Tag Archives: social media tip of the day

Successful Social Media Tip of the Day . . . Good SEO Practices

Are you trying to boost your SEO for your Blog or Website?

Fall Traditions

Fall Traditions

Start with good SEO practices to enhance your rankings and search engine visibility. Here are a few tips to try -

1. Are your post to long ? In today’s busy world, our attention is drawn in every direction 24 by 7 hours a day.  We don’t have the time to read long winded posts that keep restating the obvious. Most of us have become experts at skimming articles or posts to pick up the most important take aways.  A good average is between 300 and 1000 words per post.

2. Have you been posting?  Don’t let your site go stale. Google likes a site to be fresh and see that action is happening on it.

3. Are you duplicating your content somehow on your site ?  This confuses search engines. I am guilty of this with photos sometimes so be aware of placing content in more than one area on your site.

4.  Are you linking to other sites ? The best links are in-bound links but you can also link to other sites you like and try not to link to spam type sites which could lead to a bad link.

5. Are you using a site map so search engines can find all your pages?  All your pages should be linked with a HTML link. Avoid using to much JavaScript which can be difficult for search engines to navigate.

6. Are you checking your links ?  Links can go bad and search engines do not like broken or bad links.  This is another reason to be careful if you are posting content from other  websites.  Their content  could end up becoming unsupported and now you have the content on your site.

7. Are you using a social media analytics tool to discover which content is being shared the most? There are many analytic tools out there.  Depending on what social media sites you use the most, many offer their own free analytic dashboard.  WordPress, Twitter, Pinterest and Facebook all do.

8.  Have you verified your site with Google ?  You can do this for free through Google’s Webmaster Tools. This will give you information about traffic through your site and it’s free of course!

Improve your SEO with good practices and keep posting ! Search Engines like Google or Bing like to crawl all over new content.  Happy Indexing !

Successful Social Media Tip of the Day . . . SEO Tips for WordPress

SEO or Search Engine Optimization is a way to have search engines notice your site.  There are good SEO practices know as “white hat” and bad SEO practices known as “black hat”.  You want to stay on the “white hat” side.  Here are a few ideas to help your SEO . . .

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Page Rank – good SEO practices will raise your page rank position and help your website get noticed. How do you do this?

Google is one of the largest search engines with the most search traffic on the web.  Google uses a formula to create a Page Rank for web pages.  This assigns a value to your content based on Google searches.  The exact formula is secret but there are a few knowns about Page Rank.

- links to other sites – more isn’t always better – Google likes to see links to pages with high page ranking, the higher page rank of the links on your site, the better off you will be.  Just having a lot of links that do not lead to sites with value will not help your Page Rank.

- links back to your site – this is what you want to have happen, visitors linking back to your site will help your SEO

How do you find your Page Rank ?  If you use Google Chrome, you can add a plug in to your browser or use a Page Ranking website like http://www.prchecker.info

Don’t worry if you don’t get a page rank, if your site is new you may not have a rank yet. Also, keep in mind that the scores from page ranking websites are an estimation not the actual Google page rank score, Google keeps that secret!

To use the page rank checker you will need to know your URL which starts with the http://  or https:// for most sites.

Permalink – What about your permalink? WordPress gives each post something called a permalink. You can see your post permalink listed just under your post title in the post editor. If your post title has words in it like -the,a  or any non essential words that could mislead search engines, this is where you can remove those words and replace them with Keywords or simply just shorten the post title.  For example, if your post title is “the day I walked the dog by the store and got my big showbiz break”, the permalink would look like this – http:// xyzstore.com  / the-day-I-walked-the-dog-by-the-store-and-got-my-big-showbiz-break. You could edit the permalink to look like this instead – http://  xyz.com / day-I-walked-dog-got-showbiz-break.  (NOTE – there are extra spaces inserted into these examples in order to prevent them from actually being a link to a site).

SEO and images you use – don’t forget about any image you are using in a post – make sure to use keywords in the description of your image.  Be sure to fill in the details in your media library with the image title, alternative text -( which is for visitors using assisting devices to read website pages)- and a caption.

Categories – make sure the categories you are using are the correct.  WordPress automatically fills in the last category you used so if you have several on your site, make sure the right one is checked.  You can use as many of your categories as you like if they are appropriate for the post.

