Blog Post – How many words should you use ? High ranking pages are generally longer and attract more links. Google sees the longer pages as more likely contain answers to search questions. MOZ recently analyzed 3,800 of their own blog posts and found that longer posts got linked more often creating a higher ranking. The ideal length for a search optimized blog post is 1,500 words. Using too many words can lead to the reader becoming bored and they will go onto the next post that hold their interest. Happy Blogging !