Successful Social Media

Helping small business have a larger social media presence


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Recently I saw a business person ask this question in a Social Media LinkedIn Group “What can I use Pinterest for

in business, honestly I can’t think of a single way to use it . . .  

Well, here are a few tip to using Pinterest for your business.

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Pinterest is a free social media platform in which you have a profile and can show your business website in the profile which is displayed at the top of the page above your boards.  Yes, Pinterest is like having a big board in which you pin things and ideas you like.  If you think Pinterest is only good for baby pictures and bridal shower ideas, WRONG !

When used to it’s max, Pinterest is like free advertising .  Especially now since Pinterest has added the feature of being able to message your followers and specific groups of pinners.  You can also add your business logo to pins.

To understand the value of Pinterest, you must understand its use. Pinterest is a visual social media platform so for businesses that have products to showcase, it’s a win-win.  But every business can find some value in it.  Pinterest  is easy to learn and easy to use.

Start off with building your profile. Use a photo which relates to your brand, it can be your business logo, product or yourself. Be sure the photo is of good quality. Make sure you utilize all the space in the profile, it’s not a lot of space so be specific and on point with the message you want visitors to see. Use  some of that profile space  to go to listing important URLs for your other social media platforms such as your website, blog or even LinkedIn if you are a service business such as a attorney office. Always check your URL to make sure the link works.

Next, develop 5 boards to start with.  You don’t need to go crazy pinning but you do need to have a point to the board and be consistent with the content.  If you have an internet only business, use one board to display your products.  Make sure you include prices on the pins and your business logo if you have one.  Use your product photos from your website.  Now check your website out – every product should have a PIN button so visitors can PIN your product to their own boards.

Besides your product board, have a couple of fun boards that relate to your product.  If you sell phone cases for example, have a board with tech gadgets or a DYI craft board.  The more colorful and fun you make your boards, the more followers you will develop.

Pinterest is about community, a give and take of ideas and exchanges which can result in the sale of your product.  Even if you do to have a ‘product’, Pinterest is still valuable.  For example, Successful Social Media is on Pinterest.  We feature boards with different social media platform and info graphics.  So someone interested in learning about Instagram or Twitter, I can refer them to one of our boards on Pinterest to find valuable information to help them understand a particular social media platform.  Pinterest is also a great way to find like minded souls.  I have met many other social media businesses and consultants through Pinterest that it could be considered a Networking source for service type businesses.

Even the local storefront business can use Pinterest in unique ways.  They can start a community board which features local events and happening around their town.  Visitors will learn they can count on your Pinterest to see and find out about the latest community events.

Remember Pinterest around the holidays !  Consumers are always on the lookout for the best holiday recipe to impress their in-laws at Thanksgiving.  New Years Eve and the 4th of July, add a Fireworks board.  Many are looking for photos of fireworks around those holidays to put on invitations or simply to Pin themselves.  Not only are fireworks eye catching and colorful, when they get re-pinned, your company name will now be circulated to a whole new audience.

Be interested in your followers.  Check out their boards and re-pin pins that are useful to you.  You might get inspiration for a new board of your own!  Follow other companies you may want to do business with.

Keep in mind, the goal of Pinterest is to share your product and be social.  The more you pin, the more creative ways you will think of to use Pinterest.

Feel free to contact Successful Social Media for assistance in setting up your Pinterest account for free !

and please feel free to share or like this post if you found it useful.

 

 


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SEO stands for search engine optimization.  If you have a website or blog, knowing a little bit about SEO will be a benefit in aiding of the design and content for your site.  Google is a top indexer on the web at this time.  Here are a few things to know:

 

Each time someone does a web search, the search engine, such as Google will pull up the most relevant information to match that search.  Here is how Google indexes for the web.

Google has little spiders or bots, they call them Googlebots.  These Googlebots crawl out on the web, over billions of pages. They use an algorithm process to determine which sites to crawl too.  When they discover new or updated pages, it will look for links on the pages and add them to the list of pages to crawl on Google’s  Sitemap.

