You have a business and have started a blog or maybe have a blog page on your business website. You are not sure what to do now but you are interested in using Social Media to help market your brand or service.
The first thing you need to do is link all your social media accounts to your blog. In WordPress, the feature is called Publicize. This is listed under the Publish menu. Click on Publicize to add and delete the sites you want your content linked to.
The benefit of linking social media sites is it can help you develop a large following. Let’s look at Facebook first. If you already have a personal Facebook account, add your blog links to your account so friends can visit your website or blog. This will give them an opportunity to share with their friends who might share again and so on. This can give your business a following fast.
Tumblr is another good source to share content on. Tumblr actually allows you to use Tags on keywords so people searching will find your content if you have the right keywords. Remember, every time someone reflags your post, a whole new audience is getting a chance to see your content and reblog it again !
Millions use Twitter everyday to look for anything and everything. When using Twitter, make sure you use a hashtag in the tweet. Hashtags are what people use to search for content. Also, try to talk about topics which are currently trending. Let’s say you have a retail flower shop, you wouldn’t want to talk about summer gardening tips in December. Instead post content on holiday decorating ideas or how to winterize outdoor plantings.
Pinterest is another great way to show your personal side to your business and show your products at the same time. Create boards with interesting titles, have some fun boards as well. Pinterest is a totally visual social media experience so make it count. If you sell pool supplies, have a board with exotic waterways and eye catching waterfalls. You can intersperse your product in between your beautiful visuals that people will hopefully Pin to their boards. Any Pin you make, your name and ID will be attached to it so when people re-Pin it, your name gets floater with it!
Other ways to attract a following in social media is to follow through on your followers. What does that mean? Take note of who has followed you on all your social media platforms, not just Twitter and see if they have relevance to what you are trying to do. Interact with them by following back, sharing or liking their content.
Quick Tip – If you have someone follow you on Twitter, check to see if they are on Facebook, Pinterest, Tumblr or LinkedIn or any other social media sites you have. This will help you build your audience in all of your social media platforms at the same time.
Get involved with your Analytics. The data doesn’t lie. If you wrote content that got the most shared responses you may want to follow up with another post along the same content idea.
Makes sure to follow other blogs so you can share links. Finding popular blogs and following them could lead to a link to you being shared and having that blog population give you the broad exposure you are looking for.
Last but certainly not least, Don’t give up! Don’t ever give up! You need to keep posting content, fine tune your message and keep your social media platforms relevant. Keep reading your Stats to know when you are reaching people and when you are not. This will help you become successful at marketing your business using Social Media !
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