Successful Social Media

Helping small business have a larger social media presence

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You have a business and have started a blog or maybe have a blog page on your business website.  You are not sure what to do now but you are interested in using Social Media to help market your brand or service.

The first thing you need to do is link all your social media accounts to your blog.  In WordPress, the feature is called Publicize.  This is listed under the Publish menu.  Click on Publicize to add and delete the sites you want your content linked to.

The benefit of linking social media sites is it can help you develop a large following.  Let’s look at Facebook first. If you already have a personal Facebook account, add your blog links to your account so friends can visit your website or blog. This will give them an opportunity to share with their friends who might share again and so on.  This can give your business a following fast.

Tumblr is another good source to share content on.  Tumblr actually allows you to use Tags on keywords so people searching will find your content if you have the right keywords. Remember, every time someone reflags your post, a whole new audience is getting a chance to see your content and reblog it again !

Millions use Twitter everyday to look for anything and everything.  When using Twitter, make sure you use a hashtag in the tweet.  Hashtags are what people use to search for content.  Also, try to talk about topics which are currently trending.  Let’s say you have a retail flower shop, you wouldn’t want to talk about summer gardening tips in December.  Instead post content on holiday decorating ideas or how to winterize outdoor plantings.

Pinterest is another great way to show your personal side to your business and show your products at the same time. Create boards with interesting titles, have some fun boards as well. Pinterest is a totally visual social media experience so make it count.  If you sell pool supplies, have a board with exotic waterways and eye catching waterfalls. You can intersperse your product in between your beautiful visuals that people will hopefully Pin to their boards.  Any Pin you make, your name and  ID will be attached to it so when people re-Pin it, your name gets floater with it!

Other ways to attract a following in social media is to follow through on your followers.  What does that mean?  Take note of who has followed you on all your social media platforms, not just Twitter and see if they have relevance to what you are trying to do. Interact with them by following back, sharing or liking their content.

Quick Tip – If you have someone follow you on Twitter, check to see if they are on Facebook, Pinterest, Tumblr or LinkedIn or any other social media sites you have.  This will help you build your audience in all of your social media platforms at the same time.

Get involved with your Analytics.  The data doesn’t lie. If you wrote content that got the most shared responses you may want to follow up with another post along the same content idea.

Makes sure to follow other blogs so you can share links.  Finding popular blogs and following them could lead to a link to you being shared and having that blog population give you the broad exposure you are looking for.

Last but certainly not least, Don’t give up! Don’t ever give up!  You need to keep posting content, fine tune your message and keep your social media platforms relevant.  Keep reading your Stats to know when you are reaching people and when you are not.  This will help you become successful at marketing your business using Social Media !

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Instagram is fast becoming the social media platform of choice for many and when it comes to your business, Instagram can be a very lucrative means to sell your product.  Like many social media platforms, Instagram is free, of course, easy to learn and use, plus you can use it to post to all your social media accounts like Twitter and Facebook.

We will get into how to use Instagram and some business tips when using Instagram but first an example of what Instagram can do for small businesses.

I was reading in my local Sunday paper “The Daily News” about a salon that put a picture on Instagram of new hair extension product they are selling.  It was such a hit for co-owner Miranda Plater of Limelight Extensions, that she said this one photo generated about $10,000 in new sales for her business.

Instagram can help drive your sales and develop your brand.  Currently Instagram has over 200 million users worldwide.

So, lets get started with setting up an account.  Follow these simple steps to start:

1. open up the Instagram app

2. click on the sign up button on the bottom of the page to create your account using your email address.

3. Next choose to import friends from your other social media accounts like Facebook, Twitter or your contact list.

4.  Now choose your method of sharing – do you want to share with everyone or just a few selected people ?

5.  Learn about the Tabs -

Feed Tab – Use this tab to scroll through posts by the users you are following.

Popular Tab – learn what is gaining the attention of others on Instagram.

News Tab – when your photo gets a comment, liked or you gain a new follower, your News Tab will show you this data.

Profile Tab – use this to see all of your uploaded photos, a list of your followers and who you are following, edit your profile and add or delete your social networks under the “Edit sharing settings”.