Google does have tools such as AdWords but it will not use that to find pages.  All this searching is used to update the Google index.

After finding your page, Google will index it.  This is a process which will put every word on your page and its location in an index. Keywords and key content tags like Title tags will rank higher in the indexing process.

Google uses over 200 attributes when a search inquiry is made. One of the most important attribute is Page Rank.  Page Rank shows the relevancy of your page to Google.  The way to increase your page ranking is to have links from other websites link back to your site.   Google does not rate all links as equal and Google is good at identifying spam and other negative practices so they give  searchers  the best results possible.

One of the way Google does this is with the Google Autocomplete is a tool  that helps searchers save time by doing several things.  It will automatically correct misspelled words, save past poplar search inquiries and will display common terms relevent to the search. Why is this important to you ?

Google’s web crawlers or Googlebots use the keywords generated by the Autocomplete features. If your page ranks high, it is because the Google algorithm determined your content relates to their keyword in a more relevant way than other sites.  This is a good thing, a very good thing to achieve.

There are many things you can do to improve your chances of ranking higher and being indexed by Google.  Here are just a few to note.

1. When  your website is ready, you can submit a site map go Google.  Why do this ?

A site map will help Google know all your pages and URLs on your site which might not be uncovered by Google in the regular web crawl process. This is particular helpful if your site is new.  It will allow Google to rank you much faster.

2. Make sure your content is of quality information.  It should be clear, useful and accurate.  Double check for grammar errors and misspellings.

3. Check for broken links.  Google doesn’t like that.  Remember, some links can go bad, so plan a quick weekly review of site links.

4. Chart out your site so it makes sense in a hierarchy. If you use dynamic pages, do not use to many.  Search engines like static pages better.

5. Test your site in different browsers  to make sure it works the same in every browser.

6. Make sure your site load time is optimal.  Google will not show you in search results if your pages take too much time to load.

7.  Use Google’s robots.txt to make sure advertisements are not affecting search engine rankings.

8. Avoid tricks to try to boost ranking.  Be yourself on your website, this is the best way to show your value and it is an honest way to have useful and engaging content.

Knowing a little SEO can go a long way in assisting your web efforts.

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Successsful Social Media Tip of the Day . . . New Pinterest Features

Have you heard  – Pinterest has added new features so you can interact with your followers and pins !  

 

This exciting new feature is an awesome way to have a conversation with your customers.  The value this will add to your business on Pinterest is amazing.  If you don’t use Pinterest now in your social media marketing, you should start !

According to Pinterest, over 2 million pins are sent around the world in a day !  Now Pinterest has added the capability of engaging with someone through your pin.  You can send a message or reply to a message.  Use this new feature to send messages to groups of your followers or for project management within your company.

Pinterest sites an example of Bertungspuzzle, Stefan Buhler, founder says “If a customer wants me to create a logo for them, I just send them a link to my 100 log0s board.  They can look through it and write me that they like the font from number 60, or the colors from number 25 and so on.  That way it’s easier for me to understand the style they want and my customers see what I can do.”

Pinterest got it right with this new resource, now  your business can communicate directly to the consumer using Pinterest.   For more information about this feature go to Pinterest

If you want more from Pinterest, investigate their Tool section.  Among other tools under this menu you have the widget builder, Rich Pins, Pin it Button, Promoted Pins and your analytics.  

What are these tools?

Pinterest has made it super easy to put a Pin button on your website or blog anywhere you want it.  Just click on  the widget menu under the Tool section and you will see their Build It menu.

First choose your button type : one image, any image or image hover.

Next is appearance – small or large, the shape, color and language you want the word Pin to be displayed in.

You can choose to show the Pin count if you like.  Finish up the process by adding in your URL and the image URL then click on the Build It button and it will appear just where you want it.

Another great tool is the Rich Pins.  A Rich Pin is a pin that includes information about itself right on the pin.  

The 5 types of Rich Pins are recipe, article, product, movie and place.

