Tag Archives: Facebook

How Do You Choose the Right Social Media Platform to Market Your Business On?


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There are a few things to consider when choosing your social media platforms. Here are 11 tips about social media platforms to help you decide what’s right for you . . .


Tip#1 Know Your Target Audience

Before attempting to use any social media, make sure you know your target audience. It is also helpful to develop a marketing persona with a story behind it and use that to learn what social media platforms might this person be using and why. Will you want to use a messaging platform or highly visual platform? Where is your persona shopping and when?


Let’s take a look at 10 popular social media sites and see who uses them and why –

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Tip#2 Twitter

Twitter is the 140-character count communication method, which you can interact with customers, monitor conversations and see what the competition is up to. Who uses it? A very broad sector of population worldwide uses Twitter for their news, trends and communications. This is a platform that must to kept up with by tweeting daily, responding to notifications with retweets, follows and keeping track of the analytics. Twitter is not a place to display product lines or try and direct market followers, but it is good for –

  • Using #hashtags in your tweets to gain viewers and followers and stay trending
  • Reaching a large audience fast
  • Staying in touch with new trends and news in your industry
  • Using as a customer relationships tool
  • Fast and easy way to share your useful content
  • Easy to set up and get started

Tip#3     Pinterest

Pinterest involves making great images and works well for e-commerce sites. It is quick and easy to set up and doesn’t take a lot of time to keep up with the platform. Through your pins you will gain exposure. The nice thing about Pinerest is you don’t have to pin everyday so if your time is limited, Pinterest maybe for you. The demographics for Pinterest are less broad than Twitter. I have heard people say mostly women use Pinterest but don’t believe it. True, there are a large number of brides and party planners pinning but there are also car enthusiasts, home builders, designers and tech pinners to name a few. If you choose Pinterest to feature your brand, make sure you give your boards catchy titles and viewers can also clearly understand titles what your board is about. Carefully tag your pins so you get credit when they are re-pinned. If you are lucky, your board can go viral and be seen by millions of pinners. Include backlinks to your website and make sure your pins are colorful and of excellent quality.

Tip#4    Facebook

It is estimated that over a billion people use Facebook. This alone puts it into a large and diverse demographic. Using Facebook to target your audience means you should create a business Page. It is essential to update the page on a regular basis with useful posts. Facebook Ads is another paying means to reach your customers. Make sure you have the time and resources to keep up. People can browse through your products, leave messages, run promotions for followers and develop a community around your business.

Tip#5    LinkedIn

This is a valuable site for business people. It is not a site to directly sell your product but a site that will help build professional relationships. Join as an individual and as a business, sign up for groups in your industry or start your own group, contribute useful information you come across, make important contacts, answer questions. Groups are a fast way to get exposure to thousands if it is a large group. This is another easy platform to set-up and not a lot of time is necessary to successfully use LinkedIn. Linkedin is a way to establish your self as an industry expert.

Tip#6    Social Media Search/Review Sites

Viewers use these sites to find restaurants, locate specific types of retail, and make travel plans. Pick your search sites carefully, use sites that have been around and are well know that people use frequently like Yelp! The advantage of using these sites is customers can write reviews and you receive instant feedback about how well your products or services are working and how your customer feels about your company. Even if it’s bad, it’s good to know so you can make corrections. Some popular search sites include Yelp, Digg, City Search, Stumble Upon and Google Places.

Tip#7 Instagram

Instagram is great for mobile users, easy to upload photos from your smartphone and apply various filters to make your photos unique. The larger demographic for this platform is younger ages teens through young adults. It can be used to post snapshots of your business showing the human side of your company. Share your Instagram feed on your Facebook page, sell products and get shared by other Instagram followers.

Tip#8  YouTube vs. Vine

Just about everyone has at one time watched a YouTube video. YouTube is an easy way to put tutorials on your site. Make your video on a smartphone, upload to your YouTube account and embed the code on your site and you have instant tutorials on your website. Certain products and services lend themselves better to this type of format. Vine, on the other hand is a 6 second commercial that can be looped. You need to be creative and quick. Share your Vine videos on your Facebook and Twitter timelines. Vines are meant to be fun videos showing your audience something they will want to see. If your Vine goes viral, we may see you on the Today Show!

Tip#9    Tumblr

Tumblr is another microblogging platform and social networking site you can sell products on. Like Pinterest and Instagram, it is a visual site, mostly with a young demographic. You can easily post videos, links, music, and text and of course photos. If you have multiple types of media you want to post to your site, Tumblr is a simple way to accomplish this.

Tip#10 Snapchat

This app is quickly becoming a very popular messaging app with teens and young adults. Snapchat is a video message you can send which will self-destruct in a few seconds after it is sent. Why would you want to use this? This is quick way to send messages to followers, it doesn’t matter what time you post snaps, it’s not effected by a timeline, your snaps stay open until your followers have time to open them, then they disappear. Great way to tell a story, show a product in action, add humor. You can draw on snaps, giving a compelling reason to follow you with your witty, fun snaps.

Tip#11 Google+

Used by over 300 million people, Google+ can provide many search ranking benefits to your business. This is a platform that you must keep up being interactive with users and update your page as needed. There are too many services and benefits on Google+ to mention here but Martin Sherrington has a wonderful comprehensive guide at www.martinshervington.com/what-is-google-plus/.  

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There are many social media platforms out there, choose the right social media sites by –

  • Knowing your target audience

  • Develop your marketing persona

  • Find sites that lend themselves best to your persona

Do your homework and you and your business will have Social Media Success!


