SEO or Search Engine Optimization is a way to have search engines notice your site. There are good SEO practices know as “white hat” and bad SEO practices known as “black hat”. You want to stay on the “white hat” side. Here are a few ideas to help your SEO . . .
Page Rank – good SEO practices will raise your page rank position and help your website get noticed. How do you do this?
Google is one of the largest search engines with the most search traffic on the web. Google uses a formula to create a Page Rank for web pages. This assigns a value to your content based on Google searches. The exact formula is secret but there are a few knowns about Page Rank.
- links to other sites – more isn’t always better – Google likes to see links to pages with high page ranking, the higher page rank of the links on your site, the better off you will be. Just having a lot of links that do not lead to sites with value will not help your Page Rank.
- links back to your site – this is what you want to have happen, visitors linking back to your site will help your SEO
How do you find your Page Rank ? If you use Google Chrome, you can add a plug in to your browser or use a Page Ranking website like http://www.prchecker.info
Don’t worry if you don’t get a page rank, if your site is new you may not have a rank yet. Also, keep in mind that the scores from page ranking websites are an estimation not the actual Google page rank score, Google keeps that secret!
To use the page rank checker you will need to know your URL which starts with the http:// or https:// for most sites.
Permalink – What about your permalink? WordPress gives each post something called a permalink. You can see your post permalink listed just under your post title in the post editor. If your post title has words in it like -the,a or any non essential words that could mislead search engines, this is where you can remove those words and replace them with Keywords or simply just shorten the post title. For example, if your post title is “the day I walked the dog by the store and got my big showbiz break”, the permalink would look like this – http:// xyzstore.com / the-day-I-walked-the-dog-by-the-store-and-got-my-big-showbiz-break. You could edit the permalink to look like this instead – http:// xyz.com / day-I-walked-dog-got-showbiz-break. (NOTE – there are extra spaces inserted into these examples in order to prevent them from actually being a link to a site).
SEO and images you use – don’t forget about any image you are using in a post – make sure to use keywords in the description of your image. Be sure to fill in the details in your media library with the image title, alternative text -( which is for visitors using assisting devices to read website pages)- and a caption.
Categories – make sure the categories you are using are the correct. WordPress automatically fills in the last category you used so if you have several on your site, make sure the right one is checked. You can use as many of your categories as you like if they are appropriate for the post.
Lastly for today, Tags – this is just under the Categories Box on the right side of your post. Tags are a way for others to find your content. Searchers will use certain keywords to find what they are looking for on the web and your tags will help your content surface in searches. Do not over use Tags, search engines and searchers will not like it if they are searching for vacation home and you tagged your post about feeding birds with a vacation home tag. Most posts do well with search engines if they have between 3 and 10 tags per post. WordPress keeps a record of previously used Tags, just start typing the tag in the Tag Box and WordPress will automatically recall your tag so you don’t have to re-type the entire tag.
For search engines like Google – good SEO is honest SEO – no tricks, no spam, keep your content fresh and honest and you will find the search engines will like you.
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