Successful Social Media Tip of the Day . . . How is your SEO ?

SEO or Search Engine Optimization is what you need in order to make your Posts stand out to search engines like Google.  Almost 70% of all searches are done through Google advises social media site Razor Social.  You need to optimize your content so that the Search Engine spiders can find your blog on this vast internet.

One of the most important SEO practice is to make sure your content is linkable.  If it is the best advice or most complete information out there on a particular topic, if it’s not linkable, it’s sinkable. Search Engines will not rank the content if it is cannot be linked and your site will not get the traffic it could be getting.  If possible, try to link your content back to your category page and your homepage.

Make sure all your content can be shared !  Have all the social share buttons you can add, like Twitter, Facebook, Pinterest, Tumblr, Flickr, Google + to name a few must haves.

For good SEO have a URL that reflects the content in the title.  If you are selling a product, and post helpful content using that product have some name recognition in the title. For example, your store sells Fly fishing equipment, a good URL might be – Fake URL).  Try not to  use a bunch of numbers or abrivated words in your title.  The more the reader can understand, the better your chance your post will be viewed.

Do you always Tag your posts ?  This is another important ways to make your content stand out.  Using the previous example, you may want to Tag that post with Fly fishing, outdoor sports, fishing, fresh water fishing, water sports, sport fishing.  Make sure your terms are broad enough so when a search is done, you will come up in the search parameters.  If your product is so unique and rare then you can narrow the search Tags.  Tags are usually an option near the end of your post before you publish and will be viewable to the public at the end of your post.

Try not to load up your page with too many images.  If you do have images, make sure they are in a form that is most optimal for the platform you are using.  If your site or post takes too long to load, viewers will loose interest fast and go onto another site for their information.

Use Keywords in your post title and through out your post but do not litter it with Keywords.  This will turn the search engines off and most likely you will loose content ranking for the post.

Finally for this Tip of the Day, is your content useful?  Does it fill a need ? Is it a subject people are interested in?  The best content solves problems or helps the consumer in some way.

Not to change the subject, but I can’t believe the World Cup is over until another 4 years ! Congrats to Germany and to all the teams ! It was an exciting couple of weeks watching all these countries compete.

Germany's Bastian Schweinsteiger celebrates with the trophy after the World Cup final soccer match between Germany and Argentina at the Maracana Stadium in Rio de Janeiro, Brazil, Sunday, July 13, 2014. Germany won the match 1-0.   (AP Photo/Martin Meissner)

Remember your SEO when you write to successfully have your material shared on Social Media !