketing with Social Media

You have a business and have started a blog or maybe have a blog page on your business website.  You are not sure what to do now but you are interested in using Social Media to help market your brand or service.

The first thing you need to do is link all your social media accounts to your blog.  In WordPress, the feature is called Publicize.  This is listed under the Publish menu.  Click on Publicize to add and delete the sites you want your content linked to.

The benefit of linking social media sites is it can help you develop a large following.  Let’s look at Facebook first. If you already have a personal Facebook account, add your blog links to your account so friends can visit your website or blog. This will give them an opportunity to share with their friends who might share again and so on.  This can give your business a following fast.

Tumblr is another good source to share content on.  Tumblr actually allows you to use Tags on keywords so people searching will find your content if you have the right keywords. Remember, every time someone reflags your post, a whole new audience is getting a chance to see your content and reblog it again !

Millions use Twitter everyday to look for anything and everything.  When using Twitter, make sure you use a hashtag in the tweet.  Hashtags are what people use to search for content.  Also, try to talk about topics which are currently trending.  Let’s say you have a retail flower shop, you wouldn’t want to talk about summer gardening tips in December.  Instead post content on holiday decorating ideas or how to winterize outdoor plantings.

Pinterest is another great way to show your personal side to your business and show your products at the same time. Create boards with interesting titles, have some fun boards as well. Pinterest is a totally visual social media experience so make it count.  If you sell pool supplies, have a board with exotic waterways and eye catching waterfalls. You can intersperse your product in between your beautiful visuals that people will hopefully Pin to their boards.  Any Pin you make, your name and  ID will be attached to it so when people re-Pin it, your name gets floater with it!

Other ways to attract a following in social media is to follow through on your followers.  What does that mean?  Take note of who has followed you on all your social media platforms, not just Twitter and see if they have relevance to what you are trying to do. Interact with them by following back, sharing or liking their content.

Quick Tip – If you have someone follow you on Twitter, check to see if they are on Facebook, Pinterest, Tumblr or LinkedIn or any other social media sites you have.  This will help you build your audience in all of your social media platforms at the same time.

Get involved with your Analytics.  The data doesn’t lie. If you wrote content that got the most shared responses you may want to follow up with another post along the same content idea.

Makes sure to follow other blogs so you can share links.  Finding popular blogs and following them could lead to a link to you being shared and having that blog population give you the broad exposure you are looking for.

Last but certainly not least, Don’t give up! Don’t ever give up!  You need to keep posting content, fine tune your message and keep your social media platforms relevant.  Keep reading your Stats to know when you are reaching people and when you are not.  This will help you become successful at marketing your business using Social Media !

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Successful Social Media Tip of the Day . . . How can Content Marketing help your business?

Everyone is talking about Content Marketing.  What is content marketing and how can you use it to help your business grow?

Content marketing is marketing in which you create media to share through social media channels to help gain a boarder customer base.

You do not have to be a marketing person to create a content marketing plan for your business. Start off simple using your social media platforms to create interesting  and useful content your customers will want to share.

How do you come up with a content marketing plan?

To start with you must decide what your goal is.  This will help narrow your content choices to post. Decide what types  of marketing visuals  you are comfortable using.  Visual content includes  videos, podcasts, info graphics and e-books to share.  Don’t worry about being super creative. With so many web based tools out there today  to help, it is much easier to create graphic material than you may realize.

Next decide what social media platforms would suit your business the best.  You may not know this at first so try different platforms and pay attention to the analytics.  Some social media platforms have there own built in analytics or ‘stats’ like WordPress. If not, sign up for Google analytics which is an excellent source to show you what content is working for you and what content isn’t.  You cannot possibly know this information without looking at your Stats.

Most people know about the social media platforms of Twitter and Facebook.  There are many more that are gaining popularity especially in certain demographic areas such as Tumblr with younger audiences, Flicker, Pinterest and don’t forget about YouTube. Many an entrepreneur have started out on YouTube.

The most successful content marketing is consistent with a high quality of reliable information that is useful to viewers in solving  problems or just plain good to know stuff!

For an example of content marketing lets say you own a local consignment store which sells mostly clothes and accessories.  Your content marketing may consist of posts that feature helpful hints to organize your closet, how to pick the right colors to wear or feature fashion trends for the upcoming season.  Once you find your post, use your social media accounts to post to.  Start a Pinterest board featuring vintage clothing and your helpful tips.   You could also create Pinterest boards for customers to Pin.  Encourage viewers to Like or Share your content.  Make sure if you blog to add social share button for viewers to share your post.

Don’t forget about seasonal holidays and local events to include in your social media content marketing plan. Learn how to use hashtags to maximize your impact on Twitter.  

Content marketing is a great tool for all businesses to utilize, especially if you are just starting out and have little or no advertising budget.  You don’t need big bucks to create a larger presence with social media.  Your content marketing should be helpful, fun and social to put your business out there in the world to compete with the big guys.