Successful Social Media

Helping small business have a larger social media presence


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SEO stands for search engine optimization.  If you have a website or blog, knowing a little bit about SEO will be a benefit in aiding of the design and content for your site.  Google is a top indexer on the web at this time.  Here are a few things to know:

 

Each time someone does a web search, the search engine, such as Google will pull up the most relevant information to match that search.  Here is how Google indexes for the web.

Google has little spiders or bots, they call them Googlebots.  These Googlebots crawl out on the web, over billions of pages. They use an algorithm process to determine which sites to crawl too.  When they discover new or updated pages, it will look for links on the pages and add them to the list of pages to crawl on Google’s  Sitemap.

Google does have tools such as AdWords but it will not use that to find pages.  All this searching is used to update the Google index.

After finding your page, Google will index it.  This is a process which will put every word on your page and its location in an index. Keywords and key content tags like Title tags will rank higher in the indexing process.

Google uses over 200 attributes when a search inquiry is made. One of the most important attribute is Page Rank.  Page Rank shows the relevancy of your page to Google.  The way to increase your page ranking is to have links from other websites link back to your site.   Google does not rate all links as equal and Google is good at identifying spam and other negative practices so they give  searchers  the best results possible.

One of the way Google does this is with the Google Autocomplete is a tool  that helps searchers save time by doing several things.  It will automatically correct misspelled words, save past poplar search inquiries and will display common terms relevent to the search. Why is this important to you ?

Google’s web crawlers or Googlebots use the keywords generated by the Autocomplete features. If your page ranks high, it is because the Google algorithm determined your content relates to their keyword in a more relevant way than other sites.  This is a good thing, a very good thing to achieve.

There are many things you can do to improve your chances of ranking higher and being indexed by Google.  Here are just a few to note.

1. When  your website is ready, you can submit a site map go Google.  Why do this ?

A site map will help Google know all your pages and URLs on your site which might not be uncovered by Google in the regular web crawl process. This is particular helpful if your site is new.  It will allow Google to rank you much faster.

2. Make sure your content is of quality information.  It should be clear, useful and accurate.  Double check for grammar errors and misspellings.

3. Check for broken links.  Google doesn’t like that.  Remember, some links can go bad, so plan a quick weekly review of site links.

4. Chart out your site so it makes sense in a hierarchy. If you use dynamic pages, do not use to many.  Search engines like static pages better.

5. Test your site in different browsers  to make sure it works the same in every browser.

6. Make sure your site load time is optimal.  Google will not show you in search results if your pages take too much time to load.

7.  Use Google’s robots.txt to make sure advertisements are not affecting search engine rankings.

8. Avoid tricks to try to boost ranking.  Be yourself on your website, this is the best way to show your value and it is an honest way to have useful and engaging content.

Knowing a little SEO can go a long way in assisting your web efforts.

Please share or like this post if you found it useful!

Do you who Eli the Computer Guy is ?  That’s ok if you don’t.  He has a YouTube Tech Blog with tons of awesome information.  Here is his recent YouTube video on Keep.Google.com .  This is a very cool app that you can use with all your mobile devices and how they interact to save you time.

Click on the link  http://buff.ly/1nzUeBR  to view his YouTube video.  I wanted to embed the video in the post so you don’t have to click on the link but I think this will be my next blog post – How to embed videos on your blog !!

Happy Blogging !

 

 

 


Successful Social Media Tip of the Day . . . What is Google Ad Words and How to Use Them

Are you looking to grow your on-line business ?  Do you want to attract more customers to your website ?Google AdWords can help people find your business on-line ! If you are already spending money on advertising, why not do it on the web? In order to start using Google AdWords you must first have a Google account.  You can open a Google account for free.  Go to Google.com to do this.

Here is a brief overview of what Google AdWords is and how to start using it today!

To start, go to Google AdWords to open your business account.  It’s free to sign up.  The only time you pay is if somebody clicks on your ad.  You set the budget for your account.   Start off with as little as $10.00 a day.  Google will measure each campaign and let you know how many clicks on Keywords you had by sending you monthly stats.   Use AdWords to target a local area only or a worldwide audience.  Google also allows starting or stoping your campaign whenever you want.

After have signing up, it’s time to write your Ad.  This might be tough for some but remember these few key points -

 – Keep in mind your Keywords which should match search words a consumer may use to find your business

 – Know your goal of who are you trying to reach, this will help develop Keywords

 – Using more general Keywords will attract a larger base but will also put you with a lot of competition, using more specific Keywords will narrow the base but may boost potential sales for the particular product or service you are selling

 – Do not over do the Keywords, a good number is between 5 and 20 per ad

 – Make sure you match your ad to your landing page so when consumers go to your website they are familiar with what they are seeing

 – Include all relevant information someone needs to decide if they are interested.  Don’t leave out prices or special offers from your ad that  you may have on your website

 – Let consumers know what makes your business special.  Do you have the most colors, best quality or variety, special shipping ? Let them know

 -Think like your customer and use phrases or words they might be using to search for your business

 – Keep to the point but be descriptive enough to give a full picture

Google AdWords has several different Campaigns you can choose from.  The campaign type determines where consumers will see your ad.  The campaign sub-type determines the types of ads you can design.  Google’s campaign types are based on Google’s advertising network which include Google sites and websites.  

Each Google campaign type offers various options which you can find more information about each campaign in more detail at https://support.google.com/adwords . The three main campaign choices are  “Search Network Only”, “Display Network Only”, and “Search Network with Display Select”.

Next you need to set your budget.  You do this through clicking on the Campaigns tab.  Select your campaign type and scroll down to Budget.  Choose from either an individual daily budget or a shared budget. Be sure the Save.  Be sure to keep monitoring your account to make sure you are not limiting yourself and loosing potential clicks with too low a budget.

