Successful Social Media

Helping small business have a larger social media presence


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Algorithms can make better predictions than people, except when they don’t.

Click on the link  below picture to read Thomas C Redman’s post in the Harvard Business Review about predictive nature of Algorithms  -

 

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Algorithms Make Better Prediciation except when they don’t


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Do you feel you are always looking for great content or have a hard time keep all your resources where you can easily use them?  There are many social media content marketing tools out there to help unclutter the social media mess that can sometimes build up.  Whether it’s keeping track of tweets or putting together presentations that multiple people need to work on that are in different states,  here are 8  tools to try out.  Most are free.

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1. Buzzsumo is a free and paid content marketing app that will help you find the influencers in any topic, track your competitors and show you what the most popular shared content currently is.  For content insights, Buzzsumo will show you the total shares across various social media platforms like Facebook, Twitter, LinkedIn, Google + and Pinterest. You can apply filters to narrow your search for certain timeframes from 24 hours up to a year.  You can also filter by type of post you are looking for such as videos, info graphics, interviews and more.  Buzzsumo will analyze content performance and show you what is the most popular using Keywords to search topics.

2. Listly is a fun way to compile list on certain subjects.  You can follow other creators lists and create your own list which subscribers can add content to.  The content can be shared and voted on.  Listly is a good way to  keep track of resource lists, track of media publicity for your business and it’s free to sign up.

3. Buffer app will create a queue to let you share articles throughout the day on your social media platforms.  This is great for writing a bunch of posts when you have time and let Buffer spread out the posting.  Buffer  can give your post a short link,  analyze how well your posts are doing and tell you how many have clicked on your links.

4. Prezi is a cloud based app that enables you to give presentations right from your iPad or iPhone.  It is convenient to collaborate with co-workers who might be at another location.  You can manage privacy and sharing abilities.  They do have enhanced image editing and support.  A free trial offer for a month to try it out.  Good for businesses that give many presentations.

5. Ubbersuggest is a Keyword content search tool.  Input your keyword, choose your language and your search options  from the web or specific places such as the News or Videos.   You can keep your searches for later reference.  It’s free to use and can generate many leads for those days you need a little help finding topics.

6.  Gravity crawls and indexes web content and determines relevancy on what is a trending topic.  Gravity will show you content based on what you engage with the most on line to help you find the most shared and popular content. They use page views, social counts and uniques to help accomplish their indexing relevancy.

7. TweetDeck can monitor multiple timelines from you social media platforms.  Use TweetDeck to schedule your tweets, receive alerts for new information or  tweets and use it to create searches on various things like trending topics and hashtags.  Keep track of all your searches and activity in one place and of course, it’s free.

8. MailChimp is a source to get insights about your subscribers social media engagement. Send automated emails and keep records of important conversations.  MailChimp will help you target your email mailings with best send time optimization suggestions and help your analyze your customer base.  MailChimp has a free plan for up to 12,000 emails and 2,000 subscribers.  After that fees will apply.

 So get organized, try these tools to see if they make your social media part of the day a little easier and feel free to share or like this post if you found it useful !

 


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If you want to promote your product or service using social media, Videos are an excellent way to do this because most social media platforms are visual and a video can easily capture the viewers attention. So you want to do a video but don’t know where to start.

Desolate beauty

Desolate beauty

Here are a few tips to start you off:

1. First you need to define your purpose of your video – is it to sell a product, gain more brand recognition, establish a stronger connection with your customers ? Define and write out this objective so you can refer to it when things start to go off track.

2.  Know what kind of video you want to produce.  Once you have defined the video purpose you can move onto how you want to present that in video format. There are many kinds of videos, you can do a Q & A, testimonials, before & afters, educational, a tutorial, solve a problem, tell a story, present an interview or video about an upcoming event you are having.

3. Know who you are marketing to.  This may seem simple but knowing your customer base is important for sending the right message.   Your video already has your purpose defined, now you need an end goal.  Fill in the blanks to this question of  – if video does this________, then _______ should happen.  An example would be – If  I tell a story of how my business got started and the emotional road which lead to where I am today, then I am appealing to an emotional need of my consumer base that will help me gain more followers on my website.

4.  Use Keywords in the video language.  You can look up Keywords using web tools like wordtracker.com and Ubersuggest.org. Plan your language carefully. You don’t want to come across rehearsed or to scripted.  Most small business videos are best done when non-professionals appear in them.  People will relate better to you and your business.  Remember, we are talking about Social Media Videos not TV ads.  That’s is entirely a different ball game.

5. Communicate in the first few seconds of your video what it is all about and let people know why they should continue to watch.  Don’t beat around the bush with a lot of wordy phrases.  The more visual and creative you keep your video the longer folks will watch.

6. Keep your video short – between 1 and 2 minutes is a good place to start.  The more traffic and sharing you get for your videos, the longer you can start to make them.

7.  Have a Call to Action – always let the viewer know what you would like them to do after they have watched your video – do you want them to like your page, visit a website, sign up for a newsletter, subscribe to your YouTube channel?  Let them know.  Also, it is important to let viewers know what will happen when they do what your are asking.  For example, don’t surprise or spam people – let them know when they visit your site they can expect to see  __________.  Or if you are looking for followers, you may want to let them know, if you follow, we will follow back or send a coupon, anything that you are planning to do for the folks who supported you.

8. Use Vine or Instagram to quickly and easily post your videos.  You do not need an expensive camera or a studio, iPhones and most smartphones are the easiest way to shoot and share almost immediately.  If you didn’t like your first try, just delete and shoot again.

Remember, Social Media is about sharing positive and useful information which may be letting viewers know about your great product or service.  So when shooting videos, be creative, be visual, be positive and fun.  That is how to get positive results.

Please feel free to share or like if you found this post useful.

 

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