Tag Archives: Pinterest

Successful Social Media Tip of the Day . . . Why use Pinterest for Business ?

Recently I saw a business person ask this question in a Social Media LinkedIn Group “What can I use Pinterest for

in business, honestly I can’t think of a single way to use it . . .  

Well, here are a few tip to using Pinterest for your business.

image

 

Pinterest is a free social media platform in which you have a profile and can show your business website in the profile which is displayed at the top of the page above your boards.  Yes, Pinterest is like having a big board in which you pin things and ideas you like.  If you think Pinterest is only good for baby pictures and bridal shower ideas, WRONG !

When used to it’s max, Pinterest is like free advertising .  Especially now since Pinterest has added the feature of being able to message your followers and specific groups of pinners.  You can also add your business logo to pins.

To understand the value of Pinterest, you must understand its use. Pinterest is a visual social media platform so for businesses that have products to showcase, it’s a win-win.  But every business can find some value in it.  Pinterest  is easy to learn and easy to use.

Start off with building your profile. Use a photo which relates to your brand, it can be your business logo, product or yourself. Be sure the photo is of good quality. Make sure you utilize all the space in the profile, it’s not a lot of space so be specific and on point with the message you want visitors to see. Use  some of that profile space  to go to listing important URLs for your other social media platforms such as your website, blog or even LinkedIn if you are a service business such as a attorney office. Always check your URL to make sure the link works.

Next, develop 5 boards to start with.  You don’t need to go crazy pinning but you do need to have a point to the board and be consistent with the content.  If you have an internet only business, use one board to display your products.  Make sure you include prices on the pins and your business logo if you have one.  Use your product photos from your website.  Now check your website out – every product should have a PIN button so visitors can PIN your product to their own boards.

Besides your product board, have a couple of fun boards that relate to your product.  If you sell phone cases for example, have a board with tech gadgets or a DYI craft board.  The more colorful and fun you make your boards, the more followers you will develop.

Pinterest is about community, a give and take of ideas and exchanges which can result in the sale of your product.  Even if you do to have a ‘product’, Pinterest is still valuable.  For example, Successful Social Media is on Pinterest.  We feature boards with different social media platform and info graphics.  So someone interested in learning about Instagram or Twitter, I can refer them to one of our boards on Pinterest to find valuable information to help them understand a particular social media platform.  Pinterest is also a great way to find like minded souls.  I have met many other social media businesses and consultants through Pinterest that it could be considered a Networking source for service type businesses.

Even the local storefront business can use Pinterest in unique ways.  They can start a community board which features local events and happening around their town.  Visitors will learn they can count on your Pinterest to see and find out about the latest community events.

Remember Pinterest around the holidays !  Consumers are always on the lookout for the best holiday recipe to impress their in-laws at Thanksgiving.  New Years Eve and the 4th of July, add a Fireworks board.  Many are looking for photos of fireworks around those holidays to put on invitations or simply to Pin themselves.  Not only are fireworks eye catching and colorful, when they get re-pinned, your company name will now be circulated to a whole new audience.

Be interested in your followers.  Check out their boards and re-pin pins that are useful to you.  You might get inspiration for a new board of your own!  Follow other companies you may want to do business with.

Keep in mind, the goal of Pinterest is to share your product and be social.  The more you pin, the more creative ways you will think of to use Pinterest.

Feel free to contact Successful Social Media for assistance in setting up your Pinterest account for free !

and please feel free to share or like this post if you found it useful.

 

 

Successful Social Media Tip of the Day . . . Marketing with Social Media

You have a business and have started a blog or maybe have a blog page on your business website.  You are not sure what to do now but you are interested in using Social Media to help market your brand or service.

The first thing you need to do is link all your social media accounts to your blog.  In WordPress, the feature is called Publicize.  This is listed under the Publish menu.  Click on Publicize to add and delete the sites you want your content linked to.

The benefit of linking social media sites is it can help you develop a large following.  Let’s look at Facebook first. If you already have a personal Facebook account, add your blog links to your account so friends can visit your website or blog. This will give them an opportunity to share with their friends who might share again and so on.  This can give your business a following fast.

Tumblr is another good source to share content on.  Tumblr actually allows you to use Tags on keywords so people searching will find your content if you have the right keywords. Remember, every time someone reflags your post, a whole new audience is getting a chance to see your content and reblog it again !

Millions use Twitter everyday to look for anything and everything.  When using Twitter, make sure you use a hashtag in the tweet.  Hashtags are what people use to search for content.  Also, try to talk about topics which are currently trending.  Let’s say you have a retail flower shop, you wouldn’t want to talk about summer gardening tips in December.  Instead post content on holiday decorating ideas or how to winterize outdoor plantings.

