Google is the most widely used Search Engine in web searches. So knowing a little more about Google can’t hurt, right? Did you know Google uses over 200 factors to index pages and content ? I’m not sure what all the 200 factors are but some important ones to be aware of when thinking about SEO for your business website are:
1. the site quality 2. the freshness of the content 3. is the site safe to search
Here are 10 random Google things you might want to investigate further if they suit what you are trying to do with Google:
1. Google indexes content by following links from one page to another page, then sorts by their content by the “200 other factors”. That’s why it’s important to have good links.
2. Did you know you can unsend emails with Google? Goto your Google account and under the gear, select Settings, then select Labs, scroll down to UndoSend and select ‘Enable’. Now every time you send an email, Google will give you the option in a TEN SECOND window to undo the sent link. But remember, it’s TEN seconds, so think fast.
3. Did you know you can see all of a documents revisions at once by using Google drive? Goto your drive.google.com account, click Create, select Document and click on File, then select Revision History to see all the revisions made to your document. Click on a time stamp to restore a particular version of the document.
4. You can collaborate and edit a project with others at the same time using drive.google.com. Goto your account and click Create. Select Presentation, Share and Invite People. Add your team members email addresses in the Invite People Box and click Share & Save and multiple people can work on the project at the same time!
5. Do you want to see what pages Google has indexed under your website ? Go to the Google web browser and type in
:< your site name> and Google will display what it has indexed. Nice tip from Ian Cleary at Razor social !
6. Always add descriptive Meta Tags to your pages so Google can use your site description if your text matches users searches.
7. Make sure your page titles are short and informative. Google only uses up to a certain number of characters so your title will get cut off if it is too long.
8. When adding Meta Tags remember Google might use snippets from your Meta Tags. A snippet is text displayed beneath the title of corresponding web page in the search result pages of a search engine.
9. Improve the search engine’s accessibility to your site by avoiding complex navigation of links by linking every page to every other page on the site. Also avoid page navigation which solely uses drop down menus, images or animation.
10. Use Google AdWords’s Keyword Tool to help you use variations of keywords for compelling content.
You may know every one of these things about Google already but if you didn’t and if you have a Google snippet, please do share ! Feel free to share or like this post if you found it useful !
If you have YouTube videos on your channel and you want to post them to your Blog, the IFTTT tool is a quick and easy Free Web tool you can use to do this. Allows for an automatic post from any uploaded YouTube video to your WordPress blog site. IFTTT stands for “IF This happens, Then do That”. IFTTT makes a recipe from a few easy steps and your connects your video so it will be viewable on your blog.
Here are a few things to know first:
Start by making an account with IFTTT. It’s free, just go to the IFTTT website and create a user name and password and sign up through an email account. Confirm your account in your email and you are all set to use this tool.
Next, log onto your blog and create a new blog post. Then go back to IFTTT and click on ‘Create a Recipe’. You will see many various channels to choose from. Scroll down until you see YouTube and select it.
Click the large blue Activate button which will allow IFTTT to access your YouTube account.
Next choose your Trigger. IFTTT will give you choices of Triggers. Choose the one that closest fits the description of what you are trying to do. For example, in this instance we would click ‘upload new video’. Then choose a field for your trigger and click the ‘Create Trigger’.
You are now onto the “That” part of your receipe. IFTTT will ask you to choose an animation. Scroll down the list until you come to WordPress. You must now activate the channel by clicking on the ‘Activate’ button and inserting your site URL and password.
IFTTT will now show you all the actions you can do. Choose ‘Create Post’.
Insert your post title and choose the ingredients for the description from your YouTube channel to add to post.
Choose how you want this saved – Draft or Publish Immediately. Next click the ‘Create Action’ button to continue.
IFTTT will display the full recipe. Save it by clicking ‘Create Recipe’.
Now your videos will automatically post to your WordPress blog.
One thing you need to aware of is IFTTT shorten’s URL automatically which means WordPress will not recognize the URL and will not be able to embed it. This is easily fixed.
To disable the URL shortener, click on your user name in IFTTT and at the top right corner of the IFTTT dash, click on Preferences and scroll down to the URL shortening section, click on disable.
Check out this Free Web Tool IFTTT at https://ifttt.com/recipes
Please feel free to share/like this post if you found it useful.
Would you like to have a News Feed added to your WordPress blog? Clifton Hatfield explains how in this simple 3 minute YouTube Video.
But first, how do you embed a YouTube video into your blog post? It’s simple. Go to the YouTube video you wish to embed. Next follow these steps:
1. Click on Share
2. Embed will now show up, click on embed
3. Highlight the text in the URL box that appears
4. Copy the text
5. Create a blank post in your WordPress blog
6. Paste the text and add a post title and description and your video should be embedded
7. Be sure to Save Draft and view your post before you Publish it !
How can you use Facebook to your advantage for your business?
Facebook has valuable features which you can utilize in your social media business strategy. Here are just a few ways Facebook can help you publicize your business.