1. Use the Recipe Rich Pin to add ingredients and cooking information to your pin.

2. Article Rich Pins help pinners find events and stories they are interested in.  You can include headlines and story descriptions with this Rich Pin.

3. A Product Rich Pin may include where pincers can purchase a product and real-time pricing information.

4. The Movie Rich Pin help pinners find out information about new movies, ratings and actor information.

5. Place Rich Pins can help visitors  find you by including information of an address, phone and map of the area. A great feature for businesses in busy urban areas.

Rich Pins do need to be set up with Meta Tags on your website and you need to apply to Pinterest to get them but well worth investigating. Depending on your business find out which Rich Pin will benefit you most by asking a social media consultant in your area or talk with other business owners if they have any experience using Rich Pins.  Another source would be businesses on Pinterest using the Rich Pins.

Learn about Pinterest success stories on the Pinterest website to give you insight and inspiration for how to best use Pinterest as a social media marketing platform for your brand. 

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Pinterest is a free social media platform that you can use to promote your product or brand.  Once you start pinning, it’s hard to stop !

Pinterest can give your business exposure on a social media platform that is visual.  Create boards that are useful as well as interesting.  The goal of using Pinterest for your business is to engage others with your pins.  Hopefully they will re-pin your pin which will circulate your business to a whole new audience.

Here are a few tips to using Pinterest successfully:

1. Make sure you have the Pin button on your blog and website so people can pin your stuff.

2. Use this free tool Canva to create interesting pins.  There are several free graphic design tools but I find Canva easy to use and quick to learn.

3.  Name your pins using Keywords that searches will pick up.  Don’t use words that have no relationship to a pin.  For example, if your pin is a surfboard, do call it surfboard but don’t call it product #5.

4.  Pin on group boards.  They usually have tons of followers and if you pin on them, that gives someone a chance to share your pin with others.

5. Make sure the images you use are the right size for Pinterest.  There are different sizes for different areas, for example your profile picture should be 165px x 165pixels.  Visual.ly has an awesome chart you can view here to see all the sizes . VISUAL.LY PINTEREST CHEAT SHEET IMAGE SIZES

6.  If you are using pictures in a blog post for your brand, put the picture first to draw and engage your audience, then have your text follow. This will make it more attractive for others to pin.

7. Invest time in your followers.  Remember, this is social media, so be social.  If you have a new follower, check out their pin boards to see if they have pins and like or re-pin some of their pin. Don’t go crazy and re-pin someone’s whole Pinterest account.  Pinterest frowns upon that and may shut you off for excessive pinning.

8. Share your pins with other social media platforms such as your Facebook and Twitter account.  To do this, first link your Facebook and Twitter accounts in the Profile section on Pinterest.  After you do this, when you create a new pin, it will have the option to send it to Facebook and Twitter, just check the box next to the platform name.

9.  Add a Pinterest widget to your website or blog by clicking on the gear box in the profile section and click on Add a Widget.

10.  Don’t forget about the Analytics ! Learn what people are pinning from your site.  In order to use this feature you must have a website address to enter in your profile which Pinterest will then verify and you should be good to go!

Your boards do not need to have thousands of pins on them for people to want to follow.  I find after about 200 pins I get bored and need to go onto to the next thing so  don’t waste your time adding thousand of pins to one board.  You are better cutting off at a certain number of pins and start a new board. That will give your pins a better chance at being viewed. That’s what I do now.

These are just a few tips to get help with Pinterest.  Once you develop several boards you will see your Pinterest Platform start to take shape.

Remember, Pinterest is a visual platform so make your pins colorful, of good quality and of a useful nature so visitors will engage with you on Pinterest.

Happy Pinning !

 


Successful Social Media Tip of the Day . . . New York City and Using Iconosquare Instagram App

A view from on top of the Empire State Building in New York City.  

I was standing at the top of the Empire State Building this week in beautiful weather for this time of year on the Atlantic seacoast looking at the thousands of buildings and people going about their business.  I am always amazed at how many tourists carry iPads and smart phones to take their vacation photos and videos with.  The camera is becoming a thing of the past for the average tourist.  Companies need to realize mobile is where it’s at.  But that’s another blog story. Do you know about Iconosquare and using it to manage your Instagram ? Do you use Instagram to promote your business brand ?  You should.