If you like a photo on Instagram you can show your interest by pressing the heart shaped button under a photo or double tap on the image.


Now a few tips for using Instagram to sell your product:

1.  If you are just starting out, try to balance photos with fun photos mixed in with your product photos to gain followers.  Using just your product photos may not attract many but a picture of a cute animal may.

2. Follow your followers back.  This may seem like simple advice.  You follow your Twitter followers so don’t ignore your Instagram followers !

3. Use filters to change the look of your photos.  Try out different filters for different effects.

4.  Develop a plan to post on a regular basis so you get into the ‘feed’.

5.  Engage with other by commenting on photos you like and use hashtags.

6. Know the facts!  You need to know how you are doing so use a analytic tool to track your progress. Curalate is one tool which can track Instagram post’s  likes, comments and see how it has added followers for you.

How do you actually post a photo to Instagram ?

When you open the Instagram app, down at the bottom in the center is a square with a blue circle inside it. Press this and you will see your camera and your camera roll.  Take a photo or choose your photo from your camera roll. Next you see the Tools section.  Here is where you can put a filter on the photo and make alterations.  All the tools are in this section.  You can do just as much photo alteration in this tool section  as you can in a IPhoto app.  When you are done, press next at top right hand side of screen.  This will bring you to the Followers Share page.  This is where you title your photo, decide who you are going to share it with, add a map location if you would like and tag people.  When you are done press the share button and your photo has been posted on Instagram.  It’s that easy.

Instagram can be your next best social media selling tool if you use it the right way.  Your business will benefit, your brand will benefit and you will be successfully using social media to increase sales.  Try it out !

Please feel free to comment, retweet, like, and  share this post if you found it to be useful.




Successful Social Media Tip of the Day . . . How can Content Marketing help your business?

Everyone is talking about Content Marketing.  What is content marketing and how can you use it to help your business grow?

Content marketing is marketing in which you create media to share through social media channels to help gain a boarder customer base.

You do not have to be a marketing person to create a content marketing plan for your business. Start off simple using your social media platforms to create interesting  and useful content your customers will want to share.

How do you come up with a content marketing plan?

To start with you must decide what your goal is.  This will help narrow your content choices to post. Decide what types  of marketing visuals  you are comfortable using.  Visual content includes  videos, podcasts, info graphics and e-books to share.  Don’t worry about being super creative. With so many web based tools out there today  to help, it is much easier to create graphic material than you may realize.

Next decide what social media platforms would suit your business the best.  You may not know this at first so try different platforms and pay attention to the analytics.  Some social media platforms have there own built in analytics or ‘stats’ like WordPress. If not, sign up for Google analytics which is an excellent source to show you what content is working for you and what content isn’t.  You cannot possibly know this information without looking at your Stats.

Most people know about the social media platforms of Twitter and Facebook.  There are many more that are gaining popularity especially in certain demographic areas such as Tumblr with younger audiences, Flicker, Pinterest and don’t forget about YouTube. Many an entrepreneur have started out on YouTube.

The most successful content marketing is consistent with a high quality of reliable information that is useful to viewers in solving  problems or just plain good to know stuff!

For an example of content marketing lets say you own a local consignment store which sells mostly clothes and accessories.  Your content marketing may consist of posts that feature helpful hints to organize your closet, how to pick the right colors to wear or feature fashion trends for the upcoming season.  Once you find your post, use your social media accounts to post to.  Start a Pinterest board featuring vintage clothing and your helpful tips.   You could also create Pinterest boards for customers to Pin.  Encourage viewers to Like or Share your content.  Make sure if you blog to add social share button for viewers to share your post.

Don’t forget about seasonal holidays and local events to include in your social media content marketing plan. Learn how to use hashtags to maximize your impact on Twitter.  

Content marketing is a great tool for all businesses to utilize, especially if you are just starting out and have little or no advertising budget.  You don’t need big bucks to create a larger presence with social media.  Your content marketing should be helpful, fun and social to put your business out there in the world to compete with the big guys.



Successful Social Media Tip of the Day . . Using Social Media for your Business

Let me guess, you have heard of Facebook and Twitter and maybe even Pinterest. Which social media platforms are you going to get the most out of for your particular business and are you using these platforms in the right way ?

