Tag Archives: social media tip of the day

Successful Social Media Tip of the Day . . . Add Twitter Feed to a WordPress Site

Would you like to share your Tweets on your website or blog?

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Adding your Twitter feed to your blog or website can display more content from you. If you are active on Twitter, this can also add to your site’s dynamics making it feel current to followers and you may even gain Twitter followers and engagement.

If you are trying to add your Twitter feed to your blog and can’t figure it out, this post is for you. This post will help you do this on a WordPress.com site.

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Let’s Begin -

The first thing you need to do is create your Twitter Timeline widget within your own Twitter account.  This will generate a widget ID code that WordPress needs in order to enable the Twitter widget on your site.

So let’s go to your Twitter account and follow these steps -

1. Click on your profile photo in the upper right hand corner.

2. This brings up the Account menu on the left side of your screen. Click on the Widget menu located near bottom of the account menu.

3. Click Create New.

This will bring you to the widget menu with options to auto expand photos(this option will display pictures you link to in tweets) and exclude replies(this option will not display a tweet if it is just a reply to someone’s tweet).  These are automatically checked off.  Uncheck the boxes if you wish to change these settings.

Choose the Height – this will determine how many tweets will be displayed at one time. Think of how you wish the feed to look like on your site.

Choose the  Theme color – light or dark which means your Twitter feed on your site will either have a white background or black background.  Choose the color which will make more sense to blend on your site.

Click ‘Create Widget

If you  wish to change the background or other settings, you can always go back to this menu and change the options.

Twitter will now display an address to copy.  The most important part of this address is the numeric code which appears within the address.  Your WordPress widget needs that code.  Copy the code and return to your WordPress site.

Now Go To your WordPress  – Dashboard – Appearance – Widgets

In the widget menu, choose the Twitter widget box from the settings. Copy the Twitter widget code into the Widget ID (?) box. 

Click SAVE to complete the process.  Now go to your site and check out your Twitter feed.  If you wish to make appearance changes, go back to your Twitter widget menu in your Twitter account to make any changes.

Now you have your Twitter Timeline feed on your site and  you may want to add your Facebook like box to your WordPress site . . . that will be my next post ! Right now I have to get outside and enjoy this beautiful Autumn day !

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If you found this post useful, please feel free to share or like it ! 

Successful Social Media Tip of the Day . . . How to Use Keyword Searches

 Keyword Searches

If you are trying to attract more attention to your website or blog, use Keyword Searches to uncover what folks are searching on-line to find a particular topic or product.  This helps build your on-line audience. A few things to know about Keyword searches -

Search engines use the Title and Description to figure out what the content is about so it can be indexed by their spiders.  As they crawl your post they should come into contact with keywords in the body of your content if it reflects what the title and description display.  In order to discover relevant keywords you need to find what the targeted phrases search engines are optimizing in searches.  To do this, use a keyword tool to find the data needed to uncover keywords in your product or service field.

There are many tools you can use to do Keyword searches.  Here are 2 Free tools to try -

Google Keyword Planner – this is free of course but you will need a Google AdWords account to use this tool. After signing into AdWords, you will find the Keyword Planner under Tools. Click on any of the “what would you like to do” questions to customize the type of data you wish to compile. On the right side of your screen you will see How to use Keyword Planner with lots of tips and information on using this tool.

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Bing Ads Intelligence – this is of course Bing’s keyword search tool and is free with a Bing Ads account. This tool is available to use with Microsoft Office Excel interface.  Download your keyword to Excel from your Bing Ad account to get started. You can have up to 200,000 words. Bing uses it’s Yahoo Bing Network data to build your keyword lists.

Remember that Twitter and Pinterest both have in depth analytic tools that can be utilized to see what posts or tweets get the most attention.  The data that both of these sites can provide combined with Google Analytics will provide a comprehensive data picture for your business.  Of course if you wish to pay for Keyword services, there are many great ones out there but if your business is just starting out, use your social media platform data tools.

Please share, tweet or like this post if you found it useful !

 

 

Successful Social Media Tip of the Day . . . How to Use Embeds in WordPress

Do you want to jazz up your posts with pictures ?  Why stop with pictures ?  WordPress has a feature which makes it easy to add media such as video clips, podcasts and audio.  This feature is the automatic embed.   image Here are a few things you may want to know to get you started ! Since you cannot add JavaScript code to your post or use an HTML media  embed element, WordPress has created the Automatic Embed feature.  The way this works is instead of displaying a link to media, WordPress automatic embed takes the URL and replaces it with the actual media – no links.

To use this WordPress feature, here are a few tips –

Make sure the URL is alone on a text line, not next to other text.  You can have text above or below this line. If your URL appears in blue after you typed into the editor, WordPress formatted it as a link and it will not show up as an embed. To fix this, select the text and click on the unlink symbol in the toolbar and text should appear as normal text for WordPress to embed.

Remove any formatting tags from your URL, such as <strong> .

