Successful Social Media Tip of the Day . . . Important SEO Checks for Your Website

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If you have recently updated your business website, you should also check out your SEO (Search Engine Optimization) to make sure everything matches up so your site can be indexed by the search engines.  Here are a few tips to help . . . 

If you changed your URL did you redirect from your old URL to the new one ? Don’t just change the URL and leave it hanging out there.  Make sure if someone uses that URL they are redirected to your new URL.

Make sure to crawl your existing site.  In a recent post from Richard Foulkes on  YouMoz recommends this practice so you can uncover your sites structure in order to identify and match up to your new site.  He advises to check for these items:

Missing Page Titles

Duplicating Page Titles

Missing Meta Descriptions

Broken Internal and External Links

Canonicalisation

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Canonical Tags

Find out which pages on your site have been indexed by Google.  Use Google to do this as well as checking out your site speed and page load times with Google.

Verify your URL structure and check your XML site map.

Crawl your new site before it goes live in order to compare it to your old site. Identity the structure, meta data and any errors your new site has.

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 Make sure you block your new site until it is ready for it’s debut so search engines can’t try to index it while you are working on it.

Don’t delete old blog posts because they could be adding value to your new site especially if your old site had  good ranking.

As Richard explains in his posStep-By-Step Guide to Updating Your Website Without Destroying Your SEO  there are tools you can use to help crawl and gather the data you will need. He explains how to check out the status codes and how to match up your data for comparison.

Make sure to carefully monitor your new site for:

Ranking

Webmaster Tool errors

Indexing

New Traffic

Make a SEO checklist  and follow Richard’s step by step guide in crawling your sites, gathering data and how to match that data in order to be meaningful. It may seem like a lot but your SEO efforts should make for a smooth transition from old to new website with the least amount of costly errors.

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