Have you thought about using Facebook’s Ad Campaign feature ? Facebook will help you create your ad, let you determine the demographics and you can set your own budget. When using this feature Facebook will first ask you what you want to achieve. Choose from the following goals:
- Page Post Engagement
- Page Likes
- Clicks to Website
- App Installs
- App Engagement
- Offer Claims
Next you can enter your Ad message in the text box and upload up to 6 pictures for free.
Demographics are next, you can make the following choices:
Facebook will then take you through setting your budget with as little as $1.00 a day, you set the time period for how long you want to run your campaign and next fill in your payment information.
That’s it, you now have a Ad Campaign running on Facebook. Now how do you manage it? Facebook can help you with this. They will measure the effectiveness of your campaign and give you a history report on your goals.
There are other Free ways you can use Facebook. Have you ever thought about featuring another page on your page? Your page can like other pages and you may feature them. This is a unique feature which can help local business support other local business with far reaching results and it’s Free!
To feature another’s page, go to the Page you wish to feature and click Like.
Go to your page and click Settings at top.
Click Featured in left column.
Choose Pages you would like to feature and click save.
It’s that simple!
Liking other local business pages is also a great way to connect to your local business community on-line in Social Media.
The great thing about Social Media is that it can be local or global and it is a free source of connecting your business to the community and the world. As long as you use it wisely and not spam people or hard sell your product, you will find providing useful content will engage your viewers and your business will move into the new reality of how successful businesses reach their consumers.
Please feel free to share or like this post if you think it is useful.
SEO or Search Engine Optimization is what you need in order to make your Posts stand out to search engines like Google. Almost 70% of all searches are done through Google advises social media site Razor Social. You need to optimize your content so that the Search Engine spiders can find your blog on this vast internet.
One of the most important SEO practice is to make sure your content is linkable. If it is the best advice or most complete information out there on a particular topic, if it’s not linkable, it’s sinkable. Search Engines will not rank the content if it is cannot be linked and your site will not get the traffic it could be getting. If possible, try to link your content back to your category page and your homepage.
Make sure all your content can be shared ! Have all the social share buttons you can add, like Twitter, Facebook, Pinterest, Tumblr, Flickr, Google + to name a few must haves.
For good SEO have a URL that reflects the content in the title. If you are selling a product, and post helpful content using that product have some name recognition in the title. For example, your store sells Fly fishing equipment, a good URL might be http://www.myfishstore.com/flyfishing/The-best-spots-to-fly-fish/(NOTE – Fake URL). Try not to use a bunch of numbers or abrivated words in your title. The more the reader can understand, the better your chance your post will be viewed.
Do you always Tag your posts ? This is another important ways to make your content stand out. Using the previous example, you may want to Tag that post with Fly fishing, outdoor sports, fishing, fresh water fishing, water sports, sport fishing. Make sure your terms are broad enough so when a search is done, you will come up in the search parameters. If your product is so unique and rare then you can narrow the search Tags. Tags are usually an option near the end of your post before you publish and will be viewable to the public at the end of your post.
Try not to load up your page with too many images. If you do have images, make sure they are in a form that is most optimal for the platform you are using. If your site or post takes too long to load, viewers will loose interest fast and go onto another site for their information.
Use Keywords in your post title and through out your post but do not litter it with Keywords. This will turn the search engines off and most likely you will loose content ranking for the post.
Finally for this Tip of the Day, is your content useful? Does it fill a need ? Is it a subject people are interested in? The best content solves problems or helps the consumer in some way.
Not to change the subject, but I can’t believe the World Cup is over until another 4 years ! Congrats to Germany and to all the teams ! It was an exciting couple of weeks watching all these countries compete.
Remember your SEO when you write to successfully have your material shared on Social Media !
Would you like to make money
on your WordPress.com blog ?
Have you signed up for the WordAds feature?
If you have a WordPress site and would like to have paid ads on it, take advantage of their feature ‘WordAds’. WordAds is a feature that will run ads next to or below your content and let you share in the income.
WordAds was develop to enable site owners to make money with published advertising on their sites and have WordPress do all the work of managing paid advertising. WordAds has their own team to manage your site ads and keep track of the accounting for you.
WordAds try to fit the best campaign with each site but tends to have broad national ad campaigns running because they pay better than smaller local ad campaigns. Although you cannot personally choose your advertiser, you do have discretion over ads that you feel are offensive or are not good for your Blog’s image and can have them removed by sending a screenshot along with the Ad’s URL to WordPress and they will discontinue its use on your site.
In order to start using WordAds, you must have a domain name which you can register through WordPress.com. In your Dashboard, go to Store, Domains and click on Register a New Domain button. Enter the domain name you wish to register and click Go. If the name is available, it will let you ‘Register Now’. Complete the payment process and you are on your way with your new Domain Name.
The second thing you will need to have is a PayPal account. Once you have set up a PayPal account you can now go to WordAds and request an invitation to join. You will need your domain name and PayPal account information to submit.
Third, if you live in the United States you will need to provide a tax ID number or social security number so WordAds can send you a tax form at the end of the year. I know, I know.
