If you are starting a WordPress blog to promote your business there may be a few things you would like to know about SEO.
Although there are many search engines, Google is at the top of the list. When thinking about SEO (search engine optimization) you need to find what your focus is for your blog before trying to develop a SEO strategy. Trying to post content just to get ranked by Google will not get you far. So start by trying to identify what you hope to achieve.
Are you trying to -
Generate sales leads?
Bring brand awareness?
Bring product awareness ?
After you have identified your focus, you need to develop content. Search engines like to see honesty and at least one unique quality and relevancy in your content in order to index. These are the White Hat SEOs. Stay away from Black Hat strategies like mass submissions. Stay in good standing with Google and other search engines by not having broken links, no spamming and links to irrelevant sources.
Try to build in Keywords into your blog content. There are many web sources out there to help you find keywords to use. Goggle’s keyword planner, http://www.wordstream.com, http://www.spyfu.com and http://www.ubersuggest.org are just a few to try and get started with incorporating more keywords into your content. These keyword generators have the data on what word terms are searched the most when searches are performed.
Avoid canonicalization errors. This is when a search engine thinks a web page is a duplication. WordPress actually has plug-ins that will issue canonicalization commands and you may not even be aware this is happening. To avoid this, update your theme and try not to use to many plug-ins as this can cause problems.
Search engines are constantly changing their algorithms so we don’t completely figure them out. They do still place value on the sites that are visited most, how long visitors stay on a site and level of interest the content in searches.
Make sure you have a Google+ account and fill out the profile completely. Sync your WordPress blog with the Google account and assign yourself as author of your blog posts. This will show up in the Google SERP (search engine results page) and will boost you in Google rankings. You can check your SERP with Google SERP Rank Checker for free.
Another way to increase ranking is through inbound links which are referred to as backlinks or referrals. This is when others see you through links you may have left by commenting on a blog and click through back to your website or blog.
Make sure you help your blog or website get indexed by search engines by opening an account on the search engine and submit your site to be indexed.
Pay attention to Google Analytics and Google Webmaster Tools. To set these up, first set up the Google Analytics account. Once you do that, set the Webmaster Tool up through your Google account.
What does the Webmaster Tool help with ?
Canonicalization -It will tell Google your www. .com and your http:// .com are not duplicating content on two different URLs.
Increases the ability for Google to crawl around on your site
Provides more in-depth SEO analytics
These sources of valuable information will aid you in determining if you are going in the right direction with your content. Use social monitor/mention tools such as SocialMention.com and HootSuite to keep track of what work is being shared and on which social media outlets it is shared on such as Twitter and Facebook.
So above all else, be honest with your content and the more relevancy to the topic and usefulness your content has, the more likely it will be shared and indexed by a search engine.
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