Recently I saw a business person ask this question in a Social Media LinkedIn Group “What can I use Pinterest for
in business, honestly I can’t think of a single way to use it . . .
Well, here are a few tip to using Pinterest for your business.
Pinterest is a free social media platform in which you have a profile and can show your business website in the profile which is displayed at the top of the page above your boards. Yes, Pinterest is like having a big board in which you pin things and ideas you like. If you think Pinterest is only good for baby pictures and bridal shower ideas, WRONG !
When used to it’s max, Pinterest is like free advertising . Especially now since Pinterest has added the feature of being able to message your followers and specific groups of pinners. You can also add your business logo to pins.
To understand the value of Pinterest, you must understand its use. Pinterest is a visual social media platform so for businesses that have products to showcase, it’s a win-win. But every business can find some value in it. Pinterest is easy to learn and easy to use.
Start off with building your profile. Use a photo which relates to your brand, it can be your business logo, product or yourself. Be sure the photo is of good quality. Make sure you utilize all the space in the profile, it’s not a lot of space so be specific and on point with the message you want visitors to see. Use some of that profile space to go to listing important URLs for your other social media platforms such as your website, blog or even LinkedIn if you are a service business such as a attorney office. Always check your URL to make sure the link works.
Next, develop 5 boards to start with. You don’t need to go crazy pinning but you do need to have a point to the board and be consistent with the content. If you have an internet only business, use one board to display your products. Make sure you include prices on the pins and your business logo if you have one. Use your product photos from your website. Now check your website out – every product should have a PIN button so visitors can PIN your product to their own boards.
Besides your product board, have a couple of fun boards that relate to your product. If you sell phone cases for example, have a board with tech gadgets or a DYI craft board. The more colorful and fun you make your boards, the more followers you will develop.
Pinterest is about community, a give and take of ideas and exchanges which can result in the sale of your product. Even if you do to have a ‘product’, Pinterest is still valuable. For example, Successful Social Media is on Pinterest. We feature boards with different social media platform and info graphics. So someone interested in learning about Instagram or Twitter, I can refer them to one of our boards on Pinterest to find valuable information to help them understand a particular social media platform. Pinterest is also a great way to find like minded souls. I have met many other social media businesses and consultants through Pinterest that it could be considered a Networking source for service type businesses.
Even the local storefront business can use Pinterest in unique ways. They can start a community board which features local events and happening around their town. Visitors will learn they can count on your Pinterest to see and find out about the latest community events.
Remember Pinterest around the holidays ! Consumers are always on the lookout for the best holiday recipe to impress their in-laws at Thanksgiving. New Years Eve and the 4th of July, add a Fireworks board. Many are looking for photos of fireworks around those holidays to put on invitations or simply to Pin themselves. Not only are fireworks eye catching and colorful, when they get re-pinned, your company name will now be circulated to a whole new audience.
Be interested in your followers. Check out their boards and re-pin pins that are useful to you. You might get inspiration for a new board of your own! Follow other companies you may want to do business with.
Keep in mind, the goal of Pinterest is to share your product and be social. The more you pin, the more creative ways you will think of to use Pinterest.
Feel free to contact Successful Social Media for assistance in setting up your Pinterest account for free !
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