There is much more to Google AdWords than you have time to read about here in this post today.  

Try your first campaign with Google AdWords.  Pay attention to their ‘Stats’ and adjust your campaign accordingly.  We would love to hear how it goes !

Please feel free to Tweet, Share or Like this post if you found it useful.

Google on Folks !

 


Successful Social Media Tip of the Day . . SEO Optimization Tips for a WordPress Blog

Everyone wants SEO optimization of course but how do you get your blog to be noticed by Google’s little spiders ?  Google isn’t the only search engine out there to optimize for but it is the most used. There are a few things to know about SEO and Google.

 – When someone starts a search, they type in a few key words.  Google then checks its index and displays the first 10 sites with that topic.  

 – Google is constantly changing its algorithms so you can’t figure out how the spiders decide what to index but there are a few things that can help you with your SEO optimization with Google.

 – Spiders like to crawl so make sure your site doesn’t have any broken links which will make it more difficult to index.  Check your links on a regular basis to make sure your links are working correctly.  Things happen and links that may have worked at one time could need an update.

 – Your site title should have Keywords in it that relate to what you are trying to do.  A Keyword is a word that could make a match in the Google Search Engine database and make your chances to come up higher in a search greater.

 – Spelling and grammar need to be correct and free of typos.  Before you publish, check, re-check and then check again before you hit that button.  It may take a little more time but it could help your SEO if you correct an error before it hits the internet.

 – Google looks for pages that are helpful and interesting.  They do this by recording how long a visitor stays on your page and how many pages of the site they actually visit and if they share your content on other social networking sites such as Twitter and Facebook.

 – Be specific when writing your post.  The more you can narrow down what you are trying to write about the easier it will be to optimize.  For example, if you are selling baby clothes and you want your website to come up in a Google search, that is a very broad search term and your chances of coming up in the search will be next to impossible unless you are a known name brand.  Try narrowing it down from ‘baby clothes’ to ‘the Designer name, size 7 pink dresses.  This will help you come up higher in searches  using Keywords.

Mastering SEO is a way you can help your business site attract more of the customer base you need in order to succeed!  Don’t forget your Google analytics.  Check out your stats to see what is working for you.  It’s free, all you need to do is activate a Google account to get your Google stats.  

Feel free to ‘Like’ this post or share it on Twitter if you found it useful!

 


Successful Social Media Tip of the Day . . Using Trending Topics

 

Skyward

Skyward

You have heard the term Trending Topics before.  To be successful with your social media you should be aware of the day’s trending topics in your field.  Three sources for these are Google+, Facebook and Twitter.

Twitter is easy to see the trending topics.  Twitter runs a topic feed on left hand side of the page.  Twitter trends can change rapidly and make it hard to follow what’s really trending.  Follow the current news or major events happening and see where the Twitter conversation is before you decide it’s a trend.  Twitter trends show what is being talked about not what  the most popular things people are searching for so be aware of that difference.

Google+ has a What’s Hot section for trends on Google+.  The difference with Google+ is you have to search for a trend first and then Google+ will show the posts that are getting the most shares and comments.  This is nice because you can search for a topic you think may be relevant to your marketing strategy and find out what’s trending with that topic.

Trending Topics are important to your social media marketing plan.  In order to be successful in social media, you should be aware of what is trending in your industry and in life in general.  What’s hot today may not be tomorrow so stay on top with these 3 resources and you will be glad you did. 

Check out https://www.viralheat.com/blog for more information on social media topics !


Successful Social Media Tip of the Day . . 10 Good SEO Terms to Know

If you Blog or have a website you need to know about SEO.  SEO is Search Engine Optimization which is a process of optimizing your pages so they appear in web searches.  There are many SEO terms to know so we will just start with 10.  First, you need to know that SEO is one of the two sections of SEM which stands for Search Engine Marketing. SEM is marketing products and services through search engines. SEO and PPC are the two sections of SEM. PPC  stands for Pay Per Click which is purchasing clicks from search engines from sponsored listings.  Now that you understand that, here are 10 terms to know – 

1. Web Crawler – is a spider that goes out into the internet to browse for Search Engines and hopefully comes up with new web pages and links for the Search Engine to index.

2. Cloaking – this is the process of showing different content to search engines and people all from the same  web page. The reason for doing this is to get the page ranked for certain keywords and then use incoming traffic to promote unrelated services or products.  This is considered ‘spamming’. Not a good thing to be doing.

3. Backlink – is a hyperlink on another website directing back to your website. This has influence on search rankings and it important for your SEO.

4. Page Rank – this is what Google uses to gage the importance of a page.  This algorithm measures the link from one page to another and the more links you have gives the page more value deeming it trustworthy and therefore important.

5. Linkbait – this is when content on websites or blogs try to attract as many backlinks so it can to improve it’s own search ranking. 

6. Title Tag – This is your websites title which is extremely important to Google’s search algorithm.  You should have keywords in it.  You can see any web page title tag at the top of your browser.

7. Meta Tags – These are within the HTML code and tell search engines more detail than the title tag about your page content.

8. SERP – stands for Search Engine Results Page and this the page Google shows you when you are doing any search. This is important to your ranking in the SERPs and will determine the amount of traffic your site will receive.

9. Keywords – these are words that search engines use to index and rank content from the tiny little spiders or bots that are out there doing the heavy work.

10. Anchor Text – is text of backlinks that are clickable on your web page.  Keyword Anchor Text will help your SEO because it  helps  Google make the connection of keywords from your content and associate it with your website.

There are many more important terms when it comes to SEO but knowing a few basic ones helps get you started in the right direction. 

Was this post helpful ?  Please feel free to comment.

Happy SEOing !

 

 

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