Most social media platforms you have heard of are free but you need to invest your time into them to get results. In order to be succeed with social media, you must be organized, have a clear focus on what you want to say and respond to your community. Here are 10 top tips to get you started.

1. List all your social media accounts and develop a posting calendar so all accounts are kept up to date with no large gaps in time between posting to any of your accounts.

2. When sharing content, make it useful so visitors will want to share with others. Make sure you have social share buttons on all websites and blogs so the content can be easily shared.

3. Respond to all feedback, both positive and negative. Be respectful and if the feedback is negative, this could be a potential moment to learn or gain a new customer by engaging with them.

4. Follow what your industry influencers are sharing and comment on their blogs or pages.

5. Try different social media platforms besides the big 3. Tumblr,Vine and Instagram have gained popularity and the sharing influence of these tools could have enormous potential for your products.

6. Follow back your followers, share or retweet their content which is relevant to what your focus is.

7. Be transparent by showing who you are. Feature team members, showcase a product and a story on how you make that product.

8. Keep your message simple and build trust with followers by being consistent in the message you want to deliver.

9. Remember to use Keywords for SEO. Put a Keyword in your title and remember to check any links in your posts. Broken links make it harder for a search engine to index you.

10. Social Media is not for the hard sell. Leave that job to your sales people. Social Media is way for your business to be part of a community in a useful way by being social and sharing knowledge.

Successful Social Media Tip of the Day . . SEO Optimization Tips for a WordPress Blog

Everyone wants SEO optimization of course but how do you get your blog to be noticed by Google’s little spiders ?  Google isn’t the only search engine out there to optimize for but it is the most used. There are a few things to know about SEO and Google.

 – When someone starts a search, they type in a few key words.  Google then checks its index and displays the first 10 sites with that topic.  

 – Google is constantly changing its algorithms so you can’t figure out how the spiders decide what to index but there are a few things that can help you with your SEO optimization with Google.

 – Spiders like to crawl so make sure your site doesn’t have any broken links which will make it more difficult to index.  Check your links on a regular basis to make sure your links are working correctly.  Things happen and links that may have worked at one time could need an update.

 – Your site title should have Keywords in it that relate to what you are trying to do.  A Keyword is a word that could make a match in the Google Search Engine database and make your chances to come up higher in a search greater.

 – Spelling and grammar need to be correct and free of typos.  Before you publish, check, re-check and then check again before you hit that button.  It may take a little more time but it could help your SEO if you correct an error before it hits the internet.

 – Google looks for pages that are helpful and interesting.  They do this by recording how long a visitor stays on your page and how many pages of the site they actually visit and if they share your content on other social networking sites such as Twitter and Facebook.

 – Be specific when writing your post.  The more you can narrow down what you are trying to write about the easier it will be to optimize.  For example, if you are selling baby clothes and you want your website to come up in a Google search, that is a very broad search term and your chances of coming up in the search will be next to impossible unless you are a known name brand.  Try narrowing it down from ‘baby clothes’ to ‘the Designer name, size 7 pink dresses.  This will help you come up higher in searches  using Keywords.

Mastering SEO is a way you can help your business site attract more of the customer base you need in order to succeed!  Don’t forget your Google analytics.  Check out your stats to see what is working for you.  It’s free, all you need to do is activate a Google account to get your Google stats.  

Feel free to ‘Like’ this post or share it on Twitter if you found it useful!



Have you ever tweeted and wanted to add more to the tweet than Twitter allows?  Twitter cards are a way you can personalize your tweets with photos and up to 200 additional characters in the description.  There are several types of Twitter cards and you must have a valid URL to activate Twitter cards.

In order to activate Twitter cards, goto and sign in. Under Developers you will see Twitter Cards. Select the card type and fill in your information before you can validate the Twitter Card. Use a blog post and not your Home Page URL to validate.

Twitter cards come as a summary card, product card, player (use for videos) and App card.  Under the Developer in Twitter you can view each card type and choose the one that best suits your business needs.  The summary card is popular because you can add a photo and your message.

Try out Twitter Cards, click on these links for more useful information about Twitter Cards –  and

What card did you use and did you find it useful to your social media platform ?




