Your website looks great, but are you effectively using social media to benefit your business?
What should you be doing?
It’s the bottom of the ninth, all bases are loaded, here’s the pitch and the batter hits it out of the park!
Isn’t that what you want your Social Media Strategy to do?
Hit it Out of the Park?
Here’s how to join the Major Leagues with your Social Media Strategy-
WHO’S FILLING THE SEATS
Develop your target audience using some inbound marketing strategies like developing a persona of who your target customer is. Creating an actual persona will help you discover which social media platforms your target customer is using. It will help narrow the decision making process of which social media platforms you may want to concentrate on. By identifying your audience, you will be better able to tailor the message you want delivered to potential prospects.
TEAM MEETING IN THE DUGOUT
2. Have Goals
Create goals that are measurable and specific. Set time limits to meet those goals and make sure your goals are realistic. An example of measurable and specific goal is measuring traffic to your website, finding out how long visitors stay on your site, analyzing the bounce rate(infographic from Kissmetrics.com) of each visit and lastly, tracking where your traffic is coming from.
CHECK THE PLAYBOOK
3. Have a Plan
Make an editorial calendar for all your social media platforms, list by day how many times you plan on sharing on each platform, what type of content you plan on sharing and the time of day each share should take place. This will assist you when you go to analyze the ROI of your social media strategy. There are many editorial calendars you can use. Download a template, create your own Excel calendar or use Google Sheets.
FANS IN THE STANDS
4. Engage Your Audience
So now that you know who your target audience is, you need to develop good content that has value and is useful which means it’s more likely to be shared. Go back to the persona you developed. Listen on Twitter to the conversations your persona might be engaged in. Try to make content that has value, like solves a problem.
STATS AND BATS
5. Analyze Your Stats
Statistics are of no value if you don’t pay attention to them. Measure conversion rates , traffic sources, and number of visitors in a day, what are your inbound links. By analyzing your stats you can find out if you are reaching your target audience and if they are responding. Facebook, Twitter, Pinterest and Google all have free analytic tools.
TIME FOR A HOME RUN
6. Re-purpose Good Content
Remember those stats? From the content you produced, was a particular post shared multiple times over multiple social networks? That is content that you want to re-purpose. Check the links and update out of date information, give it an updated post date and share it again. Good content is good content no matter how old it may be and useful, helpful information is always in style.
WHAT’S YOUR BATTING AVERAGE ?
7. Be Consistent
Now that you know your target audience based on the persona you developed, be consistent with what you are sharing. Stay on point and don’t start getting political if that’s not your usual thing. You have developed an audience. Keep sharing the helpful and useful posts that will be socially shared. If part of the editorial calendar is helpful tip Tuesday and sharing a video on Fridays, keep up that social sharing plan if you find it’s working to generated social shares.
IT’S A PITCH HIT !
8. Pick the Right Social Media Platforms
One of the most important social media strategy decisions to make is choosing the social media platform that will work for you. Think about your target audience, where are they sharing videos ? on Vine? or pinning on Pinterest? Focus being social on 2 or 3 social media platforms and be consistent on them. It’s better to be sharing good content regularly on 2 platforms than spreading your brand too thin on 5 platforms that you don’t have time to keep up with.
KEEP GOING TO THE PLATE
9. Share on Social Media
Some days it may seem like no one saw your post or your tweets are not being liked or retweeted but stay on course. Like baseball, you win some you loose some but you keep playing, practice your strategy, have a game plan and savor those home runs!
HIT IT OUT OF THE PARK !
10. Believe in Yourself
Most importantly be honest, be yourself and you will find your audience will appreciate that. Do your best to create helpful and useful content to share. Add personality to your brand with photos, personal insights and stories.
Here’s to you “Hitting It Out of the Park” with your social media strategy!