The party is over, time to get back to work and back to our routines for many of us.
Remember when you set New Year’s resolutions for yourself ? or maybe you didn’t but don’t you think it is a good time to set new Social Media Resolutions for your business?
This is the opportune time to get your social media machine back on track with your new resolve to make social media work for you ! Here are a few tips to get you back on track . . .
Would you like to share your Tweets on your website or blog?
Adding your Twitter feed to your blog or website can display more content from you. If you are active on Twitter, this can also add to your site’s dynamics making it feel current to followers and you may even gain Twitter followers and engagement.
If you are trying to add your Twitter feed to your blog and can’t figure it out, this post is for you. This post will help you do this on a WordPress.com site.
Let’s Begin –
The first thing you need to do is create your Twitter Timeline widget within your own Twitter account. This will generate a widget ID code that WordPress needs in order to enable the Twitter widget on your site.
So let’s go to your Twitter account and follow these steps –
1. Click on your profile photo in the upper right hand corner.
2. This brings up the Account menu on the left side of your screen. Click on the Widget menu located near bottom of the account menu.
3. Click Create New.
This will bring you to the widget menu with options to auto expand photos(this option will display pictures you link to in tweets) and exclude replies(this option will not display a tweet if it is just a reply to someone’s tweet). These are automatically checked off. Uncheck the boxes if you wish to change these settings.
Choose the Height – this will determine how many tweets will be displayed at one time. Think of how you wish the feed to look like on your site.
Choose the Theme color – light or dark which means your Twitter feed on your site will either have a white background or black background. Choose the color which will make more sense to blend on your site.
Click ‘Create Widget‘
If you wish to change the background or other settings, you can always go back to this menu and change the options.
Twitter will now display an address to copy. The most important part of this address is the numeric code which appears within the address. Your WordPress widget needs that code. Copy the code and return to your WordPress site.
Now Go To your WordPress – Dashboard – Appearance – Widgets
In the widget menu, choose the Twitter widget box from the settings. Copy the Twitter widget code into the Widget ID (?) box.
Click SAVE to complete the process. Now go to your site and check out your Twitter feed. If you wish to make appearance changes, go back to your Twitter widget menu in your Twitter account to make any changes.
Now you have your Twitter Timeline feed on your site and you may want to add your Facebook like box to your WordPress site . . . that will be my next post ! Right now I have to get outside and enjoy this beautiful Autumn day !
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So what is all this talk about Twitter hashtags? You hear it on TV all the time, “follow us on Twitter at #(hashtag)news. If you are new to Twitter and want to learn more about why you should be using hashtags then read on.
Hashtags can be a powerful force on Twitter. They enable you to reach many that would normally not see you. You can gain new followers by using hashtags. You should put at least one hashtag in a tweet.
Let’s talk about hashtags.
The hashtag symbol is usually above the number 3 on your keyboard and looks like this #. This little # is used to categorize tweets. You mark keywords of your tweet by placing the # directly in front of a word, like this – #world cup.
Hashtags enable people to find information on specific topics. So someone looking for information on this year’s World Cup Soccer can use the hashtag symbol to find tweets about World Cup Soccer. How do they do this ? On your Twitter account at the top menu line you see # discover. Click on this to use the # symbol to look up information.
Hashtags can also allow you to participate in Twitter discussions of interest to you. This is a way to find like minded folks to share your views with.
Tweets that have # receive far more engagement on Twitter because they are easier for people to find. Use your hashtags wisely though.
Don’t load up your entire tweet with hashtags as can be annoying to folks who click on your tweet only to find it’s not relevant to what they wanted to see.
Be sure to place the # in front of your keyword or words, like this – how #social#media can help your business.
Stats show that using 2 carefully placed has tags is an optimal number in a tweet.
So next time you tweet, be sure to include your hashtags and you should find your Twitter response rate increase !
Be sure to follow Successful Social Media’s Twitterish Tips board on Pinterest. Just click on the board title in the picture below to find our board for many useful Twitter Tips and Advice.
