Content Planning – Why do you need content ? Content is used to drive traffic and create engagement with your followers. Planning your content to target your audience will bring greater results. It is essential to evaluate which social media channels are working for your business. Make your content as visual as possible. This will create structure to the content you are creating. Use Google analytics or for Twitter, Followerwonk is a comprehensive tool which will analyze your followers. Happy Content Marketing ! The week is almost over !