Lastly for today, Tags – this is just under the Categories Box on the right side of your post. Tags are a way for others to find your content. Searchers will use certain keywords to find what they are looking for on the web and your tags will help your content surface in searches.  Do not over use Tags, search engines and searchers will not like it if they are searching for vacation home and you tagged your post about feeding birds with a vacation home tag.  Most posts do well with search engines if they have between 3 and 10 tags per post. WordPress keeps a record of previously used Tags, just start typing the tag in the Tag Box and WordPress will automatically recall your tag so you don’t have to re-type the entire tag.

For search engines like Google – good SEO is honest SEO – no tricks, no spam, keep your content fresh and honest and you will find the search engines will like you.  

Feel free to share or like this post if you found it useful !

Successful Social Media Tip of the Day . . . Pinterest Tips

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Pinterest Tips 

Have you been trying to use Pinterest and wish to gain more followers or have more of your pins shared?  There are many ways to improve your Pinterest visibility on the social media horizon.

Here are a few Pinterest tips to consider – 

1. If you regularly post on a blog or website, create a board in your Pinterest account to pin all your blog posts on.  Make sure to give the post a clear description or summary about the post in the pin description box.

2. Use relevant Keywords when naming your boards so searchers can easily find your products.

3. Make the cover of the board an eye catching visual to attract visitors to investigate your board.

4. Create secret boards first to make sure they are ready for the spotlight, then change the board type so all can see.

5. Put your most important boards first, first impressions are important.

6.  Make sure to have Pin buttons on your blog with any posts so your material is able to be posted by  viewers.

7. Embed your website name in a pin so a viewer can click through to your site via the pin.

8. Make sure to set up a business Pinterest account so you can take advantage of Pinterest Analytic tool for free. Pinterest Analytics will tell you what your most popular pins and boards are.

9. Don’t forget to check out your competition. Pinterest is a  valuable resource to see what your competition is up to.

10. Use Pinterest to find other businesses or professionals  to network with.

11. When holidays are coming near, consider making a holiday board because pinners will be looking for those types of pins – for example – Halloween DIY board ?  Once they find your Pinterest board they may stop and look at your other boards.

Happy Pinning !

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Successful Social Media Tip of the Day . . . Add Twitter Feed to a WordPress Site

Would you like to share your Tweets on your website or blog?

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Adding your Twitter feed to your blog or website can display more content from you. If you are active on Twitter, this can also add to your site’s dynamics making it feel current to followers and you may even gain Twitter followers and engagement.

If you are trying to add your Twitter feed to your blog and can’t figure it out, this post is for you. This post will help you do this on a WordPress.com site.

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Let’s Begin -

The first thing you need to do is create your Twitter Timeline widget within your own Twitter account.  This will generate a widget ID code that WordPress needs in order to enable the Twitter widget on your site.

So let’s go to your Twitter account and follow these steps -

1. Click on your profile photo in the upper right hand corner.

2. This brings up the Account menu on the left side of your screen. Click on the Widget menu located near bottom of the account menu.

3. Click Create New.

This will bring you to the widget menu with options to auto expand photos(this option will display pictures you link to in tweets) and exclude replies(this option will not display a tweet if it is just a reply to someone’s tweet).  These are automatically checked off.  Uncheck the boxes if you wish to change these settings.

Choose the Height – this will determine how many tweets will be displayed at one time. Think of how you wish the feed to look like on your site.

Choose the  Theme color – light or dark which means your Twitter feed on your site will either have a white background or black background.  Choose the color which will make more sense to blend on your site.

Click ‘Create Widget

If you  wish to change the background or other settings, you can always go back to this menu and change the options.

Twitter will now display an address to copy.  The most important part of this address is the numeric code which appears within the address.  Your WordPress widget needs that code.  Copy the code and return to your WordPress site.

Now Go To your WordPress  – Dashboard – Appearance – Widgets

In the widget menu, choose the Twitter widget box from the settings. Copy the Twitter widget code into the Widget ID (?) box. 

Click SAVE to complete the process.  Now go to your site and check out your Twitter feed.  If you wish to make appearance changes, go back to your Twitter widget menu in your Twitter account to make any changes.