Some media will appear smaller on your site than what you thought you were embedding.  To help work around that problem, you can use an embed code. Using the embed code enables you to alter the height and width attributes.  Use a code before URL.  Example  then the URL www.URL name and . . . Be aware that your WordPress theme could be the reason for certain issues with what you are trying to embed.  When I first started my blog, I thought I was locked into the WordPress theme I originally choose and if I changed themes my blog would be really messed up. It turns out, you can easily change themes and not mess up your blog.  I recently did this and found a few kinks that needed to be worked out but in the end I am much happier with the new theme I choose because I will be able to do more things with my blog.  So don’t be afraid to try a new theme if your blog isn’t working the way you thought it would.

Along with embed codes, WordPress has shortcodes which can be used for much broader sort of media.  When using a short code always include the word in  [  ]  brackets.  For example, an audio short code would look like this

If you use WordPress.com, there is a wide range of short codes they have developed for use since you cannot add plug-ins with WordPress.com at this time.

To see the entire list of WordPress.com short codes go to WordPress Support for Shortcodes   image This will get you started in learning how to add more complicated media to your posts.  

Remember to SAVE your work often and experiment with different features on your blog to achieve your blog goals.

Visit WordPress.com/support for more details on each of the topics.

Please feel free to share or like this post if you found it useful.  

Successful Social Media Tip of the Day . . . How to Protect Your Blog Work Using Creative Commons

Do you publish artwork or photography on your blog ?  Have you wondered how you can protect your work and still allow others to share it on social media? Here is one way you can do that.

Using Creative Commons to protect your work is a free and easy way to allow sharing with different types of licenses available to use depending on your needs. So what it Creative Commons ?

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Creative Commons is a free nonprofit organization that through their free legal tools allows sharing of your work with adding conditions that you can customize the way someone can share your material.  In addition to being able to protect your work, you can also search for almost endless materials that are protected by Creative Commons to use in your music re-mix or videos to add to your blog posts.

Creative Common doesn’t replace copyrighting but it is a tool which provides guidelines for sharing your work on line and to make sure if your work is shared, it will be attributed to you.

Creative Common allows you to define how your work can be used.  For example, you could specify that your work can only be used in non-commercial use.

In order to access their free tools, click on this link  Creative Commons  and click on their drop down Licenses menu.  This will tell all about the different types of licenses their can offer.   After you choose the license that suits your needs the best, be sure to fill out the Help others attribute you ! form.  This form provides valuable information about you and can allow Creative Commons to add a metadata to the HTMLI.

Next, copy the code for your webpage.  Select the size icon you wish to display on your page and paste the code on your website or blog.

Try this tool out and let us know if you found it useful or not !  Please feel free to share or like this post if you found it useful !

 

Successful Social Media Tip of the Day . . . How to use Twitter Hashtags

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So what is all this talk about Twitter hashtags?  You hear it on TV all the time, “follow us on Twitter at #(hashtag)news.  If you are new to Twitter and want to learn more about why you should be using hashtags then read on.

Hashtags can be a powerful force on Twitter.  They enable you to reach many that would normally not see you.  You can gain new followers by using hashtags.  You should put at least one hashtag in a tweet.  

Let’s talk about hashtags.

The hashtag symbol is usually above the number 3 on your keyboard and looks like this #. This little # is used to categorize tweets.  You mark keywords of your tweet by placing the # directly in front of a word, like this  – #world cup.

Hashtags enable people to find information on specific topics.  So someone looking for information on this year’s World Cup Soccer can use the hashtag symbol to find tweets about World Cup Soccer.  How do they do this ? On your Twitter account at the top menu line you see # discover.  Click on this to use the # symbol to look up information.

Hashtags can also allow you to participate in Twitter discussions of interest to you.  This is a way to find like minded folks to share your views with.

Tweets that have # receive far more engagement on Twitter because they are easier for people to find.  Use your hashtags wisely though.

Don’t load up your entire tweet with hashtags as can be annoying to folks who click on your tweet only to find it’s not relevant to what they wanted to see.

Be sure to place the # in front of your keyword or words, like this  – how #social#media can help your business.

Stats show that using 2 carefully placed has tags is an optimal number in a tweet.

So next time you tweet, be sure to include your hashtags and you should find your Twitter response rate increase !

 

Be sure to follow Successful Social Media’s Twitterish Tips board on Pinterest. Just click on the board title in the picture below to find our board for many useful Twitter Tips and Advice.

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Successful Social Media Tip of the Day . . . 10 Social Media Content Marketing Tools

Do you feel you are always looking for great content or have a hard time keep all your resources where you can easily use them?  There are many social media content marketing tools out there to help unclutter the social media mess that can sometimes build up.  Whether it’s keeping track of tweets or putting together presentations that multiple people need to work on that are in different states,  here are 8  tools to try out.  Most are free.

