Successful Social Media

Helping small business have a larger social media presence


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Recently I saw a business person ask this question in a Social Media LinkedIn Group “What can I use Pinterest for

in business, honestly I can’t think of a single way to use it . . .  

Well, here are a few tip to using Pinterest for your business.

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Pinterest is a free social media platform in which you have a profile and can show your business website in the profile which is displayed at the top of the page above your boards.  Yes, Pinterest is like having a big board in which you pin things and ideas you like.  If you think Pinterest is only good for baby pictures and bridal shower ideas, WRONG !

When used to it’s max, Pinterest is like free advertising .  Especially now since Pinterest has added the feature of being able to message your followers and specific groups of pinners.  You can also add your business logo to pins.

To understand the value of Pinterest, you must understand its use. Pinterest is a visual social media platform so for businesses that have products to showcase, it’s a win-win.  But every business can find some value in it.  Pinterest  is easy to learn and easy to use.

Start off with building your profile. Use a photo which relates to your brand, it can be your business logo, product or yourself. Be sure the photo is of good quality. Make sure you utilize all the space in the profile, it’s not a lot of space so be specific and on point with the message you want visitors to see. Use  some of that profile space  to go to listing important URLs for your other social media platforms such as your website, blog or even LinkedIn if you are a service business such as a attorney office. Always check your URL to make sure the link works.

Next, develop 5 boards to start with.  You don’t need to go crazy pinning but you do need to have a point to the board and be consistent with the content.  If you have an internet only business, use one board to display your products.  Make sure you include prices on the pins and your business logo if you have one.  Use your product photos from your website.  Now check your website out – every product should have a PIN button so visitors can PIN your product to their own boards.

Besides your product board, have a couple of fun boards that relate to your product.  If you sell phone cases for example, have a board with tech gadgets or a DYI craft board.  The more colorful and fun you make your boards, the more followers you will develop.

Pinterest is about community, a give and take of ideas and exchanges which can result in the sale of your product.  Even if you do to have a ‘product’, Pinterest is still valuable.  For example, Successful Social Media is on Pinterest.  We feature boards with different social media platform and info graphics.  So someone interested in learning about Instagram or Twitter, I can refer them to one of our boards on Pinterest to find valuable information to help them understand a particular social media platform.  Pinterest is also a great way to find like minded souls.  I have met many other social media businesses and consultants through Pinterest that it could be considered a Networking source for service type businesses.

Even the local storefront business can use Pinterest in unique ways.  They can start a community board which features local events and happening around their town.  Visitors will learn they can count on your Pinterest to see and find out about the latest community events.

Remember Pinterest around the holidays !  Consumers are always on the lookout for the best holiday recipe to impress their in-laws at Thanksgiving.  New Years Eve and the 4th of July, add a Fireworks board.  Many are looking for photos of fireworks around those holidays to put on invitations or simply to Pin themselves.  Not only are fireworks eye catching and colorful, when they get re-pinned, your company name will now be circulated to a whole new audience.

Be interested in your followers.  Check out their boards and re-pin pins that are useful to you.  You might get inspiration for a new board of your own!  Follow other companies you may want to do business with.

Keep in mind, the goal of Pinterest is to share your product and be social.  The more you pin, the more creative ways you will think of to use Pinterest.

Feel free to contact Successful Social Media for assistance in setting up your Pinterest account for free !

and please feel free to share or like this post if you found it useful.

 

 

Dropbox’s Mailbox for iOS updated with new languages, support for opening Passbook, printing, more

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ssmralluzio:

Good information, thanks for putting the app link in your post !

Originally posted on 9to5Mac:

The popular Dropbox-owned email client Mailbox received a notable update today bringing a list of new supported languages as well as additional features.

In addition to English, Mailbox is now translated into the following languages: Chinese (both Simplified and Traditional), Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese (Brazilian), Russian, Spanish (both European and Latin American), Swedish, and Thai.

The update also adds support for Apple’s Passbook platform. Previously, emails containing Passbook files would prompt an “Open in…” dialog with Mail and Dropbox supported, but the new version of Mailbox allows users to open Passbook files right in the Passbook app from the email as you would expect.

The update also includes a list of other changes including support for printing emails, viewing spam folder emails, spam filtering, adding stars to emails, using military time, and more.

Mailbox for iPhone and iPad is available for free on…

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SEO stands for search engine optimization.  If you have a website or blog, knowing a little bit about SEO will be a benefit in aiding of the design and content for your site.  Google is a top indexer on the web at this time.  Here are a few things to know:

 

Each time someone does a web search, the search engine, such as Google will pull up the most relevant information to match that search.  Here is how Google indexes for the web.

Google has little spiders or bots, they call them Googlebots.  These Googlebots crawl out on the web, over billions of pages. They use an algorithm process to determine which sites to crawl too.  When they discover new or updated pages, it will look for links on the pages and add them to the list of pages to crawl on Google’s  Sitemap.

Google does have tools such as AdWords but it will not use that to find pages.  All this searching is used to update the Google index.

After finding your page, Google will index it.  This is a process which will put every word on your page and its location in an index. Keywords and key content tags like Title tags will rank higher in the indexing process.

Google uses over 200 attributes when a search inquiry is made. One of the most important attribute is Page Rank.  Page Rank shows the relevancy of your page to Google.  The way to increase your page ranking is to have links from other websites link back to your site.   Google does not rate all links as equal and Google is good at identifying spam and other negative practices so they give  searchers  the best results possible.

One of the way Google does this is with the Google Autocomplete is a tool  that helps searchers save time by doing several things.  It will automatically correct misspelled words, save past poplar search inquiries and will display common terms relevent to the search. Why is this important to you ?

Google’s web crawlers or Googlebots use the keywords generated by the Autocomplete features. If your page ranks high, it is because the Google algorithm determined your content relates to their keyword in a more relevant way than other sites.  This is a good thing, a very good thing to achieve.

There are many things you can do to improve your chances of ranking higher and being indexed by Google.  Here are just a few to note.

1. When  your website is ready, you can submit a site map go Google.  Why do this ?

A site map will help Google know all your pages and URLs on your site which might not be uncovered by Google in the regular web crawl process. This is particular helpful if your site is new.  It will allow Google to rank you much faster.

2. Make sure your content is of quality information.  It should be clear, useful and accurate.  Double check for grammar errors and misspellings.

3. Check for broken links.  Google doesn’t like that.  Remember, some links can go bad, so plan a quick weekly review of site links.

4. Chart out your site so it makes sense in a hierarchy. If you use dynamic pages, do not use to many.  Search engines like static pages better.

5. Test your site in different browsers  to make sure it works the same in every browser.

6. Make sure your site load time is optimal.  Google will not show you in search results if your pages take too much time to load.

7.  Use Google’s robots.txt to make sure advertisements are not affecting search engine rankings.

8. Avoid tricks to try to boost ranking.  Be yourself on your website, this is the best way to show your value and it is an honest way to have useful and engaging content.

Knowing a little SEO can go a long way in assisting your web efforts.

Please share or like this post if you found it useful!

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