 

Empire State Building, New York City in August

Empire State Building, New York City in August

You should be using Instagram for your business. It is another fast growing social media platform that is FREE, easy to use and will share your brand with the world ! You might think Instagram is just to share photos with family and friends but it is fast becoming another social media marketing tool.

Instagram has 200 million users according to Kevin Lee at Buffer.  You can post a maximum of a 15 second video, share photos and can relay to your Facebook account.  It comes with photo filters like the iPhoto app has to easily manipulate your photos.

Using Iconosquare

Use Iconosquare to show you engagement rates and the best time to post on Instagram.  Get your total number of likes and most like photos along with many other analytic info.  Go  to iconosquare.com and sign in with your Instagram credentials.

When you start, Iconosquare will ask you to select a time zone and an email address to send emails to.

After assigning your email, Iconosquare will show you your dashboard. At the top menu bar, the first selection is Viewer.  It  will show you all who you follow and their latest posts.

Next on the menu is Statistics which shows you your likes, followers, comments and your posts.  

Scroll down to see the Stats for the last 7 days and rolling month details.

The next menu item is the Snapshots which allows you to share your photos with your own Instagram community and remember to use a relevant hashtag when you share.  To find a hashtag, go to the snapshot section on Instagram.

The Manage option on the menu bar has the comment tracker and private message section. This is an easy way to keep track of your comments and responses.

The most important selection on the menu bar in dashboard  is Promote – use this feature to add Instagram followers straight to your blog or website by adding a social follow button. This is an awesome way to lead people straight to your brand.  You can also display your Instagram feed through an RSS feed.   

Promote can also show your best  work, promote your hashtags up to 5 hashtags and create a custom tab for a page to show your work.  

The last top page on the menu bar  is Contest.  This shows all of your follower’s contests.  This gives you a learning opportunity to see what and how your fellow Instagram buddies are running their contests.  This is the easiest way to start a contest.  You can start a contest on Facebook but you need many followers and experience to be successful at a Facebook contest.  Instagram is far better a place to start learning what is effective and what works for your business.  And did I mention, its FREE !

Below the top menu bar is another menu bar which features your instagram Feed, your posted work, who you liked, your followers, who follows you and populars.

Using Iconosquare to manage your Instagram account is a awesome way to dive into using Instagram to it’s fullest  potential for you business and keep track of how effective it is to your brand.

Remember, follow the analytics always ! It’s the only way to know how effective your social media platforms are.  If you do, you will have successful social media working for you !

 

 


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Social media is all about engaging your customer and sharing useful content. Managing your social media can get out of hand real fast if you don’t have a staff to help you or you are not using the free social media tools that are available.

What tools are useful to know about?  

Here are 6 tools  for you to investigate.

1. Google Keyword Tool – this tool is free from Google. It allows you to find keywords to use in your posts to increase engagement. Just type in googlekeywordtool.com to find the site. All you do to use this tool is type in a word or a phrase or a website name and GoogleKeyword Tool will show you a list of similar keywords and a count of how often each word has been searched.  Use this tool to help your website show up on Search Engine pages.

2. Dropbox – use this tool to share large files with your project members.  Put all your work in Dropbox and you will be able to access it anywhere on any electronic platform.  Edit documents, videos, photos and share the work with other team members like you are using a single computer and it is all private so you control who sees what.  You can also sign up for Dropbox for business at dropbox.com.

3. Pic monkey – this is a photo editing tool which is free, go to pic monkey.com to try it out.  It features a photo editor which can do touch up work, make a collage or add graphic design to your work.  No need to download anything, it works in your browser. Picmonkey has many fonts to choose from to add a custom message.  They also have the pre-set sizing tool for various social media  platforms which you can put your photo into. The website has a detailed tutorial you can follow to learn how to use this tool effectively.

