Being a part of social media and using it to promote your business is all good but when a social media consultant says to you “your bounce rate has increased by 5 percent but your views are up !”. Would you know what they are saying to you ?
Social media analytics are a must do for any business that really wants to know if their social media efforts are paying off. It may be that there will be many new terms you may need to learn to understand what the analytics are saying.
Here are a few terms to get you started . . .
Vistors vs Views – A view is when a visitor loads or reloads a page from your site. A visitor is someone new who visits your site via a browser.
Referrers – this is when another site links to your site and a visitor on that site clicks on a link to your URL and lands on one of your pages.
Bounce Rate – is the number of visitors who landed on a page in your site and left that same page without exploring the rest of your site. If you have a high bounce rate, this could tell you that your site navigation is poor.
Pages per visit – this is the number of pages on your site that on average visitors view in one visit. This measurement can give you information on how engaged visitors are with your site.
Bandwidth - If visitors download files from your site, this shows the size of all the files which can be important because host services usually have a limit on bandwidth.
Where do you go to get some of this information?
If you have a WordPress site, the Stats section of your Dashboard will show you visit/vistors, views by countries, shares and search engine referrers among other important data.
Twitter and Pinterest both now have their own analytics which you can sign up for through your social media account. Another analytic must have for any starting site is Google Analytics. In order to set this up you need to have a Google account. Start by creating a gmail account if you do not have a Google account. Next, get your Google+authentication for your site. Through Google’s Webmaster Tools you can learn more about the many tools Google has to offer.
So next time a social media geek, like me says “the stats say your bounce rate is up 5 percent but your views have also been climbing” you will know what I’m talking about !
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If you are starting a WordPress blog to promote your business there may be a few things you would like to know about SEO.
Although there are many search engines, Google is at the top of the list. When thinking about SEO (search engine optimization) you need to find what your focus is for your blog before trying to develop a SEO strategy. Trying to post content just to get ranked by Google will not get you far. So start by trying to identify what you hope to achieve.
Are you trying to -
Generate sales leads?
Bring brand awareness?
Bring product awareness ?
After you have identified your focus, you need to develop content. Search engines like to see honesty and at least one unique quality and relevancy in your content in order to index. These are the White Hat SEOs. Stay away from Black Hat strategies like mass submissions. Stay in good standing with Google and other search engines by not having broken links, no spamming and links to irrelevant sources.
Try to build in Keywords into your blog content. There are many web sources out there to help you find keywords to use. Goggle’s keyword planner, http://www.wordstream.com, http://www.spyfu.com and http://www.ubersuggest.org are just a few to try and get started with incorporating more keywords into your content. These keyword generators have the data on what word terms are searched the most when searches are performed.
Avoid canonicalization errors. This is when a search engine thinks a web page is a duplication. WordPress actually has plug-ins that will issue canonicalization commands and you may not even be aware this is happening. To avoid this, update your theme and try not to use to many plug-ins as this can cause problems.
Search engines are constantly changing their algorithms so we don’t completely figure them out. They do still place value on the sites that are visited most, how long visitors stay on a site and level of interest the content in searches.
Make sure you have a Google+ account and fill out the profile completely. Sync your WordPress blog with the Google account and assign yourself as author of your blog posts. This will show up in the Google SERP (search engine results page) and will boost you in Google rankings. You can check your SERP with Google SERP Rank Checker for free.
Another way to increase ranking is through inbound links which are referred to as backlinks or referrals. This is when others see you through links you may have left by commenting on a blog and click through back to your website or blog.
Make sure you help your blog or website get indexed by search engines by opening an account on the search engine and submit your site to be indexed.
Pay attention to Google Analytics and Google Webmaster Tools. To set these up, first set up the Google Analytics account. Once you do that, set the Webmaster Tool up through your Google account.
What does the Webmaster Tool help with ?
Canonicalization -It will tell Google your www. .com and your http:// .com are not duplicating content on two different URLs.
Increases the ability for Google to crawl around on your site
Provides more in-depth SEO analytics
These sources of valuable information will aid you in determining if you are going in the right direction with your content. Use social monitor/mention tools such as SocialMention.com and HootSuite to keep track of what work is being shared and on which social media outlets it is shared on such as Twitter and Facebook.
