Social media is all about engaging your customer and sharing useful content. Managing your social media can get out of hand real fast if you don’t have a staff to help you or you are not using the free social media tools that are available.
What tools are useful to know about?
Here are 6 tools for you to investigate.
1. Google Keyword Tool – this tool is free from Google. It allows you to find keywords to use in your posts to increase engagement. Just type in googlekeywordtool.com to find the site. All you do to use this tool is type in a word or a phrase or a website name and GoogleKeyword Tool will show you a list of similar keywords and a count of how often each word has been searched. Use this tool to help your website show up on Search Engine pages.
2. Dropbox – use this tool to share large files with your project members. Put all your work in Dropbox and you will be able to access it anywhere on any electronic platform. Edit documents, videos, photos and share the work with other team members like you are using a single computer and it is all private so you control who sees what. You can also sign up for Dropbox for business at dropbox.com.
3. Pic monkey – this is a photo editing tool which is free, go to pic monkey.com to try it out. It features a photo editor which can do touch up work, make a collage or add graphic design to your work. No need to download anything, it works in your browser. Picmonkey has many fonts to choose from to add a custom message. They also have the pre-set sizing tool for various social media platforms which you can put your photo into. The website has a detailed tutorial you can follow to learn how to use this tool effectively.
4. HootSuite – this free tool will track all your social media conversations in one place. In one Dashboard you can schedule tweets and Facebook posts. Hootsuite has the ability to let you choose permission levels so others can access only what they are working on for you. This tool has analytics to track your brand, see your demographics and charts your conversations to see what is effective and what is not.
5. Sum All – This is another analytic tool to use to compare data across all your social media platforms. It can pull up Twitter data and compare it with your Google Analytics. It can sum up to 5 lines of data types. You can get reports sent to your inbox in weekly or daily reports. It’s free, try it at sum all.com.
6. Pixlr.com – this is another free photo editing tool. With over 2 million combinations of effects you will be able to edit photos for your website and give them a professional look to help your engagement. You can create collages, add borders, remove red-eye, edit color and many other photo editing techniques available in Pixlr. Pixlr also has a favorite button so you can save your favorite effects and reuse them. Try it out at Pixlr.com.
These are 6 free tools among many out there. Each one can add to your social media marketing for your business and help you manage a variety of social media platforms with more efficiency.
Try out each tool and see what works for you. The wonderful thing about most social media tools is they are easy to learn, most useful to have and will help point your social media marketing in the direction you should be going.
Make sure to use at least 1 analytic tool, one photo editor tool and know what keywords are the most effective to your brand and you will have successful social media!