4. HootSuite – this free tool will track all your social media conversations in one place.  In one Dashboard you can schedule tweets and Facebook posts.  Hootsuite has the ability to let you choose permission levels so others can access only what they are working on for you.  This tool has analytics to track your brand, see your demographics and charts your conversations to see what is effective and what is not.

5. Sum All – This is another analytic tool to use to compare data across all your social media platforms. It can pull up Twitter data and compare it with your Google Analytics.  It can sum up to 5 lines of data types.  You can get reports sent to your inbox in weekly or daily reports.  It’s free, try it at sum all.com.

6. Pixlr.com – this is another free photo editing tool.  With over 2 million combinations of effects you will be able to edit photos for your website and give them a professional look to help your engagement. You can create collages, add borders, remove red-eye, edit color and many other photo editing techniques available in Pixlr.  Pixlr also has a favorite button so you can save your favorite effects and reuse them.  Try it out at Pixlr.com.

These are 6 free tools among many out there.  Each one can add to your social media marketing for your business and help you manage a variety of social media platforms with more efficiency.

Try out each tool and see what works for you.  The wonderful thing about most social media tools is they are easy to learn, most useful to have and will help point your social media marketing in the direction you should be going.  

Make sure to use at least 1 analytic tool, one photo editor tool and know what keywords are the most effective to your brand and you will have successful social media!

 

Pinks

Pinks

 


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You have a business and have started a blog or maybe have a blog page on your business website.  You are not sure what to do now but you are interested in using Social Media to help market your brand or service.

The first thing you need to do is link all your social media accounts to your blog.  In WordPress, the feature is called Publicize.  This is listed under the Publish menu.  Click on Publicize to add and delete the sites you want your content linked to.

The benefit of linking social media sites is it can help you develop a large following.  Let’s look at Facebook first. If you already have a personal Facebook account, add your blog links to your account so friends can visit your website or blog. This will give them an opportunity to share with their friends who might share again and so on.  This can give your business a following fast.

Tumblr is another good source to share content on.  Tumblr actually allows you to use Tags on keywords so people searching will find your content if you have the right keywords. Remember, every time someone reflags your post, a whole new audience is getting a chance to see your content and reblog it again !

Millions use Twitter everyday to look for anything and everything.  When using Twitter, make sure you use a hashtag in the tweet.  Hashtags are what people use to search for content.  Also, try to talk about topics which are currently trending.  Let’s say you have a retail flower shop, you wouldn’t want to talk about summer gardening tips in December.  Instead post content on holiday decorating ideas or how to winterize outdoor plantings.

Pinterest is another great way to show your personal side to your business and show your products at the same time. Create boards with interesting titles, have some fun boards as well. Pinterest is a totally visual social media experience so make it count.  If you sell pool supplies, have a board with exotic waterways and eye catching waterfalls. You can intersperse your product in between your beautiful visuals that people will hopefully Pin to their boards.  Any Pin you make, your name and  ID will be attached to it so when people re-Pin it, your name gets floater with it!

Other ways to attract a following in social media is to follow through on your followers.  What does that mean?  Take note of who has followed you on all your social media platforms, not just Twitter and see if they have relevance to what you are trying to do. Interact with them by following back, sharing or liking their content.

Quick Tip – If you have someone follow you on Twitter, check to see if they are on Facebook, Pinterest, Tumblr or LinkedIn or any other social media sites you have.  This will help you build your audience in all of your social media platforms at the same time.

Get involved with your Analytics.  The data doesn’t lie. If you wrote content that got the most shared responses you may want to follow up with another post along the same content idea.

Makes sure to follow other blogs so you can share links.  Finding popular blogs and following them could lead to a link to you being shared and having that blog population give you the broad exposure you are looking for.

Last but certainly not least, Don’t give up! Don’t ever give up!  You need to keep posting content, fine tune your message and keep your social media platforms relevant.  Keep reading your Stats to know when you are reaching people and when you are not.  This will help you become successful at marketing your business using Social Media !

Please feel free to share this post if you found it useful.

 

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Dew

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