Tag Archives: Google

Successful Social Media Tip of the Day . . . Good SEO Practices

Are you trying to boost your SEO for your Blog or Website?

Fall Traditions

Fall Traditions

Start with good SEO practices to enhance your rankings and search engine visibility. Here are a few tips to try -

1. Are your post to long ? In today’s busy world, our attention is drawn in every direction 24 by 7 hours a day.  We don’t have the time to read long winded posts that keep restating the obvious. Most of us have become experts at skimming articles or posts to pick up the most important take aways.  A good average is between 300 and 1000 words per post.

2. Have you been posting?  Don’t let your site go stale. Google likes a site to be fresh and see that action is happening on it.

3. Are you duplicating your content somehow on your site ?  This confuses search engines. I am guilty of this with photos sometimes so be aware of placing content in more than one area on your site.

4.  Are you linking to other sites ? The best links are in-bound links but you can also link to other sites you like and try not to link to spam type sites which could lead to a bad link.

5. Are you using a site map so search engines can find all your pages?  All your pages should be linked with a HTML link. Avoid using to much JavaScript which can be difficult for search engines to navigate.

6. Are you checking your links ?  Links can go bad and search engines do not like broken or bad links.  This is another reason to be careful if you are posting content from other  websites.  Their content  could end up becoming unsupported and now you have the content on your site.

7. Are you using a social media analytics tool to discover which content is being shared the most? There are many analytic tools out there.  Depending on what social media sites you use the most, many offer their own free analytic dashboard.  WordPress, Twitter, Pinterest and Facebook all do.

8.  Have you verified your site with Google ?  You can do this for free through Google’s Webmaster Tools. This will give you information about traffic through your site and it’s free of course!

Improve your SEO with good practices and keep posting ! Search Engines like Google or Bing like to crawl all over new content.  Happy Indexing !

Successful Social Media Tip of the Day . . . SEO Tips for WordPress

SEO or Search Engine Optimization is a way to have search engines notice your site.  There are good SEO practices know as “white hat” and bad SEO practices known as “black hat”.  You want to stay on the “white hat” side.  Here are a few ideas to help your SEO . . .

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Page Rank – good SEO practices will raise your page rank position and help your website get noticed. How do you do this?

Google is one of the largest search engines with the most search traffic on the web.  Google uses a formula to create a Page Rank for web pages.  This assigns a value to your content based on Google searches.  The exact formula is secret but there are a few knowns about Page Rank.

- links to other sites – more isn’t always better – Google likes to see links to pages with high page ranking, the higher page rank of the links on your site, the better off you will be.  Just having a lot of links that do not lead to sites with value will not help your Page Rank.

- links back to your site – this is what you want to have happen, visitors linking back to your site will help your SEO

How do you find your Page Rank ?  If you use Google Chrome, you can add a plug in to your browser or use a Page Ranking website like http://www.prchecker.info

Don’t worry if you don’t get a page rank, if your site is new you may not have a rank yet. Also, keep in mind that the scores from page ranking websites are an estimation not the actual Google page rank score, Google keeps that secret!

To use the page rank checker you will need to know your URL which starts with the http://  or https:// for most sites.

Permalink – What about your permalink? WordPress gives each post something called a permalink. You can see your post permalink listed just under your post title in the post editor. If your post title has words in it like -the,a  or any non essential words that could mislead search engines, this is where you can remove those words and replace them with Keywords or simply just shorten the post title.  For example, if your post title is “the day I walked the dog by the store and got my big showbiz break”, the permalink would look like this – http:// xyzstore.com  / the-day-I-walked-the-dog-by-the-store-and-got-my-big-showbiz-break. You could edit the permalink to look like this instead – http://  xyz.com / day-I-walked-dog-got-showbiz-break.  (NOTE – there are extra spaces inserted into these examples in order to prevent them from actually being a link to a site).

SEO and images you use – don’t forget about any image you are using in a post – make sure to use keywords in the description of your image.  Be sure to fill in the details in your media library with the image title, alternative text -( which is for visitors using assisting devices to read website pages)- and a caption.

Categories – make sure the categories you are using are the correct.  WordPress automatically fills in the last category you used so if you have several on your site, make sure the right one is checked.  You can use as many of your categories as you like if they are appropriate for the post.

Lastly for today, Tags – this is just under the Categories Box on the right side of your post. Tags are a way for others to find your content. Searchers will use certain keywords to find what they are looking for on the web and your tags will help your content surface in searches.  Do not over use Tags, search engines and searchers will not like it if they are searching for vacation home and you tagged your post about feeding birds with a vacation home tag.  Most posts do well with search engines if they have between 3 and 10 tags per post. WordPress keeps a record of previously used Tags, just start typing the tag in the Tag Box and WordPress will automatically recall your tag so you don’t have to re-type the entire tag.

For search engines like Google – good SEO is honest SEO – no tricks, no spam, keep your content fresh and honest and you will find the search engines will like you.  

Feel free to share or like this post if you found it useful !

Successful Social Media Tip of the Day . . . Maximizing Your SEO on Google

SEO stands for search engine optimization.  If you have a website or blog, knowing a little bit about SEO will be a benefit in aiding of the design and content for your site.  Google is a top indexer on the web at this time.  Here are a few things to know:

 

Each time someone does a web search, the search engine, such as Google will pull up the most relevant information to match that search.  Here is how Google indexes for the web.

Google has little spiders or bots, they call them Googlebots.  These Googlebots crawl out on the web, over billions of pages. They use an algorithm process to determine which sites to crawl too.  When they discover new or updated pages, it will look for links on the pages and add them to the list of pages to crawl on Google’s  Sitemap.

