Creating your on-line presence may seem like an impossible task when you are just starting. There are many ways to start. First, be consistent with your message and know who your target audience is. Stay on point with your topic to keep engagement of your viewers or followers. You must also be authentic, people like to see the human side to the social media brand you are trying to create. Join on-line groups where you can meet others with like interests and social media questions that need answers. Seek out influencers so you can engage the people who have the most influence in your industry. By staying in touch with the influencers, you may pick up on trends and ideas just starting to get out in the marketplace. Try to use Keywords and Phrases that people will be searching for on Google. Networking is a must, it’s social media right ? So be social ! Last but not least, analyze your analytics. Learn how Google analytics works. There are many free analytic programs out there on the Web so experiment and find the one that best suits the needs of your social media profile. Know what you are trying to accomplish and set goals for your on-line presence. You can do it ! So be consistent, identify your goals, know your target audience, identify which social media platforms are working best for you and make sure you are analyzing your analytics. Happy Creating !