Successful Social Media Tip of the Day . . . How to Increase Your Pinterest Following
Are you wondering how to use Pinterest to increase brand recognition or boost product sales? Pinterest is the one of the fastest growing social media networks today and knowing how to incorporate Pinterest into your social media marketing is good for business. In order to successfully utilize Pinterest for business you need to build an audience.
So, how do you build a Pinterest audience?
Here are a few suggestions on how to help you do that . . .
Like most social media platforms, consistency is key for success. This means keeping your Pinterest site active to engage your followers. You want to increase your re-pins and your followers. Here are a few suggestions to do this –
Pin every day – you don’t have to go crazy pinning but start with a number that you can manage to achieve on a daily basis. Maybe you can find 20 relevant pins a day. This will help develop your following. Followers will know that they can look at your site for fresh new content everyday thus increasing your engagement rate. This also increases your chances of re-pins.
* Why are re-pins important? A large percentage of pinners are re-pining pins. Every time someone re-pins one of your pins, your brand name gets floated out to prospective customers, increasing your brand awareness. *
Follow back followers – check out who is following your boards and follow back. You don’t have to follow back every single follower but it looks better if your follow rate is closer to your follower numbers, this encourages new followers when they see you follow back.
Good Photos – Make sure your pin photos are of good quality. Photos with brighter colors tend to be re-pinned more than those that are not.
Promote your pins on your blog – tweet your pins and put a link to your blog. Use all your social media networks to promote your pins and link back to your sites.
Pin Button– Make sure your blog has a PIN button for folks to pin your content on their boards.
Know your most popular board – Find out which of your boards get the most re-pins – that’s the board you need to keep pinning fresh content to because folks are visiting and pinning from that board.
Creative Content – Make your boards diverse so you increase the audience range – you might be selling fly fishing products but don’t just have information on fly fishing, include other topics to attract interest and create a wider viewer base.
Giveaways – Have a monthly or bi-monthly giveaway to followers who re-pin a particular product pin of yours. Make your giveaway something unique but desirable to many like a iPod or a tablet. Be consistent with your giveaways and times you run these mini promotions for your business. Rewarding your followers is just the goodwill social media can create for you and the best part is your followers will tell other pinners which should only increase your Pinterest following.
Blog Board – If you have a blog, create a board on Pinterest which you pin all your blog content on. This will give your blog added exposure and may increase your blog traffic.
Pinterest is a way to promote your brand, products and services on social media with even the chance of your boards going viral ! It happens !
For more great social media Pinterest Tips check out