Google does have tools such as AdWords but it will not use that to find pages.  All this searching is used to update the Google index.

After finding your page, Google will index it.  This is a process which will put every word on your page and its location in an index. Keywords and key content tags like Title tags will rank higher in the indexing process.

Google uses over 200 attributes when a search inquiry is made. One of the most important attribute is Page Rank.  Page Rank shows the relevancy of your page to Google.  The way to increase your page ranking is to have links from other websites link back to your site.   Google does not rate all links as equal and Google is good at identifying spam and other negative practices so they give  searchers  the best results possible.

One of the way Google does this is with the Google Autocomplete is a tool  that helps searchers save time by doing several things.  It will automatically correct misspelled words, save past poplar search inquiries and will display common terms relevent to the search. Why is this important to you ?

Google’s web crawlers or Googlebots use the keywords generated by the Autocomplete features. If your page ranks high, it is because the Google algorithm determined your content relates to their keyword in a more relevant way than other sites.  This is a good thing, a very good thing to achieve.

There are many things you can do to improve your chances of ranking higher and being indexed by Google.  Here are just a few to note.

1. When  your website is ready, you can submit a site map go Google.  Why do this ?

A site map will help Google know all your pages and URLs on your site which might not be uncovered by Google in the regular web crawl process. This is particular helpful if your site is new.  It will allow Google to rank you much faster.

2. Make sure your content is of quality information.  It should be clear, useful and accurate.  Double check for grammar errors and misspellings.

3. Check for broken links.  Google doesn’t like that.  Remember, some links can go bad, so plan a quick weekly review of site links.

4. Chart out your site so it makes sense in a hierarchy. If you use dynamic pages, do not use to many.  Search engines like static pages better.

5. Test your site in different browsers  to make sure it works the same in every browser.

6. Make sure your site load time is optimal.  Google will not show you in search results if your pages take too much time to load.

7.  Use Google’s robots.txt to make sure advertisements are not affecting search engine rankings.

8. Avoid tricks to try to boost ranking.  Be yourself on your website, this is the best way to show your value and it is an honest way to have useful and engaging content.

Knowing a little SEO can go a long way in assisting your web efforts.

Please share or like this post if you found it useful!

Link

Do you who Eli the Computer Guy is ?  That’s ok if you don’t.  He has a YouTube Tech Blog with tons of awesome information.  Here is his recent YouTube video on Keep.Google.com .  This is a very cool app that you can use with all your mobile devices and how they interact to save you time.

Click on the link  http://buff.ly/1nzUeBR  to view his YouTube video.  I wanted to embed the video in the post so you don’t have to click on the link but I think this will be my next blog post – How to embed videos on your blog !!

Happy Blogging !

 

 

 

Successful Social Media Tip of the Day . . . What is Google Ad Words and How to Use Them

Are you looking to grow your on-line business ?  Do you want to attract more customers to your website ?Google AdWords can help people find your business on-line ! If you are already spending money on advertising, why not do it on the web? In order to start using Google AdWords you must first have a Google account.  You can open a Google account for free.  Go to Google.com to do this.

Here is a brief overview of what Google AdWords is and how to start using it today!

To start, go to Google AdWords to open your business account.  It’s free to sign up.  The only time you pay is if somebody clicks on your ad.  You set the budget for your account.   Start off with as little as $10.00 a day.  Google will measure each campaign and let you know how many clicks on Keywords you had by sending you monthly stats.   Use AdWords to target a local area only or a worldwide audience.  Google also allows starting or stoping your campaign whenever you want.

After have signing up, it’s time to write your Ad.  This might be tough for some but remember these few key points -

 – Keep in mind your Keywords which should match search words a consumer may use to find your business

 – Know your goal of who are you trying to reach, this will help develop Keywords

 – Using more general Keywords will attract a larger base but will also put you with a lot of competition, using more specific Keywords will narrow the base but may boost potential sales for the particular product or service you are selling

 – Do not over do the Keywords, a good number is between 5 and 20 per ad

 – Make sure you match your ad to your landing page so when consumers go to your website they are familiar with what they are seeing

 – Include all relevant information someone needs to decide if they are interested.  Don’t leave out prices or special offers from your ad that  you may have on your website

 – Let consumers know what makes your business special.  Do you have the most colors, best quality or variety, special shipping ? Let them know

 -Think like your customer and use phrases or words they might be using to search for your business

 – Keep to the point but be descriptive enough to give a full picture

Google AdWords has several different Campaigns you can choose from.  The campaign type determines where consumers will see your ad.  The campaign sub-type determines the types of ads you can design.  Google’s campaign types are based on Google’s advertising network which include Google sites and websites.  

Each Google campaign type offers various options which you can find more information about each campaign in more detail at https://support.google.com/adwords . The three main campaign choices are  “Search Network Only”, “Display Network Only”, and “Search Network with Display Select”.

Next you need to set your budget.  You do this through clicking on the Campaigns tab.  Select your campaign type and scroll down to Budget.  Choose from either an individual daily budget or a shared budget. Be sure the Save.  Be sure to keep monitoring your account to make sure you are not limiting yourself and loosing potential clicks with too low a budget.

There is much more to Google AdWords than you have time to read about here in this post today.  

Try your first campaign with Google AdWords.  Pay attention to their ‘Stats’ and adjust your campaign accordingly.  We would love to hear how it goes !

Please feel free to Tweet, Share or Like this post if you found it useful.

Google on Folks !