Successful Social Media Tip of the Day . . . How to Use Keyword Searches

 Keyword Searches

If you are trying to attract more attention to your website or blog, use Keyword Searches to uncover what folks are searching on-line to find a particular topic or product.  This helps build your on-line audience. A few things to know about Keyword searches –

Search engines use the Title and Description to figure out what the content is about so it can be indexed by their spiders.  As they crawl your post they should come into contact with keywords in the body of your content if it reflects what the title and description display.  In order to discover relevant keywords you need to find what the targeted phrases search engines are optimizing in searches.  To do this, use a keyword tool to find the data needed to uncover keywords in your product or service field.

There are many tools you can use to do Keyword searches.  Here are 2 Free tools to try –

Google Keyword Planner – this is free of course but you will need a Google AdWords account to use this tool. After signing into AdWords, you will find the Keyword Planner under Tools. Click on any of the “what would you like to do” questions to customize the type of data you wish to compile. On the right side of your screen you will see How to use Keyword Planner with lots of tips and information on using this tool.

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Bing Ads Intelligence – this is of course Bing’s keyword search tool and is free with a Bing Ads account. This tool is available to use with Microsoft Office Excel interface.  Download your keyword to Excel from your Bing Ad account to get started. You can have up to 200,000 words. Bing uses it’s Yahoo Bing Network data to build your keyword lists.

Remember that Twitter and Pinterest both have in depth analytic tools that can be utilized to see what posts or tweets get the most attention.  The data that both of these sites can provide combined with Google Analytics will provide a comprehensive data picture for your business.  Of course if you wish to pay for Keyword services, there are many great ones out there but if your business is just starting out, use your social media platform data tools.

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