Now you have your Twitter Timeline feed on your site and  you may want to add your Facebook like box to your WordPress site . . . that will be my next post ! Right now I have to get outside and enjoy this beautiful Autumn day !

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If you found this post useful, please feel free to share or like it ! 

Successful Social Media Tip of the Day . . . How to Use Keyword Searches

 Keyword Searches

If you are trying to attract more attention to your website or blog, use Keyword Searches to uncover what folks are searching on-line to find a particular topic or product.  This helps build your on-line audience. A few things to know about Keyword searches -

Search engines use the Title and Description to figure out what the content is about so it can be indexed by their spiders.  As they crawl your post they should come into contact with keywords in the body of your content if it reflects what the title and description display.  In order to discover relevant keywords you need to find what the targeted phrases search engines are optimizing in searches.  To do this, use a keyword tool to find the data needed to uncover keywords in your product or service field.

There are many tools you can use to do Keyword searches.  Here are 2 Free tools to try -

Google Keyword Planner – this is free of course but you will need a Google AdWords account to use this tool. After signing into AdWords, you will find the Keyword Planner under Tools. Click on any of the “what would you like to do” questions to customize the type of data you wish to compile. On the right side of your screen you will see How to use Keyword Planner with lots of tips and information on using this tool.

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Bing Ads Intelligence – this is of course Bing’s keyword search tool and is free with a Bing Ads account. This tool is available to use with Microsoft Office Excel interface.  Download your keyword to Excel from your Bing Ad account to get started. You can have up to 200,000 words. Bing uses it’s Yahoo Bing Network data to build your keyword lists.

Remember that Twitter and Pinterest both have in depth analytic tools that can be utilized to see what posts or tweets get the most attention.  The data that both of these sites can provide combined with Google Analytics will provide a comprehensive data picture for your business.  Of course if you wish to pay for Keyword services, there are many great ones out there but if your business is just starting out, use your social media platform data tools.

Please share, tweet or like this post if you found it useful !

 

 

Successful Social Media Tip of the Day . . . How to Use Embeds in WordPress

Do you want to jazz up your posts with pictures ?  Why stop with pictures ?  WordPress has a feature which makes it easy to add media such as video clips, podcasts and audio.  This feature is the automatic embed.   image Here are a few things you may want to know to get you started ! Since you cannot add JavaScript code to your post or use an HTML media  embed element, WordPress has created the Automatic Embed feature.  The way this works is instead of displaying a link to media, WordPress automatic embed takes the URL and replaces it with the actual media – no links.

To use this WordPress feature, here are a few tips –

Make sure the URL is alone on a text line, not next to other text.  You can have text above or below this line. If your URL appears in blue after you typed into the editor, WordPress formatted it as a link and it will not show up as an embed. To fix this, select the text and click on the unlink symbol in the toolbar and text should appear as normal text for WordPress to embed.

Remove any formatting tags from your URL, such as <strong> .

Some media will appear smaller on your site than what you thought you were embedding.  To help work around that problem, you can use an embed code. Using the embed code enables you to alter the height and width attributes.  Use a code before URL.  Example  then the URL www.URL name and . . . Be aware that your WordPress theme could be the reason for certain issues with what you are trying to embed.  When I first started my blog, I thought I was locked into the WordPress theme I originally choose and if I changed themes my blog would be really messed up. It turns out, you can easily change themes and not mess up your blog.  I recently did this and found a few kinks that needed to be worked out but in the end I am much happier with the new theme I choose because I will be able to do more things with my blog.  So don’t be afraid to try a new theme if your blog isn’t working the way you thought it would.

Along with embed codes, WordPress has shortcodes which can be used for much broader sort of media.  When using a short code always include the word in  [  ]  brackets.  For example, an audio short code would look like this

If you use WordPress.com, there is a wide range of short codes they have developed for use since you cannot add plug-ins with WordPress.com at this time.

To see the entire list of WordPress.com short codes go to WordPress Support for Shortcodes   image This will get you started in learning how to add more complicated media to your posts.  

Remember to SAVE your work often and experiment with different features on your blog to achieve your blog goals.

Visit WordPress.com/support for more details on each of the topics.

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