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1. Buzzsumo is a free and paid content marketing app that will help you find the influencers in any topic, track your competitors and show you what the most popular shared content currently is.  For content insights, Buzzsumo will show you the total shares across various social media platforms like Facebook, Twitter, LinkedIn, Google + and Pinterest. You can apply filters to narrow your search for certain timeframes from 24 hours up to a year.  You can also filter by type of post you are looking for such as videos, info graphics, interviews and more.  Buzzsumo will analyze content performance and show you what is the most popular using Keywords to search topics.

2. Listly is a fun way to compile list on certain subjects.  You can follow other creators lists and create your own list which subscribers can add content to.  The content can be shared and voted on.  Listly is a good way to  keep track of resource lists, track of media publicity for your business and it’s free to sign up.

3. Buffer app will create a queue to let you share articles throughout the day on your social media platforms.  This is great for writing a bunch of posts when you have time and let Buffer spread out the posting.  Buffer  can give your post a short link,  analyze how well your posts are doing and tell you how many have clicked on your links.

4. Prezi is a cloud based app that enables you to give presentations right from your iPad or iPhone.  It is convenient to collaborate with co-workers who might be at another location.  You can manage privacy and sharing abilities.  They do have enhanced image editing and support.  A free trial offer for a month to try it out.  Good for businesses that give many presentations.

5. Ubbersuggest is a Keyword content search tool.  Input your keyword, choose your language and your search options  from the web or specific places such as the News or Videos.   You can keep your searches for later reference.  It’s free to use and can generate many leads for those days you need a little help finding topics.

6.  Gravity crawls and indexes web content and determines relevancy on what is a trending topic.  Gravity will show you content based on what you engage with the most on line to help you find the most shared and popular content. They use page views, social counts and uniques to help accomplish their indexing relevancy.

7. TweetDeck can monitor multiple timelines from you social media platforms.  Use TweetDeck to schedule your tweets, receive alerts for new information or  tweets and use it to create searches on various things like trending topics and hashtags.  Keep track of all your searches and activity in one place and of course, it’s free.

8. MailChimp is a source to get insights about your subscribers social media engagement. Send automated emails and keep records of important conversations.  MailChimp will help you target your email mailings with best send time optimization suggestions and help your analyze your customer base.  MailChimp has a free plan for up to 12,000 emails and 2,000 subscribers.  After that fees will apply.

 So get organized, try these tools to see if they make your social media part of the day a little easier and feel free to share or like this post if you found it useful !

 

Successful Social Media Tip of the Day . . . Using Video to Promote Your Brand

If you want to promote your product or service using social media, Videos are an excellent way to do this because most social media platforms are visual and a video can easily capture the viewers attention. So you want to do a video but don’t know where to start.

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Here are a few tips to start you off:

1. First you need to define your purpose of your video – is it to sell a product, gain more brand recognition, establish a stronger connection with your customers ? Define and write out this objective so you can refer to it when things start to go off track.

2.  Know what kind of video you want to produce.  Once you have defined the video purpose you can move onto how you want to present that in video format. There are many kinds of videos, you can do a Q & A, testimonials, before & afters, educational, a tutorial, solve a problem, tell a story, present an interview or video about an upcoming event you are having.

3. Know who you are marketing to.  This may seem simple but knowing your customer base is important for sending the right message.   Your video already has your purpose defined, now you need an end goal.  Fill in the blanks to this question of  – if video does this________, then _______ should happen.  An example would be – If  I tell a story of how my business got started and the emotional road which lead to where I am today, then I am appealing to an emotional need of my consumer base that will help me gain more followers on my website.

4.  Use Keywords in the video language.  You can look up Keywords using web tools like wordtracker.com and Ubersuggest.org. Plan your language carefully. You don’t want to come across rehearsed or to scripted.  Most small business videos are best done when non-professionals appear in them.  People will relate better to you and your business.  Remember, we are talking about Social Media Videos not TV ads.  That’s is entirely a different ball game.

5. Communicate in the first few seconds of your video what it is all about and let people know why they should continue to watch.  Don’t beat around the bush with a lot of wordy phrases.  The more visual and creative you keep your video the longer folks will watch.

6. Keep your video short – between 1 and 2 minutes is a good place to start.  The more traffic and sharing you get for your videos, the longer you can start to make them.

7.  Have a Call to Action – always let the viewer know what you would like them to do after they have watched your video – do you want them to like your page, visit a website, sign up for a newsletter, subscribe to your YouTube channel?  Let them know.  Also, it is important to let viewers know what will happen when they do what your are asking.  For example, don’t surprise or spam people – let them know when they visit your site they can expect to see  __________.  Or if you are looking for followers, you may want to let them know, if you follow, we will follow back or send a coupon, anything that you are planning to do for the folks who supported you.

8. Use Vine or Instagram to quickly and easily post your videos.  You do not need an expensive camera or a studio, iPhones and most smartphones are the easiest way to shoot and share almost immediately.  If you didn’t like your first try, just delete and shoot again.

Remember, Social Media is about sharing positive and useful information which may be letting viewers know about your great product or service.  So when shooting videos, be creative, be visual, be positive and fun.  That is how to get positive results.

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