All this talk about Social Media Strategy, how do you define it?
Social media strategy can be defined as having the knowledge of designing everything you do on-line, with an understanding of your target audience, the marketplace and your business goals.
First Up, SEO Tools – An important social media strategy is making your website SEO friendly. SEO is search engine optimization. This is how websites are discovered. Viewers type keywords into their web browser to find the product or service they need and your site will show up if you have SEO.
1. Serposcope – This open-source tool from serphacker.com is a rank tracker to monitor your site and it’s Google ranking. Features –
- Easy 1 click download
- Track any Keywords from any website (even competitors)
- Do specific searches – local or by country
- Monitor keywords for your clients
- Captcha support
- Install on Windows, Mac, Ubuntu
2. Spiderlog – discover how Google webbots crawl your site. Features-
- Daily reports, find out how many site pages are crawled each day
- Remover bad links and invalid pages
- Discover crawling error rates
- URL traffic stats
- Page Speed
- List of bots that crawl your site
- Optimize post titles, page titles
- Optimize Videos
- Custom taxonomy
- Clean up permalink
- Xml sitemaps
- RSS feeds
4. Google Keyword Planner – this is a free Google tool if you use Google AdWords. The Keyword Planner can give you site stats and traffic forecasts, search by phrases, websites or categories, make keyword lists and much more.
- Generates long tail keywords
- Uses multiple languages
- Do international searches for SEO & content creation
After starting off with good SEO, you will want to have a plan to deploy your social media strategy. A good start is having an editorial calendar and a social media calendar. You can make up your own or use calendar tools that have complete dashboards.
Your calendars may look something like this-
6. You can also use Google Docs or download free templates from Hubspot. If you have a WordPress website, their plugin called The Events Calendar
Event Calendar has tons of helpful tools, template tags, hooks and filters to customize your calendar. Includes –
- Calendar month view, day view, list view
- Event searcher
- Class Schedules
- Google maps
- Promote events
- Mobile responsive
- Customize the calendar with add-ons to track ticket sales, manage attendees, import events from Facebook, have users submit new events, and much more.
How do you measure social media success?
After SEO and Calendars come the analytics of it all – knowing the stats is how you measure success on social media. Before you buy expensive analytic plans, always check out the social media platform you are using. Most of them have their own FREE analytic dashboard which is usually a highly comprehensive tool that will serve your social media analytic needs.
Let’s start with Twitter –
7. Twitter Analytics will define who your Twitter followers are and the level of engagement you are achieving on Twitter.
- Find Out Your Top tweets Impressions
- Engagement Rates
- Link Clicks
- Comprehensive Audience Stats
- Conversion tracking
8. Google Analytics is an extremely broad dashboard with conversion rates, bouce rates, complete audience demographics, mobile conversion rates and just about everything you can think of for analytics.
9. Headline Analyzer from www.aminstitute.com will analyze your headline for marketing value. It will tell you the percentages of Intellectual, Empathetic and Spiritual marketing value your headline has. Just type in headline up to 20 words and choose a category for your results. Great tool to improve the value of your post titles.
- Discover who is interacting with your content
- See what content is being pinned from your site
- Announce pins
- Thank people for pinning your pins
- Receive pin alerts on multiple domains