Tag Archives: social media tip of the day

Successful Social Media Tip of the Day . . . Pinterest Tips

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Pinterest Tips 

Have you been trying to use Pinterest and wish to gain more followers or have more of your pins shared?  There are many ways to improve your Pinterest visibility on the social media horizon.

Here are a few Pinterest tips to consider – 

1. If you regularly post on a blog or website, create a board in your Pinterest account to pin all your blog posts on.  Make sure to give the post a clear description or summary about the post in the pin description box.

2. Use relevant Keywords when naming your boards so searchers can easily find your products.

3. Make the cover of the board an eye catching visual to attract visitors to investigate your board.

4. Create secret boards first to make sure they are ready for the spotlight, then change the board type so all can see.

5. Put your most important boards first, first impressions are important.

6.  Make sure to have Pin buttons on your blog with any posts so your material is able to be posted by  viewers.

7. Embed your website name in a pin so a viewer can click through to your site via the pin.

8. Make sure to set up a business Pinterest account so you can take advantage of Pinterest Analytic tool for free. Pinterest Analytics will tell you what your most popular pins and boards are.

9. Don’t forget to check out your competition. Pinterest is a  valuable resource to see what your competition is up to.

10. Use Pinterest to find other businesses or professionals  to network with.

11. When holidays are coming near, consider making a holiday board because pinners will be looking for those types of pins – for example – Halloween DIY board ?  Once they find your Pinterest board they may stop and look at your other boards.

Happy Pinning !

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Successful Social Media Tip of the Day . . . Add Twitter Feed to a WordPress Site

Would you like to share your Tweets on your website or blog?

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Adding your Twitter feed to your blog or website can display more content from you. If you are active on Twitter, this can also add to your site’s dynamics making it feel current to followers and you may even gain Twitter followers and engagement.

If you are trying to add your Twitter feed to your blog and can’t figure it out, this post is for you. This post will help you do this on a WordPress.com site.

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Let’s Begin -

The first thing you need to do is create your Twitter Timeline widget within your own Twitter account.  This will generate a widget ID code that WordPress needs in order to enable the Twitter widget on your site.

So let’s go to your Twitter account and follow these steps -

1. Click on your profile photo in the upper right hand corner.

2. This brings up the Account menu on the left side of your screen. Click on the Widget menu located near bottom of the account menu.

3. Click Create New.

This will bring you to the widget menu with options to auto expand photos(this option will display pictures you link to in tweets) and exclude replies(this option will not display a tweet if it is just a reply to someone’s tweet).  These are automatically checked off.  Uncheck the boxes if you wish to change these settings.

Choose the Height – this will determine how many tweets will be displayed at one time. Think of how you wish the feed to look like on your site.

Choose the  Theme color – light or dark which means your Twitter feed on your site will either have a white background or black background.  Choose the color which will make more sense to blend on your site.

Click ‘Create Widget

If you  wish to change the background or other settings, you can always go back to this menu and change the options.

Twitter will now display an address to copy.  The most important part of this address is the numeric code which appears within the address.  Your WordPress widget needs that code.  Copy the code and return to your WordPress site.

Now Go To your WordPress  – Dashboard – Appearance – Widgets

In the widget menu, choose the Twitter widget box from the settings. Copy the Twitter widget code into the Widget ID (?) box. 

Click SAVE to complete the process.  Now go to your site and check out your Twitter feed.  If you wish to make appearance changes, go back to your Twitter widget menu in your Twitter account to make any changes.

Now you have your Twitter Timeline feed on your site and  you may want to add your Facebook like box to your WordPress site . . . that will be my next post ! Right now I have to get outside and enjoy this beautiful Autumn day !

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If you found this post useful, please feel free to share or like it ! 

Successful Social Media Tip of the Day . . . How to Use Keyword Searches

 Keyword Searches

If you are trying to attract more attention to your website or blog, use Keyword Searches to uncover what folks are searching on-line to find a particular topic or product.  This helps build your on-line audience. A few things to know about Keyword searches -

Search engines use the Title and Description to figure out what the content is about so it can be indexed by their spiders.  As they crawl your post they should come into contact with keywords in the body of your content if it reflects what the title and description display.  In order to discover relevant keywords you need to find what the targeted phrases search engines are optimizing in searches.  To do this, use a keyword tool to find the data needed to uncover keywords in your product or service field.

There are many tools you can use to do Keyword searches.  Here are 2 Free tools to try -

Google Keyword Planner – this is free of course but you will need a Google AdWords account to use this tool. After signing into AdWords, you will find the Keyword Planner under Tools. Click on any of the “what would you like to do” questions to customize the type of data you wish to compile. On the right side of your screen you will see How to use Keyword Planner with lots of tips and information on using this tool.

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Bing Ads Intelligence – this is of course Bing’s keyword search tool and is free with a Bing Ads account. This tool is available to use with Microsoft Office Excel interface.  Download your keyword to Excel from your Bing Ad account to get started. You can have up to 200,000 words. Bing uses it’s Yahoo Bing Network data to build your keyword lists.

Remember that Twitter and Pinterest both have in depth analytic tools that can be utilized to see what posts or tweets get the most attention.  The data that both of these sites can provide combined with Google Analytics will provide a comprehensive data picture for your business.  Of course if you wish to pay for Keyword services, there are many great ones out there but if your business is just starting out, use your social media platform data tools.