Successful Social Media Tip of the Day . . . 10 Pinterest Tips

Pinterest is a free social media platform that you can use to promote your product or brand.  Once you start pinning, it’s hard to stop !

Pinterest can give your business exposure on a social media platform that is visual.  Create boards that are useful as well as interesting.  The goal of using Pinterest for your business is to engage others with your pins.  Hopefully they will re-pin your pin which will circulate your business to a whole new audience.

Here are a few tips to using Pinterest successfully:

1. Make sure you have the Pin button on your blog and website so people can pin your stuff.

2. Use this free tool Canva to create interesting pins.  There are several free graphic design tools but I find Canva easy to use and quick to learn.

3.  Name your pins using Keywords that searches will pick up.  Don’t use words that have no relationship to a pin.  For example, if your pin is a surfboard, do call it surfboard but don’t call it product #5.

4.  Pin on group boards.  They usually have tons of followers and if you pin on them, that gives someone a chance to share your pin with others.

5. Make sure the images you use are the right size for Pinterest.  There are different sizes for different areas, for example your profile picture should be 165px x 165pixels.  Visual.ly has an awesome chart you can view here to see all the sizes . VISUAL.LY PINTEREST CHEAT SHEET IMAGE SIZES

6.  If you are using pictures in a blog post for your brand, put the picture first to draw and engage your audience, then have your text follow. This will make it more attractive for others to pin.

7. Invest time in your followers.  Remember, this is social media, so be social.  If you have a new follower, check out their pin boards to see if they have pins and like or re-pin some of their pin. Don’t go crazy and re-pin someone’s whole Pinterest account.  Pinterest frowns upon that and may shut you off for excessive pinning.

8. Share your pins with other social media platforms such as your Facebook and Twitter account.  To do this, first link your Facebook and Twitter accounts in the Profile section on Pinterest.  After you do this, when you create a new pin, it will have the option to send it to Facebook and Twitter, just check the box next to the platform name.

9.  Add a Pinterest widget to your website or blog by clicking on the gear box in the profile section and click on Add a Widget.

10.  Don’t forget about the Analytics ! Learn what people are pinning from your site.  In order to use this feature you must have a website address to enter in your profile which Pinterest will then verify and you should be good to go!

Your boards do not need to have thousands of pins on them for people to want to follow.  I find after about 200 pins I get bored and need to go onto to the next thing so  don’t waste your time adding thousand of pins to one board.  You are better cutting off at a certain number of pins and start a new board. That will give your pins a better chance at being viewed. That’s what I do now.

These are just a few tips to get help with Pinterest.  Once you develop several boards you will see your Pinterest Platform start to take shape.

Remember, Pinterest is a visual platform so make your pins colorful, of good quality and of a useful nature so visitors will engage with you on Pinterest.

Happy Pinning !


Successful Social Media Tip of the Day . . . Social Media Tools to Use in Business

Social media is all about engaging your customer and sharing useful content. Managing your social media can get out of hand real fast if you don’t have a staff to help you or you are not using the free social media tools that are available.

What tools are useful to know about?  

Here are 6 tools  for you to investigate.

1. Google Keyword Tool – this tool is free from Google. It allows you to find keywords to use in your posts to increase engagement. Just type in googlekeywordtool.com to find the site. All you do to use this tool is type in a word or a phrase or a website name and GoogleKeyword Tool will show you a list of similar keywords and a count of how often each word has been searched.  Use this tool to help your website show up on Search Engine pages.

2. Dropbox – use this tool to share large files with your project members.  Put all your work in Dropbox and you will be able to access it anywhere on any electronic platform.  Edit documents, videos, photos and share the work with other team members like you are using a single computer and it is all private so you control who sees what.  You can also sign up for Dropbox for business at dropbox.com.

3. Pic monkey – this is a photo editing tool which is free, go to pic monkey.com to try it out.  It features a photo editor which can do touch up work, make a collage or add graphic design to your work.  No need to download anything, it works in your browser. Picmonkey has many fonts to choose from to add a custom message.  They also have the pre-set sizing tool for various social media  platforms which you can put your photo into. The website has a detailed tutorial you can follow to learn how to use this tool effectively.

4. HootSuite – this free tool will track all your social media conversations in one place.  In one Dashboard you can schedule tweets and Facebook posts.  Hootsuite has the ability to let you choose permission levels so others can access only what they are working on for you.  This tool has analytics to track your brand, see your demographics and charts your conversations to see what is effective and what is not.

5. Sum All – This is another analytic tool to use to compare data across all your social media platforms. It can pull up Twitter data and compare it with your Google Analytics.  It can sum up to 5 lines of data types.  You can get reports sent to your inbox in weekly or daily reports.  It’s free, try it at sum all.com.

6. Pixlr.com – this is another free photo editing tool.  With over 2 million combinations of effects you will be able to edit photos for your website and give them a professional look to help your engagement. You can create collages, add borders, remove red-eye, edit color and many other photo editing techniques available in Pixlr.  Pixlr also has a favorite button so you can save your favorite effects and reuse them.  Try it out at Pixlr.com.

These are 6 free tools among many out there.  Each one can add to your social media marketing for your business and help you manage a variety of social media platforms with more efficiency.

Try out each tool and see what works for you.  The wonderful thing about most social media tools is they are easy to learn, most useful to have and will help point your social media marketing in the direction you should be going.  

Make sure to use at least 1 analytic tool, one photo editor tool and know what keywords are the most effective to your brand and you will have successful social media!