Tag Archives: analytics

Successful Social Media Tip of the Day..Why Should You Use Pinterest for Your Business?

<strong>>Using Pinterest for your business – Pinterest is a free social media platform where you can show your products, work samples and share visually what you have to offer.  It isn’t all about pushing products though.  Mixing business with interests your target audience may share will help you gain board followers and help you develop your Pinterest platform.  Create boards that have titles which will spark interest but do not title your boards with some so far out phrase visitors won’t understand what your board is showcasing.  

To get the most out of Pinterest here are 7 tips to help get you started:




  1.  When deciding on your Pinterest profile photo, and you should have one, make it match your branding on your website or blog so visitors will not be confused if you are one in the same. Remember, Pinterest is a visual social media tool.
  2. Pay attention to your cover image for each board you create.  Use the most eye catching pin and a pin that best explains what the board is all about.

  3. Be sure to include all your social media platforms in the profile section at the top.  For example, if you are on Twitter, make sure you have the Twitter icon in your profile and make sure you link it to your Twitter account.  You can link it in the account settings and click on social networks. Here you will see Facebook, Twitter and google accounts that you can link to your Pinterest account.

  4. Make sure you choose which notifications you wish to receive from Pinterest. In settings you can choose if you would like Pinterest to notify every time a visitor pins or once a week receive a report.

  5. Don’t forget the analytics. Pinterest has anaylitics for business accounts. Hover over your name and you should see the analytics box underneath settings. Here is where you link your website to your Pinterest account.

  6. Make sure you add a unique profile description by clicking on the pencil in profile box, the same box where your profile photo is. This is what will let visitors know what your product or service is. /p>

  7. Always make sure you check out anything you plan to pin to make sure it is what you think it is. Never pin without looking at the pin.

These are just a few tips to help you get started. Pinterest can be a positive addition to all your other marketing and social media platforms to reach your target audience in a visual way. Happy Pinning !!

Successful Social Media Tip of the Day . . Thursday, How to Create Your Brand

Creating your on-line presence may seem like an impossible task when you are just starting.   There are many ways to start.  First, be consistent with your message and know who your target audience is.   Stay on point with your topic to keep engagement of your viewers or followers.  You must also be authentic, people like to see the human side to the social media brand you are trying to create.  Join on-line groups where you can meet others with like interests and social media questions that need answers.  Seek out influencers so you can engage the people who have the most influence in your industry.  By staying in touch with the influencers, you may pick up on trends and ideas just starting to get out in the marketplace.  Try to use Keywords and  Phrases that people will be searching for on Google. Networking is a must, it’s social media right ?  So be social !  Last but not least, analyze your analytics.  Learn how Google analytics works.  There are many free analytic programs out there on the Web so experiment and find the one that best suits the needs of your social media profile.  Know what you are trying to accomplish and set goals for your on-line presence.   You can do it !   So be consistent, identify your goals, know your target audience, identify which social media platforms are working best for you  and make sure you are analyzing your analytics.  Happy Creating !



Successful Social Media Tip of the Day . . . Thursday

Newport Shack

Content Planning – Why do you need content ? Content is used to drive traffic and create engagement with your followers. Planning  your content to target your audience will bring greater results.  It is essential to evaluate which social media channels are working for your business.  Make your content as visual as possible.  This will create structure to the content you are creating. Use Google analytics or for Twitter, Followerwonk is a comprehensive tool which will analyze your followers.   Happy Content Marketing ! The week is almost over !