So above all else, be honest with your content and the more relevancy to the topic and usefulness your content has, the more likely it will be shared and indexed by a search engine.
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Everyone is talking about Content Marketing. What is content marketing and how can you use it to help your business grow?
Content marketing is marketing in which you create media to share through social media channels to help gain a boarder customer base.
You do not have to be a marketing person to create a content marketing plan for your business. Start off simple using your social media platforms to create interesting and useful content your customers will want to share.
How do you come up with a content marketing plan?
To start with you must decide what your goal is. This will help narrow your content choices to post. Decide what types of marketing visuals you are comfortable using. Visual content includes videos, podcasts, info graphics and e-books to share. Don’t worry about being super creative. With so many web based tools out there today to help, it is much easier to create graphic material than you may realize.
Next decide what social media platforms would suit your business the best. You may not know this at first so try different platforms and pay attention to the analytics. Some social media platforms have there own built in analytics or ‘stats’ like WordPress. If not, sign up for Google analytics which is an excellent source to show you what content is working for you and what content isn’t. You cannot possibly know this information without looking at your Stats.
Most people know about the social media platforms of Twitter and Facebook. There are many more that are gaining popularity especially in certain demographic areas such as Tumblr with younger audiences, Flicker, Pinterest and don’t forget about YouTube. Many an entrepreneur have started out on YouTube.
The most successful content marketing is consistent with a high quality of reliable information that is useful to viewers in solving problems or just plain good to know stuff!
For an example of content marketing lets say you own a local consignment store which sells mostly clothes and accessories. Your content marketing may consist of posts that feature helpful hints to organize your closet, how to pick the right colors to wear or feature fashion trends for the upcoming season. Once you find your post, use your social media accounts to post to. Start a Pinterest board featuring vintage clothing and your helpful tips. You could also create Pinterest boards for customers to Pin. Encourage viewers to Like or Share your content. Make sure if you blog to add social share button for viewers to share your post.
Don’t forget about seasonal holidays and local events to include in your social media content marketing plan. Learn how to use hashtags to maximize your impact on Twitter.
Content marketing is a great tool for all businesses to utilize, especially if you are just starting out and have little or no advertising budget. You don’t need big bucks to create a larger presence with social media. Your content marketing should be helpful, fun and social to put your business out there in the world to compete with the big guys.
Everyone wants SEO optimization of course but how do you get your blog to be noticed by Google’s little spiders ? Google isn’t the only search engine out there to optimize for but it is the most used. There are a few things to know about SEO and Google.
– When someone starts a search, they type in a few key words. Google then checks its index and displays the first 10 sites with that topic.
– Google is constantly changing its algorithms so you can’t figure out how the spiders decide what to index but there are a few things that can help you with your SEO optimization with Google.
– Spiders like to crawl so make sure your site doesn’t have any broken links which will make it more difficult to index. Check your links on a regular basis to make sure your links are working correctly. Things happen and links that may have worked at one time could need an update.
– Your site title should have Keywords in it that relate to what you are trying to do. A Keyword is a word that could make a match in the Google Search Engine database and make your chances to come up higher in a search greater.
– Spelling and grammar need to be correct and free of typos. Before you publish, check, re-check and then check again before you hit that button. It may take a little more time but it could help your SEO if you correct an error before it hits the internet.
– Google looks for pages that are helpful and interesting. They do this by recording how long a visitor stays on your page and how many pages of the site they actually visit and if they share your content on other social networking sites such as Twitter and Facebook.
– Be specific when writing your post. The more you can narrow down what you are trying to write about the easier it will be to optimize. For example, if you are selling baby clothes and you want your website to come up in a Google search, that is a very broad search term and your chances of coming up in the search will be next to impossible unless you are a known name brand. Try narrowing it down from ‘baby clothes’ to ‘the Designer name, size 7 pink dresses. This will help you come up higher in searches using Keywords.
Mastering SEO is a way you can help your business site attract more of the customer base you need in order to succeed! Don’t forget your Google analytics. Check out your stats to see what is working for you. It’s free, all you need to do is activate a Google account to get your Google stats.
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