Pinterest is another great way to show your personal side to your business and show your products at the same time. Create boards with interesting titles, have some fun boards as well. Pinterest is a totally visual social media experience so make it count.  If you sell pool supplies, have a board with exotic waterways and eye catching waterfalls. You can intersperse your product in between your beautiful visuals that people will hopefully Pin to their boards.  Any Pin you make, your name and  ID will be attached to it so when people re-Pin it, your name gets floater with it!

Other ways to attract a following in social media is to follow through on your followers.  What does that mean?  Take note of who has followed you on all your social media platforms, not just Twitter and see if they have relevance to what you are trying to do. Interact with them by following back, sharing or liking their content.

Quick Tip – If you have someone follow you on Twitter, check to see if they are on Facebook, Pinterest, Tumblr or LinkedIn or any other social media sites you have.  This will help you build your audience in all of your social media platforms at the same time.

Get involved with your Analytics.  The data doesn’t lie. If you wrote content that got the most shared responses you may want to follow up with another post along the same content idea.

Makes sure to follow other blogs so you can share links.  Finding popular blogs and following them could lead to a link to you being shared and having that blog population give you the broad exposure you are looking for.

Last but certainly not least, Don’t give up! Don’t ever give up!  You need to keep posting content, fine tune your message and keep your social media platforms relevant.  Keep reading your Stats to know when you are reaching people and when you are not.  This will help you become successful at marketing your business using Social Media !

Please feel free to share this post if you found it useful.

 

Dew

Dew

Successful Social Media Tip of the Day . . . How can Content Marketing help your business?

Everyone is talking about Content Marketing.  What is content marketing and how can you use it to help your business grow?

Content marketing is marketing in which you create media to share through social media channels to help gain a boarder customer base.

You do not have to be a marketing person to create a content marketing plan for your business. Start off simple using your social media platforms to create interesting  and useful content your customers will want to share.

How do you come up with a content marketing plan?

To start with you must decide what your goal is.  This will help narrow your content choices to post. Decide what types  of marketing visuals  you are comfortable using.  Visual content includes  videos, podcasts, info graphics and e-books to share.  Don’t worry about being super creative. With so many web based tools out there today  to help, it is much easier to create graphic material than you may realize.

Next decide what social media platforms would suit your business the best.  You may not know this at first so try different platforms and pay attention to the analytics.  Some social media platforms have there own built in analytics or ‘stats’ like WordPress. If not, sign up for Google analytics which is an excellent source to show you what content is working for you and what content isn’t.  You cannot possibly know this information without looking at your Stats.

Most people know about the social media platforms of Twitter and Facebook.  There are many more that are gaining popularity especially in certain demographic areas such as Tumblr with younger audiences, Flicker, Pinterest and don’t forget about YouTube. Many an entrepreneur have started out on YouTube.

The most successful content marketing is consistent with a high quality of reliable information that is useful to viewers in solving  problems or just plain good to know stuff!

For an example of content marketing lets say you own a local consignment store which sells mostly clothes and accessories.  Your content marketing may consist of posts that feature helpful hints to organize your closet, how to pick the right colors to wear or feature fashion trends for the upcoming season.  Once you find your post, use your social media accounts to post to.  Start a Pinterest board featuring vintage clothing and your helpful tips.   You could also create Pinterest boards for customers to Pin.  Encourage viewers to Like or Share your content.  Make sure if you blog to add social share button for viewers to share your post.

Don’t forget about seasonal holidays and local events to include in your social media content marketing plan. Learn how to use hashtags to maximize your impact on Twitter.  

Content marketing is a great tool for all businesses to utilize, especially if you are just starting out and have little or no advertising budget.  You don’t need big bucks to create a larger presence with social media.  Your content marketing should be helpful, fun and social to put your business out there in the world to compete with the big guys.

 

 

Successful Social Media Tip of the Day . . How to Post a Pin from Pinterest in your WordPress Blog

 

Have you wanted to take a Pin from your Pinterest boards and post it to your blog?  It is quick and easy to do if you know how.  

Here is a How  To in 10 Easy Steps – 

1. Go to your Pinterest board and find the Pin you want to post on your blog

2. Click on the Pin then click on the box near top right of Pin with the pencil in it

3. You will see the URL down at the bottom of the Pin

4. Copy the URL by using Control C or through the Copy option from your Edit menu

5. Go to your blog and start a new post

6.  Type your Post Title and post. When you are ready to insert Pin link, click on the Add Media box on left side of Post page

7. Before you insert your link make sure to leave your cursor where you want the link to appear in your post

8. Click on the Insert from URL

9. Paste your URL into the box using Control V or the Paste option from your Edit menu

10. Click Insert Into Post on bottom right side of screen

http://www.linchpinseo.com/infographic-pinterest

 

And Bravo ! You have added your Pin to your WordPress blog post !

Try it out !  Please retweet and share this if you found it to be useful !!