Once WordAds has approved your account they will launch WordAds on your site and send you a notification that this process has been completed and the account is live.
Once your account is launched, you can now go to your Dashboard under Settings and see WordAds has been added to the menu.
How do you get paid by WordAds ?
Good question, WordAds pays out once a month at the end of a month. They will send you an email indicating what your earnings are. In order to get paid you need to have made a minimum of $100.00. Don’t worry if you didn’t do that. WordAds will save your earnings to pay out on the following month which hopefully has put you above the $100 mark.
WordAds do run on mobile sites which is an important feature to have with so many of us using mobile for our internet business.
WordAds is intended to help you be able to stay focused on your work and let WordAds worry about all the hassles that paid advertising can bring. This feature is especially useful to the small business or site owner who may not have the budget or staff to deal with site advertising.
Try out WordAds and eventually your pocketbook will grow and your business will as well. Let your site content flourish and make some money and when the time is right – Now you can hired that staff!
Feel free to share or like this post if it was useful to you.
If you have a blog you will want to read this post. It is important to get your posts out to as many as possible to increase your content being shared. Do you use CoPromote ?
CoPromote is a free marketing platform that helps to get your content shared. It is easy to use and can be set up fairly quickly. You can link all your social media platforms to CoPromote like Facebook, Twitter, Tumblr and your WordPress site as well. It is a great tool for Artists, Authors and any creative person to share their original work.
To start, set-up an account by going to CoPromote and click the button. It will take you through the steps to sign up. Next you may want to start by linking your WordPress blog to CoPromote. Do this by clicking on the avatar to access Settings, then Media. This will take you though a few easy steps and you will be on your way.
A few important things to know about CoPromote. You need at least 1 follower on the page you are trying to connect. For Facebook connection to CoPromote, the page you are trying to connect must be public, you must be the administrator of the page and you can only connect a Facebook page to one CoPromote account. If you do not have a Facebook page, go to facebook.com/pages/create to learn more about that.
How CoPromote works is it let you creates A ‘Promotion’ to share your content and reach new audiences. A Promotion is a message you create along with a shareable link that you want others to engage with and share. This content should be your own original content.
What should you put in a Promotion message. CoPromote says you should include your name or brand. Include a image to attract attention. Make use of hashtags which relate to your content. Try to create a message that will promote a discussion. Use few words to state your message. Be clear and honest. Avoid objectionable or offensive language. Most important tip – make sure your Link works, double check it !
CoPromote is community based. So go on CoPromote and look at other people’s Promotions and share if you like their posts. The more you participate and share other people’s work, the more you increase your chances of having your work shared. CoPromote doesn’t like spammers. They try to prevent abuse of the system by limiting you to 3 promotions a day.
You can reach potentially thousands more by using CoPromote. Remember to link all your social media platforms to CoPromote and your WordPress site and start a Promotion !
Are you tagging your posts effectively? A Tag is a way to group related posts together to let the reader know what a post is about. Tags also can help a reader find your content when they do a web search.
So what Tags should you use – for example – if your post is about how to plant a rose bush, some Tags you may want to use might be – gardening, rose bush, the variety of the rose bush, planting roses, flowers, flower gardens, landscape tips, planting tips to name a few.
If you have a WordPress site, you can add tags from the post page. A good number of tags for a post should be between 5 and 15. Too many tags will make your content irrelevant in content searches. You can add new tags for your post by typing your tags into the box under the Tag dialog box and click ‘Add’ to save. The Tag dialog box has a ‘Choose from the most used tags’ feature. To choose from your most commonly used tags, click on the ‘Choose from the most used tags’. This is a nice feature to use if you commonly use certain tags, it helps avoid retyping and risk of misspelled tag words and is a great reminder to include certain tags you may not be thinking of at that moment.
You can also add new tags from your Dashboard under Post – Tags. If you click on the ‘Tag’ in this section, you will see your current tags and how to add new ones. Fill out the fields to add a new tag. The first field is the Name field to name your tag. Next is the description field to describe what your tag is for. You can also manage Tags under the Dashboard Post – Tag page. This will show you the list of tags you have used and the posts they belong to. If you move your cursor over a tag, options will appear to allow you to edit, delete or view the tag.
If you have many tags that you want to delete, use the Bulk Action feature. Select the tags by checking the box next to the tag you want to delete. If you want to delete all your tags, select the checkbox at the top of the page. From the bulk action menu, click Delete, then click Apply.
Sometimes you will use a tag so much, you may decide to make it a Category instead of a tag. In order to do this go to the bottom of the manage tag screen and click on the category converter. This will take you to the screen where you can select the tags you wish to convert. You can always convert back to a tag if you find the category is not working out.
Most important on your WordPress site is to – Check your Settings Tab – Reading tab from your Dashboard and make sure you have chosen the option “Allow Search Engines to Index This Site”. Very Important for your SEO !!!
And now I leave you with a photo of Fireworks I saw on the Forth of July here in the United States ! I am still watching the world cup ! I would tell you who I am routing for but I don’t want to jinx it!!!