Successful Social Media Tip of the Day . .Friday, How do you find Influencers ?

Ocean Sea Tulips

Ocean Sea Tulips

First of all, what is an influencer ?  An Influencer is someone who uses their art of persuasion in social environments. It can be positive or negative and not all influencers are created equal.  Some will have more impact than others.  Why should you seek out your influencers?  We are all inspired by someone and seeking out those who interest us and inspire us make our business sense all the more valuable to the next up and coming people in an industry.  How do you find your influencers ? You can use web tools to rank influencers by their expertise, market reach and certain niches they may have expert advice on that you may be interested in.  Several free tools to find influencers that you can look up are Buzzstream, Klout, Tweetlevel and WeFollow.  Let’s take a brief look at what each of these tools does.

WeFollow – this tool

Buzzstream is an easy to use tool that has a free trial so you can check it out. Buzzsteam will manage your influencers, help turn websites or blog post in a contact record. You can also import research, collect metrics and add influencers to your contacts.

Klout is a free tool that will measure your influence, give you metrics for how you are doing on your social media platforms and will keep you advised of your Klout score. It is set up with a easy to follow dashboard which guides you.

Tweetlevel helps you use Twitter in the most efficient way by performing advanced searches on specific dates, language, words, hashtags and web links. To use this tool you need to have a topic to search and it will show you what people are talking about, analyze who is a influencer and help you engage in conversation.

WeFollow is also a free search tool where you can search for people by interest and sort them by a prominence score.

Web Tools are great but your actions speak louder. Be active in your industry, join groups, blog regularly, comment on your influencers blog or website, sign up for your influencers news letters or webinars. You will learn how to craft your social media message and before you know it, you will be the influencer! Happy Influencing ! and TGIFriday !

2 thoughts on “Successful Social Media Tip of the Day . .Friday, How do you find Influencers ?

    1. ssmralluzio Post author

      Please share more about using BuzzSumo. Thanks for bringing BuzzSumo up.

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