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Successful Social Media Tip of the Day . . . How to Use Embeds in WordPress

Do you want to jazz up your posts with pictures ?  Why stop with pictures ?  WordPress has a feature which makes it easy to add media such as video clips, podcasts and audio.  This feature is the automatic embed.   image Here are a few things you may want to know to get you started ! Since you cannot add JavaScript code to your post or use an HTML media  embed element, WordPress has created the Automatic Embed feature.  The way this works is instead of displaying a link to media, WordPress automatic embed takes the URL and replaces it with the actual media – no links.

To use this WordPress feature, here are a few tips –

Make sure the URL is alone on a text line, not next to other text.  You can have text above or below this line. If your URL appears in blue after you typed into the editor, WordPress formatted it as a link and it will not show up as an embed. To fix this, select the text and click on the unlink symbol in the toolbar and text should appear as normal text for WordPress to embed.

Remove any formatting tags from your URL, such as <strong> .

Some media will appear smaller on your site than what you thought you were embedding.  To help work around that problem, you can use an embed code. Using the embed code enables you to alter the height and width attributes.  Use a code before URL.  Example  then the URL www.URL name and . . . Be aware that your WordPress theme could be the reason for certain issues with what you are trying to embed.  When I first started my blog, I thought I was locked into the WordPress theme I originally choose and if I changed themes my blog would be really messed up. It turns out, you can easily change themes and not mess up your blog.  I recently did this and found a few kinks that needed to be worked out but in the end I am much happier with the new theme I choose because I will be able to do more things with my blog.  So don’t be afraid to try a new theme if your blog isn’t working the way you thought it would.

Along with embed codes, WordPress has shortcodes which can be used for much broader sort of media.  When using a short code always include the word in  [  ]  brackets.  For example, an audio short code would look like this

If you use WordPress.com, there is a wide range of short codes they have developed for use since you cannot add plug-ins with WordPress.com at this time.

To see the entire list of WordPress.com short codes go to WordPress Support for Shortcodes   image This will get you started in learning how to add more complicated media to your posts.  

Remember to SAVE your work often and experiment with different features on your blog to achieve your blog goals.

Visit WordPress.com/support for more details on each of the topics.

Please feel free to share or like this post if you found it useful.  

Successful Social Media Tip of the Day . . . How to Protect Your Blog Work Using Creative Commons

Do you publish artwork or photography on your blog ?  Have you wondered how you can protect your work and still allow others to share it on social media? Here is one way you can do that.

Using Creative Commons to protect your work is a free and easy way to allow sharing with different types of licenses available to use depending on your needs. So what it Creative Commons ?

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Creative Commons is a free nonprofit organization that through their free legal tools allows sharing of your work with adding conditions that you can customize the way someone can share your material.  In addition to being able to protect your work, you can also search for almost endless materials that are protected by Creative Commons to use in your music re-mix or videos to add to your blog posts.

Creative Common doesn’t replace copyrighting but it is a tool which provides guidelines for sharing your work on line and to make sure if your work is shared, it will be attributed to you.

Creative Common allows you to define how your work can be used.  For example, you could specify that your work can only be used in non-commercial use.

In order to access their free tools, click on this link  Creative Commons  and click on their drop down Licenses menu.  This will tell all about the different types of licenses their can offer.   After you choose the license that suits your needs the best, be sure to fill out the Help others attribute you ! form.  This form provides valuable information about you and can allow Creative Commons to add a metadata to the HTMLI.

Next, copy the code for your webpage.  Select the size icon you wish to display on your page and paste the code on your website or blog.

Try this tool out and let us know if you found it useful or not !  Please feel free to share or like this post if you found it useful !

 

Successful Social Media Tip of the Day . . . How to use Twitter Hashtags

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So what is all this talk about Twitter hashtags?  You hear it on TV all the time, “follow us on Twitter at #(hashtag)news.  If you are new to Twitter and want to learn more about why you should be using hashtags then read on.

Hashtags can be a powerful force on Twitter.  They enable you to reach many that would normally not see you.  You can gain new followers by using hashtags.  You should put at least one hashtag in a tweet.  

Let’s talk about hashtags.

The hashtag symbol is usually above the number 3 on your keyboard and looks like this #. This little # is used to categorize tweets.  You mark keywords of your tweet by placing the # directly in front of a word, like this  – #world cup.

Hashtags enable people to find information on specific topics.  So someone looking for information on this year’s World Cup Soccer can use the hashtag symbol to find tweets about World Cup Soccer.  How do they do this ? On your Twitter account at the top menu line you see # discover.  Click on this to use the # symbol to look up information.

Hashtags can also allow you to participate in Twitter discussions of interest to you.  This is a way to find like minded folks to share your views with.

Tweets that have # receive far more engagement on Twitter because they are easier for people to find.  Use your hashtags wisely though.

Don’t load up your entire tweet with hashtags as can be annoying to folks who click on your tweet only to find it’s not relevant to what they wanted to see.

Be sure to place the # in front of your keyword or words, like this  – how #social#media can help your business.

Stats show that using 2 carefully placed has tags is an optimal number in a tweet.

So next time you tweet, be sure to include your hashtags and you should find your Twitter response rate increase !

 

Be sure to follow Successful Social Media’s Twitterish Tips board on Pinterest. Just click on the board title in the picture below to find our board for many useful Twitter Tips and Advice.

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