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Pinterest is a free social media platform that you can use to promote your product or brand. Once you start pinning, it’s hard to stop !
Pinterest can give your business exposure on a social media platform that is visual. Create boards that are useful as well as interesting. The goal of using Pinterest for your business is to engage others with your pins. Hopefully they will re-pin your pin which will circulate your business to a whole new audience.
Here are a few tips to using Pinterest successfully:
1. Make sure you have the Pin button on your blog and website so people can pin your stuff.
2. Use this free tool Canva to create interesting pins. There are several free graphic design tools but I find Canva easy to use and quick to learn.
3. Name your pins using Keywords that searches will pick up. Don’t use words that have no relationship to a pin. For example, if your pin is a surfboard, do call it surfboard but don’t call it product #5.
4. Pin on group boards. They usually have tons of followers and if you pin on them, that gives someone a chance to share your pin with others.
5. Make sure the images you use are the right size for Pinterest. There are different sizes for different areas, for example your profile picture should be 165px x 165pixels. Visual.ly has an awesome chart you can view here to see all the sizes . VISUAL.LY PINTEREST CHEAT SHEET IMAGE SIZES
6. If you are using pictures in a blog post for your brand, put the picture first to draw and engage your audience, then have your text follow. This will make it more attractive for others to pin.
7. Invest time in your followers. Remember, this is social media, so be social. If you have a new follower, check out their pin boards to see if they have pins and like or re-pin some of their pin. Don’t go crazy and re-pin someone’s whole Pinterest account. Pinterest frowns upon that and may shut you off for excessive pinning.
8. Share your pins with other social media platforms such as your Facebook and Twitter account. To do this, first link your Facebook and Twitter accounts in the Profile section on Pinterest. After you do this, when you create a new pin, it will have the option to send it to Facebook and Twitter, just check the box next to the platform name.
9. Add a Pinterest widget to your website or blog by clicking on the gear box in the profile section and click on Add a Widget.
10. Don’t forget about the Analytics ! Learn what people are pinning from your site. In order to use this feature you must have a website address to enter in your profile which Pinterest will then verify and you should be good to go!
Your boards do not need to have thousands of pins on them for people to want to follow. I find after about 200 pins I get bored and need to go onto to the next thing so don’t waste your time adding thousand of pins to one board. You are better cutting off at a certain number of pins and start a new board. That will give your pins a better chance at being viewed. That’s what I do now.
These are just a few tips to get help with Pinterest. Once you develop several boards you will see your Pinterest Platform start to take shape.
Remember, Pinterest is a visual platform so make your pins colorful, of good quality and of a useful nature so visitors will engage with you on Pinterest.
Happy Pinning !
Social media is all about engaging your customer and sharing useful content. Managing your social media can get out of hand real fast if you don’t have a staff to help you or you are not using the free social media tools that are available.
What tools are useful to know about?
Here are 6 tools for you to investigate.
1. Google Keyword Tool – this tool is free from Google. It allows you to find keywords to use in your posts to increase engagement. Just type in googlekeywordtool.com to find the site. All you do to use this tool is type in a word or a phrase or a website name and GoogleKeyword Tool will show you a list of similar keywords and a count of how often each word has been searched. Use this tool to help your website show up on Search Engine pages.
2. Dropbox – use this tool to share large files with your project members. Put all your work in Dropbox and you will be able to access it anywhere on any electronic platform. Edit documents, videos, photos and share the work with other team members like you are using a single computer and it is all private so you control who sees what. You can also sign up for Dropbox for business at dropbox.com.
3. Pic monkey – this is a photo editing tool which is free, go to pic monkey.com to try it out. It features a photo editor which can do touch up work, make a collage or add graphic design to your work. No need to download anything, it works in your browser. Picmonkey has many fonts to choose from to add a custom message. They also have the pre-set sizing tool for various social media platforms which you can put your photo into. The website has a detailed tutorial you can follow to learn how to use this tool effectively.
