Making Your Website More User Friendly, Tips for Better Site Navigation . . . Successful Social Media Tip of the Day
You are investing in a website for your business and aside from looking at other websites, how should your site be set up so viewers can navigate your site with ease ?
Here are a few tips to start you off on building a successful website . . .
Of course when visitors are on your site you want them to be able to navigate the entire site with ease. In this post we will talk about –
Optimizing Your Site for Search Engines
Understanding How to Develop Good Site Navigation
Importance of Testing Your Site and Suggestions of How To
Let’s start with Search Engines.
According to Ian Cleary at Razor Social, 70% of your website traffic will visit once and not return. Most visits will be from the result of a Goggle search so it is important to make your post SEO friendly to draw that traffic.
Most are quick to shorten their post URLs because they are easier to type but in doing this you loose a descriptive title that is easier to find in a search. Make sure your post title has Keywords in it that search engines are looking for and repeat those Keywords within your post. Search engines look for this within posts. Check to make sure your permalink structure reflects your descriptive URL.
Google will increase your page rank through tracking and counting links back to your site. This indicates a content validation through trackbacks by other sites to your content.
Pings are similar to trackbacks. A Ping notifies other sites when you have published new content. You can sign up for Ping services such as Ping-O-Matic to let others know what is new on your site.
* Adding images to your site – Important Tip
You should always fill in all the attributes for the search engine spiders because the spiders cannot see your graphic but rely on your description to attribute the rendering of the image. Another reason to fill in the ALT attribute is this is what screen readers use to know what the post image is.
Understanding How to Develop Good Site Navigation – Tips to Help
The key to a successful site is to understand what someone who for the first time is experiencing when they visit your site. Keep in mind they may not be as computer savy as you so trying to put yourself in their position will help create an effective user experience.
Try to keep these questions in mind when building your site –
Is my site over designed ?
When someone visits will they become overwhelmed by color or flashy graphics? Do the colors fit what you are trying to sell ? Sometimes more is not always better. Before going public with your site, take one design element away and see if you like the simpler site better.
Does my site have a consistent look and is compatible with my site theme ?
Make sure you are consistent on all pages. Don’t choose different color schemes for pages to make them stand out. You don’t want visitors to feel they stepped into a different website because one page is so different from the first page they landed on your site.
Does my site load quickly ?
You may have done this yourself, interested enough to click on a site from your Google search and then the wheels spins round and round. You are waiting for that site to load, then finally, you can’t wait any longer and click on another site that pops right up. Slow load time is how you loose valuable first time visitors. Check out your site loading on mobile as many of your visitors are trying to access your site on their cell phones and tablets.
If you need to use Flash, keep it to a minimum because this effects load time. Your Java Script could also be effecting load time depending on how many Java Script libraries you are using. Quantity and size of images could also effect load time. Use the Firebug tool for optimizing sites and network bandwidth.
Google has Google Chrome Developer Tool which helps with site performance.
Importance of Testing Your Site and How To –
Always try to have some form of site testing before you go live. Keep your site goals in mind when having a site test.
Testing can be as simple as having family and friends try your site out. Watch how they navigate your site. Are they finding what they are looking for in a timely manner with ease or are they struggling to use your check out or look up information about your product. Having a new set of eyes can be an eye opening experience. When you are so close to a project, someone who is unfamiliar will present an honest assessment of the site.
For more social media tips, feel free to explore Successful Social Media’s Social Media Tip Page and feel free to leave a comment, share or like this post if you found it useful !