Everyone is talking about Content Marketing. What is content marketing and how can you use it to help your business grow?
Content marketing is marketing in which you create media to share through social media channels to help gain a boarder customer base.
You do not have to be a marketing person to create a content marketing plan for your business. Start off simple using your social media platforms to create interesting and useful content your customers will want to share.
How do you come up with a content marketing plan?
To start with you must decide what your goal is. This will help narrow your content choices to post. Decide what types of marketing visuals you are comfortable using. Visual content includes videos, podcasts, info graphics and e-books to share. Don’t worry about being super creative. With so many web based tools out there today to help, it is much easier to create graphic material than you may realize.
Next decide what social media platforms would suit your business the best. You may not know this at first so try different platforms and pay attention to the analytics. Some social media platforms have there own built in analytics or ‘stats’ like WordPress. If not, sign up for Google analytics which is an excellent source to show you what content is working for you and what content isn’t. You cannot possibly know this information without looking at your Stats.
Most people know about the social media platforms of Twitter and Facebook. There are many more that are gaining popularity especially in certain demographic areas such as Tumblr with younger audiences, Flicker, Pinterest and don’t forget about YouTube. Many an entrepreneur have started out on YouTube.
The most successful content marketing is consistent with a high quality of reliable information that is useful to viewers in solving problems or just plain good to know stuff!
For an example of content marketing lets say you own a local consignment store which sells mostly clothes and accessories. Your content marketing may consist of posts that feature helpful hints to organize your closet, how to pick the right colors to wear or feature fashion trends for the upcoming season. Once you find your post, use your social media accounts to post to. Start a Pinterest board featuring vintage clothing and your helpful tips. You could also create Pinterest boards for customers to Pin. Encourage viewers to Like or Share your content. Make sure if you blog to add social share button for viewers to share your post.
Don’t forget about seasonal holidays and local events to include in your social media content marketing plan. Learn how to use hashtags to maximize your impact on Twitter.
Content marketing is a great tool for all businesses to utilize, especially if you are just starting out and have little or no advertising budget. You don’t need big bucks to create a larger presence with social media. Your content marketing should be helpful, fun and social to put your business out there in the world to compete with the big guys.