4. HootSuite – this free tool will track all your social media conversations in one place. In one Dashboard you can schedule tweets and Facebook posts. Hootsuite has the ability to let you choose permission levels so others can access only what they are working on for you. This tool has analytics to track your brand, see your demographics and charts your conversations to see what is effective and what is not.
5. Sum All – This is another analytic tool to use to compare data across all your social media platforms. It can pull up Twitter data and compare it with your Google Analytics. It can sum up to 5 lines of data types. You can get reports sent to your inbox in weekly or daily reports. It’s free, try it at sum all.com.
6. Pixlr.com – this is another free photo editing tool. With over 2 million combinations of effects you will be able to edit photos for your website and give them a professional look to help your engagement. You can create collages, add borders, remove red-eye, edit color and many other photo editing techniques available in Pixlr. Pixlr also has a favorite button so you can save your favorite effects and reuse them. Try it out at Pixlr.com.
These are 6 free tools among many out there. Each one can add to your social media marketing for your business and help you manage a variety of social media platforms with more efficiency.
Try out each tool and see what works for you. The wonderful thing about most social media tools is they are easy to learn, most useful to have and will help point your social media marketing in the direction you should be going.
Make sure to use at least 1 analytic tool, one photo editor tool and know what keywords are the most effective to your brand and you will have successful social media!
You have a business and have started a blog or maybe have a blog page on your business website. You are not sure what to do now but you are interested in using Social Media to help market your brand or service.
The first thing you need to do is link all your social media accounts to your blog. In WordPress, the feature is called Publicize. This is listed under the Publish menu. Click on Publicize to add and delete the sites you want your content linked to.
The benefit of linking social media sites is it can help you develop a large following. Let’s look at Facebook first. If you already have a personal Facebook account, add your blog links to your account so friends can visit your website or blog. This will give them an opportunity to share with their friends who might share again and so on. This can give your business a following fast.
Tumblr is another good source to share content on. Tumblr actually allows you to use Tags on keywords so people searching will find your content if you have the right keywords. Remember, every time someone reflags your post, a whole new audience is getting a chance to see your content and reblog it again !
Millions use Twitter everyday to look for anything and everything. When using Twitter, make sure you use a hashtag in the tweet. Hashtags are what people use to search for content. Also, try to talk about topics which are currently trending. Let’s say you have a retail flower shop, you wouldn’t want to talk about summer gardening tips in December. Instead post content on holiday decorating ideas or how to winterize outdoor plantings.
Pinterest is another great way to show your personal side to your business and show your products at the same time. Create boards with interesting titles, have some fun boards as well. Pinterest is a totally visual social media experience so make it count. If you sell pool supplies, have a board with exotic waterways and eye catching waterfalls. You can intersperse your product in between your beautiful visuals that people will hopefully Pin to their boards. Any Pin you make, your name and ID will be attached to it so when people re-Pin it, your name gets floater with it!
Other ways to attract a following in social media is to follow through on your followers. What does that mean? Take note of who has followed you on all your social media platforms, not just Twitter and see if they have relevance to what you are trying to do. Interact with them by following back, sharing or liking their content.
Quick Tip – If you have someone follow you on Twitter, check to see if they are on Facebook, Pinterest, Tumblr or LinkedIn or any other social media sites you have. This will help you build your audience in all of your social media platforms at the same time.
Get involved with your Analytics. The data doesn’t lie. If you wrote content that got the most shared responses you may want to follow up with another post along the same content idea.
Makes sure to follow other blogs so you can share links. Finding popular blogs and following them could lead to a link to you being shared and having that blog population give you the broad exposure you are looking for.
Last but certainly not least, Don’t give up! Don’t ever give up! You need to keep posting content, fine tune your message and keep your social media platforms relevant. Keep reading your Stats to know when you are reaching people and when you are not. This will help you become successful at marketing your business using Social Media !
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