Successful Social Media Tip of the Day . . How to Build Your Twitter Following



Twitter is a social media platform you can use to engage followers, whether you are looking for a job or have a product or business to promote, Twitter can help!  Here are a few tips to help build your Twitter followers.

If you are new to Twitter, understand that what you want to have is a consistent and real Twitter base.  You need to start off by following people who are relevant in your industry.  Don’t follow everyone who follows you.  Following people in your industry will give you some follow backs to add to your Twitter base.  You are off to a good start!

Find Tweetchats to engage in.  Tweetchats are Twitter conversations you can have with others sharing common interests.  Use to help you sort your chats.

If you gain a follower, review their Tweets and Retweet or favorite tweets that relate to your Twitter objectives.  Remember to stay on point to your message and throughly investigate who you may be retweeting.   I once retweeted a tweet I liked and found it was linked to a political land mind and all of a sudden got followers that I did not want to attract.

Tweet on a regular basis, studies show that lunch time hour is a good time to tweet, people are available to look at their Twitter.   Remember to look at your analytics to see when your tweets are being most effective and tweet during those times.

You don’t have to tweet 20 times a day.  Tweeting 4 to 5 times a day with good content is much more effective than constantly tweeting random content.

Use carefully placed Hashtags, not more than 2 # in a tweet shows to be the most effective and use keywords to attract your business industry people.

If you have other social media sites, be sure to link your Twitter account to them so your Tweets can be shared on those site.

Twitter is a social media platform you can use to attract Recruiters and potential employers as well as show your social media presence of your business to the world.  Happy Tweeting !

 What tips have you used that has helped develop your Twitter following ? please add your comments.



Writing that post that goes viral is not as easy to do as one may think.  There are many factors for SEO and catchy content which help the shares of a post go up.  Here are few ideas to help write a better blog post.

  • BostonSkyline


    Your Headline is the first thing people see.  The first 55 characters are the most important for SEO. The first 3 words  are often the deciding point for the reader if they are going to continue reading on so make those count.  Making the heading in a question form helps with search results.  Numbers are also a eye grabbing element for readers.  The old “How to” can be a good way to get searchable results. A good headline includes a keyword and a promise to the reader.  

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Successful Social Media Tip of the Day . . How to Increase Blog Traffic




I can’t tell you how many times a day someone will say “Just start a blog”.  Sure, it’s that easy.  That would be nice if it was true.  Having a blog is a constant growing thing that must be tended to like your garden.  You can’t just let things go and have the weeds take over. There are many things you can do to grow your blog and keep your blog traffic increasing as you go along.  Engaging content is always what you strive for.

It’s great to be able to write fantastic posts every time but in case you don’t, here are just a few tips to consider – 

1.  Ask a question in your post.  Try to have a call to action for people to respond to.

2. Link an article to another blog and leave your comments on that blog. Always check the link to make sure it works.

3. Blog about important information that will be helpful to readers or new news in your business area people might want to know about.

4. Include keywords that search engines will pick up and use trending topics to reference in your posts.

5. Try to aim for one longer article each week. It takes about 1500 characters for SEO optimization.  So take some time to develop one awesome post a week.

6. Make sure your post gets promoted to your Twitter, Facebook, Tumblr and any other social media platform you use.  Always check on it to make sure it actually went through.  Let your network know about the post to help co-promote it.

7. Networking – spend a set amount of time each day networking.  This means read other blogs, comment on them, share the blogs you like with your Facebook.  Tweet out good posts on your twitter.  You can look up bloggers you like and connect with them on Twitter or Facebook.  They will appreciate  you did that and you may gain a follower for  social media accounts that you have.

8. Check your stats out.  See what has worked for you in the past and what hasn’t.  You can’t know what is really working without keeping an eye on your stats.

9. Be true to yourself and write only about things you believe in and like.  Don’t  force yourself to write a blog about hair and makeup because you think you will make easy money.  You need to be interested in what you are blogging about.

10.  Show a personal side to your blog.  Don’t have it be all about business.  That’s for your website to do.  The blog is where you can show the personality behind the business and help people as it may pertain to what you do professionally.

Tend to your blog like a garden, some days you must weed, some days you must feed it but above all else, enjoy it !


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