Being a part of social media and using it to promote your business is all good but when a social media consultant says to you “your bounce rate has increased by 5 percent but your views are up !”. Would you know what they are saying to you ?
Social media analytics are a must do for any business that really wants to know if their social media efforts are paying off. It may be that there will be many new terms you may need to learn to understand what the analytics are saying.
Here are a few terms to get you started . . .
Vistors vs Views – A view is when a visitor loads or reloads a page from your site. A visitor is someone new who visits your site via a browser.
Referrers – this is when another site links to your site and a visitor on that site clicks on a link to your URL and lands on one of your pages.
Bounce Rate – is the number of visitors who landed on a page in your site and left that same page without exploring the rest of your site. If you have a high bounce rate, this could tell you that your site navigation is poor.
Pages per visit – this is the number of pages on your site that on average visitors view in one visit. This measurement can give you information on how engaged visitors are with your site.
Bandwidth – If visitors download files from your site, this shows the size of all the files which can be important because host services usually have a limit on bandwidth.
Where do you go to get some of this information?
If you have a WordPress site, the Stats section of your Dashboard will show you visit/vistors, views by countries, shares and search engine referrers among other important data.
Twitter and Pinterest both now have their own analytics which you can sign up for through your social media account. Another analytic must have for any starting site is Google Analytics. In order to set this up you need to have a Google account. Start by creating a gmail account if you do not have a Google account. Next, get your Google+authentication for your site. Through Google’s Webmaster Tools you can learn more about the many tools Google has to offer.
So next time a social media geek, like me says “the stats say your bounce rate is up 5 percent but your views have also been climbing” you will know what I’m talking about !
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