Successful Social Media Tip of the Day . . . How to Get More Out of Your Google Analytics
Data is only good if you have the data you need. Now you have to analyze all that Google data to reap the benefit of it. Do you know which visitors you are earning income from? What are the characteristics of your visitors? Do you know the who and the why factors of repeat visitors? Here are a few important Google Analytic features to note . . .
First make sure to set up the Google tracking code on your website to be able to use these features!
With all the Google data in front of you, there are many ways to customize your data to help you interrupt it in a useful and more meaningful way. We will talk about three useful data tracking features –
The first feature is Events. This feature tells us more than the usual visitor data. Normally Google logs visitor activity about where a visitor came from, how many pages they visited, which pages and how much time spent. Events can track file downloads, video plays, pauses and other actions which do not result in a page view. See Google’s guide to setting up Event Tracking
There are 4 areas used in Event tracking
* Category * Action
Events will show you –
– if visitors are using your Social Share buttons and which Social Share buttons
– who clicked your pop up button to yes or closed it
– how long visitors are watching your video
– which fields visitors are not filling in on your form
There are several ways to set up Events, some easier than others. If you have a WordPress site, there is a plugging for it or you can check out Google Tag Manager for more information. When setting up Events, think about how you want to organize your information. What is most important to your business to track? Why are you tracking it?
Segments feature will tell you which visitors are important to your business and answer data questions like what devices are visitors on when they click on my site and what age group are my visitors. Using Advance Segments tool you can apply this to all your data, past and present. Set up 4 segments by clicking on the All Segments default above the data chart. Click the New Segment to custom build your segment menu. Remember to update your segments as your data needs change. You will find the Segments feature under the Personal Tools & Assets menu.
The last feature is Goals. You can set up Goals for your site to gather data on how many visitors filled out your lead form or clicked on lead links on your site. To set up Goals, go to your Google Admin menu and click on the Goals tab under View. Now you will have a set of templates to choose from or set up your own custom goals.
There are 4 types of Goals –
1. Destination – shows when a visitor completed an action like filling out your form
2. Duration – how long visitors stay on your site
3. Pages/Screen per session – shows which visitors visit your site after the number you choose for the goal
4. Event – choose an action, label or category to be your event
Goals cannot be deleted once you set them up but they can be edited. You can assign goal values based on a static value or an Event. Think of actions you would like data on, such as completing forms and clicking on links.