A view from on top of the Empire State Building in New York City.
I was standing at the top of the Empire State Building this week in beautiful weather for this time of year on the Atlantic seacoast looking at the thousands of buildings and people going about their business. I am always amazed at how many tourists carry iPads and smart phones to take their vacation photos and videos with. The camera is becoming a thing of the past for the average tourist. Companies need to realize mobile is where it’s at. But that’s another blog story. Do you know about Iconosquare and using it to manage your Instagram ? Do you use Instagram to promote your business brand ? You should.
You should be using Instagram for your business. It is another fast growing social media platform that is FREE, easy to use and will share your brand with the world ! You might think Instagram is just to share photos with family and friends but it is fast becoming another social media marketing tool.
Instagram has 200 million users according to Kevin Lee at Buffer. You can post a maximum of a 15 second video, share photos and can relay to your Facebook account. It comes with photo filters like the iPhoto app has to easily manipulate your photos.
Use Iconosquare to show you engagement rates and the best time to post on Instagram. Get your total number of likes and most like photos along with many other analytic info. Go to iconosquare.com and sign in with your Instagram credentials.
When you start, Iconosquare will ask you to select a time zone and an email address to send emails to.
After assigning your email, Iconosquare will show you your dashboard. At the top menu bar, the first selection is Viewer. It will show you all who you follow and their latest posts.
Next on the menu is Statistics which shows you your likes, followers, comments and your posts.
Scroll down to see the Stats for the last 7 days and rolling month details.
The next menu item is the Snapshots which allows you to share your photos with your own Instagram community and remember to use a relevant hashtag when you share. To find a hashtag, go to the snapshot section on Instagram.
The Manage option on the menu bar has the comment tracker and private message section. This is an easy way to keep track of your comments and responses.
The most important selection on the menu bar in dashboard is Promote – use this feature to add Instagram followers straight to your blog or website by adding a social follow button. This is an awesome way to lead people straight to your brand. You can also display your Instagram feed through an RSS feed.
Promote can also show your best work, promote your hashtags up to 5 hashtags and create a custom tab for a page to show your work.
The last top page on the menu bar is Contest. This shows all of your follower’s contests. This gives you a learning opportunity to see what and how your fellow Instagram buddies are running their contests. This is the easiest way to start a contest. You can start a contest on Facebook but you need many followers and experience to be successful at a Facebook contest. Instagram is far better a place to start learning what is effective and what works for your business. And did I mention, its FREE !
Below the top menu bar is another menu bar which features your instagram Feed, your posted work, who you liked, your followers, who follows you and populars.
Using Iconosquare to manage your Instagram account is a awesome way to dive into using Instagram to it’s fullest potential for you business and keep track of how effective it is to your brand.
Remember, follow the analytics always ! It’s the only way to know how effective your social media platforms are. If you do, you will have successful social media working for you !